Raissa Bahamonde believes that communication is import in order to understand the necessities of the audience. As a result, she decided to pursue a Master's in Integrated Global Communication at Kennesaw State University where she enhanced marketing background and acquired meaningful knowledge regarding intercultural communications, international public relations, and digital marketing. Raissa focused her research on digital marketing, storytelling, and intercultural marketing campaigns, particularly in the context of acculturation of products in different markets around the world. She is thoroughly interested in building a career in digital marketing and social media industry.
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