For a decade I worked in one of the leading companies (consumer goods manufacturer) in the Israeli and international economy as a product manager in the marketing department.
I was responsible for new product development and upgrading / updating of existing products and their suitability to the market needs. During these years I've learned in practice to map and analyze markets, competitors, and prepare exhibitions, presentations and more…
The company I started, "Bester" is based on my experience, especially - to help businesses developing new thinking and creative way to leverage their existing product lines, out of ideological fixation (out of the box) all in order to grow and prosper ...