Shelley Iocona is the founder of ON ITS AXIS, an innovation services firm delivering product and people solutions customized for growing companies.
When serving as principal, she advises clients on product strategy and planning, agile optimization and solution design. She believes building better products is achieved through a strategic framework, design thinking principles, and having the right talent collaborating in cadence. Shelley also serves as an advisor to startups in healthcare technology, hospitality, fintech, disruptive HR and social good.
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