Dabur india reinvention
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Dabur India is a 134-year-old FMCG company founded in 1884 by S.K. Burman. It is currently led by CEO Sunil Duggal and is the 4th largest FMCG company in India with annual revenue of 7800 crore rupees. Dabur is the number 1 ayurvedic brand in India and markets its products to over 50 countries worldwide, with 32% of its sales coming from outside India. The company is focusing on reinventing itself not just through new products but also improved communication to remain relevant for the next 130 years and reach more customers.
Dabur india reinvention
- 1. Presented By SHIVKUMAR B. Article Review on Dabur India
- 2. Dabur india Founder: S K Burman Year of foundation: 1884 CEO: Sunil Duggal Derived from Dakter burman(Dabur) Current Stock value: 276(BSE)
- 3. Dabur India 4th largest FMCG company with 7800cr revenue #1 ayurvedic brand in india Products marketed more than 50 countries worldwide 32% of its sales from outside India
- 4. Introspection Reinventing not with just products but also with communication to reach out customers 130 year old company need to relevant for next 130 years Reinventing based on three pillars Being young Vibrant Socially conscious
- 5. campaigns Dabur vatika brave & beautiful 3 million views in month 7 Awards win in GOAFEST 2015
- 6. campaigns Cannes lions winning ads for dabur gastrina 55% of market turnover from rural india The sanifrsh ads will talk about women's dignity which counts more than 2.15 millions of visitors to website.
- 7. conclusion They socially conscious and more honest with communication to society Their reinvention is backed by innovation and strategic positioning Dabur cannot drop its heritage given its huge equity in the consumer space
- 8. Thank You!