Personal Information
Organization / Workplace
Baltimore, Maryland Area United States
Occupation
Director/Market Segmentation Analyst
Industry
Advertising / Marketing / PR
Website
About
My responsibilities include:
• Supporting Annual Giving/Alumni Association teams in direct mail/email fund raising programs
• Improving ROI by developing strategic donor segmentation practices
• Increasing profitability of direct mail, online, and email campaigns 10%+
• Creating dashboards to measure,and report marketing campaigns.effectiveness
• Developing and conducting A/B testing of creative assets to optimize campaign performance;
• Performing daily, monthly, quarterly analysis and reporting on campaign results;
• Working with campaign managers to review and test performance of new marketing tactics
• Monitoring academic donor landscape and stays current with...
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