This document provides 5 tips for leveraging LinkedIn for free:
1. Enhance your personal brand with a rich, keyword optimized profile including a professional photo.
2. Get connected and engage by joining groups, answering questions, and posting jobs.
3. Allow potential candidates to learn about your company via your complete LinkedIn profile.
4. Broadcast job openings through your status bar and integrated sharing options.
5. Integrate LinkedIn with other tools to build your network and stay connected on mobile.
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Linked In Top 5 Profile Tips
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Top 5 tips on how to leverage LinkedIn for free
Tip
1 Enhance your personal brand: Rich and Complete Profile
Write for the web, short blocks of copy that is keyword rich will
help you be found.
Put up a professional photo vs a logo
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or social picture, it aids memory in
the correct context.
Customize your Vanity URL, it can be added to signatures,
business cards, collateral and more.
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Tip
Get Connected & Engage
2 Join, create and participate in alumni, company and industry groups answer questions and post jobs
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on the groups free job section.
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Make personalised recommendations around a real life project or problem that was solved.
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Tip
Allow a potential candidate to gain information on your
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company via your LinkedIn profile
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Update your profile with your current company's name and ensure
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that it is spelled correctly so as the company name links to the
correct LinkedIn Company page.
You can add more than one Company Website link to your profile
so add your company website along with the link to your career site.
Add additional information about your company or career
opportunities via presentations on applications integrated into your
profile like slideshare, google docs, or a LinkedIn event etc.
Tip
4 Broadcast job openings through your status bar
Get the Hiring Manager to post the open job to their status
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bar they are connected within their profession!
Add your twitter account to your LinkedIn profile and all :,7(+'<)#
status updates will be pushed out to twitter automatically.
Tip
Integrate LinkedIn with other tools
5 Quickly and easily build your network using the LinkedIn
Outlook Toolbar and stay connected on the go with the
LinkedIn mobile applications: www.linkedin.com/mobile
talent.linkedin.com | learn.linkedin.com