Personal Information
Organization / Workplace
York United Kingdom
Occupation
Writer, Speaker, Consultant, Trainer, Coach
Industry
Consulting / Advisory
Website
About
A pioneer in shopper marketing, Mike is a passionate practitioner, speaker and trainer who has helped countless businesses discover new opportunities and achieve better brand returns, integrated marketing, shopper marketing and customer management activities.
After a consumer goods career spanning 17 years over three continents, Mike founded engage, a global management consultancy that leverages a unique vision of shopper marketing and customer management to transform the performance of marketing, trade marketing and customer management teams.
As engage’s CEO, Mike has worked with the world’s leading consumer goods companies, such as Nestle, GlaxoSmithKline ,Kimberly Clark, Electrolux
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