Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who has been a DBA and a FED but has focused on designing for mobile and multi-channel products since 1999, designing the first Google mobile search, the first mobile app store (for Sprint), mobile browsers including parts of the Samsung one you might be using right now, websites like Weather.com and Lowe's home improvement, and apps for companies like Hallmark, US Bank and Cummins diesel.