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Shoaib Haroon
Shoaib Haroon

The document provides information about Changhong, a Chinese electronics company that launched products in Pakistan in collaboration with Ruba Group. It lists the supervisor and consulting team for a project to conduct a brand audit for Changhong Ruba over 10 weeks to understand why it is not selling/growing and how to create brand awareness to impact sales in Lahore for 2013-2015. The fee for the consultancy project is Rs. 75,000.

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Supervisor: ? Hassan Raza Consultant team: ? Waqar Aleem ? Umer Mukhtar ? Aoon Mujtaba ? Shoaib Haroon ? Aemen khawaja
? CHANGHONG has grown into one of the largest consumer electronics providers in China. ? became a public company with shares listed on the Shanghai Stock Exchange in 1994. ? In 2010 Changhong created 9.2 billion of sales income ? honored as one of World¡¯s Top 500 Brands List 2010 with its brand value of 68.258 billion yuan.
? Changhong launched its products in Pakistan in collaboration with Ruba Group as co-brand ¡°Changhong Ruba¡± in Nov, 2011. ? Head office is located at Shaheen Complex, Abbott Road, Lakshami Chowk, Lahore, 54000, Pakistan. ? Changhong¡¯s goal is to actively participate in the development of a global digital industry.
? Changhong Ruba Slogan: ¡°creating life easy¡±
? Television ? LED ? LCD ? PLASMA ? Air-Condition ? Split ? Portable
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? At Changhong, we follow a simple business philosophy: ¡°to devote our talent and technology to creating easy life for our distinguished customer, which ultimately contribute to a better world¡±
? ¡°Mr. Baber Cheema¡±, Deputy Manager Marketing. ? Consultancy Fee:Rs.75,000 ? Timeline: 10 weeks ? Problem Statement: ¡°Why is it not selling and growing?¡±
? to create brand awareness and how it will impact their sales for the years 2013-2015 in the region of Lahore.
? Brand Audit ? Brand inventory ? Brand exploratory

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  • 3. Supervisor: ? Hassan Raza Consultant team: ? Waqar Aleem ? Umer Mukhtar ? Aoon Mujtaba ? Shoaib Haroon ? Aemen khawaja
  • 4. ? CHANGHONG has grown into one of the largest consumer electronics providers in China. ? became a public company with shares listed on the Shanghai Stock Exchange in 1994. ? In 2010 Changhong created 9.2 billion of sales income ? honored as one of World¡¯s Top 500 Brands List 2010 with its brand value of 68.258 billion yuan.
  • 5. ? Changhong launched its products in Pakistan in collaboration with Ruba Group as co-brand ¡°Changhong Ruba¡± in Nov, 2011. ? Head office is located at Shaheen Complex, Abbott Road, Lakshami Chowk, Lahore, 54000, Pakistan. ? Changhong¡¯s goal is to actively participate in the development of a global digital industry.
  • 6. ? Changhong Ruba Slogan: ¡°creating life easy¡±
  • 7. ? Television ? LED ? LCD ? PLASMA ? Air-Condition ? Split ? Portable
  • 9. ? At Changhong, we follow a simple business philosophy: ¡°to devote our talent and technology to creating easy life for our distinguished customer, which ultimately contribute to a better world¡±
  • 10. ? ¡°Mr. Baber Cheema¡±, Deputy Manager Marketing. ? Consultancy Fee:Rs.75,000 ? Timeline: 10 weeks ? Problem Statement: ¡°Why is it not selling and growing?¡±
  • 11. ? to create brand awareness and how it will impact their sales for the years 2013-2015 in the region of Lahore.
  • 12. ? Brand Audit ? Brand inventory ? Brand exploratory