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DxO Labs- A business model assessment

Shubham Bhattacharya
Shubham Bhattacharya

A look at the current business model of DxOLab - imaging software/hardware maker (dxolabs.com). The analysis shown herein is from limited public information and some assumptions. This also includes a couple of recommended changes to the existing business model to explore new opportunities.

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T O D A Y & T O M O R R O W : S O M E P O S S I B I L I T I E S DXO LABS New business model proposition Shubham Bhattacharya http://fr.linkedin.com/in/shubhamb November 2012 A limited analysis and some ideas based on publicly available information (http://dxolabs.com)
Agenda DxO Labs - Deep dive into the Business Model Value Proposition New Business Model Proposition Shubham Bhattacharya
T H E C A N V A S T O D A Y ! DxO Labs: The Business Model Shubham Bhattacharya
The Business Model Canvas * Key Partnerships Key Activities Key Resources Customer Segments Customer Relationship Customer Channels Value Proposition A breakdown of the business model Shubham Bhattacharya Partnerships Resources Cost Structure Customer Segments Channels Revenue Streams Each block has a set of questions to be answered ValueEfficiency Source: Business Model Canvas: A. Osterwalder and Y. Pigneur, Business Model Generation, 2009.
Customer Segments: B2B + B2C B2B B2C OEM/ODM Camera Makers Photojournalists Photographers Shubham Bhattacharya Different product offerings cater to needs of different customer segments Camera Makers Imaging Component Suppliers Photographers Imaging Experts
Varied sales channels & collaborations Direct Sales Force Information Sharing Channels Partner Collaboration Channels Managing Sales through Resellers Shubham Bhattacharya Diversified Customers in each segment necessitate different channel strategies Information Sharing Channels Partner Collaboration Channels Photography Trade Publishers
Managing Customer Relationship Dedicated Field Application Engineers? Imaging Division Imaging Quality Shubham Bhattacharya Help on Software! Automated grievance submission Sales networks & information channels, need relevant relationship management
Varied Revenue Streams DxO Photography Software DxO Optics Pro 8 DxO FilmPack DxO ViewPoint DxO Image Quality Benchmark Lab Usage Based Fee? Shubham Bhattacharya Usage Based Fee? Renting Lab for tests ? One-Time Lab Fee? DxO Imaging ISP Licensing Fixed Contracts ? Negotiated Pricing? Revenue models cater to product usage patterns
Key Resources Human Capital Intellectual Property Our Value Propositions Require: Our Distribution Channels Require Online Presence Website/Social Media Shubham Bhattacharya Chip Design S/wTest Bench Equipment Website/Social Media Nurture the resources needed to deliver & capture value
Key Activities Software DevelopmentR&D Shubham Bhattacharya Hardware Core DevelopmentTesting and Calibration Master the activities needed to deliver & capture value
Key Partnerships IP Partners Image Quality Partners Shubham Bhattacharya Camera (Lens) Makers Sensor Calibration Information used in software Photography Partners Collaborate with right partners ramp up expertise & reduce go-to-market time
Cost Structure Equipment Cost Personnel ExpenditureDevelopment Software Cost Shubham Bhattacharya Value Driven Structures -Imaging: Advanced Technology -Economies of Scale: S/w replication -Economies of Scope: Lens Calibration information between IQ and Photography S/w Software Cost
Value Proposition (VP) What value is delivered to customers ? How do all the blocks help derive this Value Proposition ? Shubham Bhattacharya
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition How is the VP derived? Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition How is the VP derived? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions
A D E T A I L E D L O O K A T C U R R E N T O F F E R I N G S The Value Proposition Shubham Bhattacharya
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Great Loop to exploit! Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions -How does it works on the PC? -Is the workflow friendly ?
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions Is this the right subset of features?
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Is this a long drawn process? Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions drawn process?
KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions What after the medium-term? -ISP Design? -Variants of same software ?
Exploring new propositions B U S I N E S S M O D E L I D E A S Shubham Bhattacharya
Snapshot of Today! B2B OEM/ODM Consumer Electronics Imaging Component Supplier Field Application Engineers Website Forms Social media Interaction IP Partners ST Micro Marvel Magna Chips . IQ Partners Camera-Lens Corrections Lens Calibration Feedback Plugins in competing products Lite Versions R&D Software Development Testing and Calibration Hardware Core Design Shubham Bhattacharya B2C Photographers Photojournalists Imaging Experts Websites Resellers Social Media Trade Publishers Direct Sales Force DpReview Connect Photography Software Purchase | IQ: Lab usage fees, Lab Renting Fees? | Imaging: Negotiated Licensing Fees ? IQ Partners dpReview Photography Lens Makers Mobile Phone Camera Solutions Configurable ISP/ ISC Comprehensive Test Bench Development Cost Equipment Cost Personnel Cost Human Capital Intellectual Property Test Bench Equipment Chip Design Software Online Presence
Tweaking the Business Model B2B OEM/ODM Consumer Electronics Imaging Component Supplier Field Application Engineers Website Forms Social media Interaction R&D Software Development Testing and Calibration Hardware Core Design IP Partners ST Micro Marvel Magna Chips . IQ Partners Camera-Lens Corrections Lens Calibration Feedback Plugins in competing products Lite Versions Hosting uniform S/w 1 Professional Labs Trial Mode Shubham Bhattacharya B2C Photographers Photojournalists Imaging Experts Websites Resellers Social Media Trade Publishers Direct Sales Force DpReview Connect Human Capital Intellectual Property Test Bench Equipment Chip Design Software Online Presence IQ Partners dpReview Photography Lens Makers Development Cost Equipment Cost Personnel Cost Mobile Phone Camera Solutions Configurable ISP/ ISC Comprehensive Test Bench DxoLab Pro- On Cloud Subscription/Usage Fees Photography Software Purchase | IQ: Lab usage fees, Lab Renting Fees? | Imaging: Negotiated Licensing Fees ?Saas Subscription Fees Saas Provider IT Infra to tie ends Trial Mode Casual Photographer
Tweaking the Business Model B2B OEM/ODM Consumer Electronics Imaging Component Supplier Field Application Engineers Website Forms Social media Interaction R&D Software Development Testing and Calibration Hardware Core Design IP Partners ST Micro Marvel Magna Chips . IP Partners Camera-Lens Corrections Lens Calibration Feedback Plugins in competing products Lite Versions Hosting uniform S/w Setting partnerships 1 2 Professional Labs Trial Mode Shubham Bhattacharya B2C Photographers Photojournalists Imaging Experts Websites Resellers Social Media Trade Publishers Direct Sales Force DpReview Connect Human Capital Intellectual Property Test Bench Equipment Chip Design Software Online Presence IP Partners dpReview Photography Lens Makers Development Cost Equipment Cost Personnel Cost Mobile Phone Camera Solutions Configurable ISP/ ISC Comprehensive Test Bench Casual Photographer Photography Software Purchase | IQ: Lab usage fees, Lab Renting Fees? | Imaging: Negotiated Licensing Fees ? Photo Printing Through DxOLab Pro Through Cloud S/w Per-Print BasedPrinting Costs, Shipping Costs Printing Labs Shipping Partners Saas Provider IT Infra to tie ends Casual & Professional Photographer DxoLab Pro- On Cloud Trial Mode Saas Subscription Fees Subscription/Usage Fees
Shubham Bhattacharya D i s c l a i m e r -B a s e d o n p u b l i c l y a v a i l a b l e i n f o r m a t i o n -N o t a p a r t o f a n y c o r p o r a t e e n d e a v o r . C r e a t e d o n l y o u t o f p e r s o n a l i n t e r e s t -P u r e l y m y o p i n i o n f e e l f r e e t o q u e s t i o n & d e b a t e . W o u l d l o v e t o h a v e y o u r f e e d b a c k

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DxO Labs- A business model assessment

  • 1. T O D A Y & T O M O R R O W : S O M E P O S S I B I L I T I E S DXO LABS New business model proposition Shubham Bhattacharya http://fr.linkedin.com/in/shubhamb November 2012 A limited analysis and some ideas based on publicly available information (http://dxolabs.com)
  • 2. Agenda DxO Labs - Deep dive into the Business Model Value Proposition New Business Model Proposition Shubham Bhattacharya
  • 3. T H E C A N V A S T O D A Y ! DxO Labs: The Business Model Shubham Bhattacharya
  • 4. The Business Model Canvas * Key Partnerships Key Activities Key Resources Customer Segments Customer Relationship Customer Channels Value Proposition A breakdown of the business model Shubham Bhattacharya Partnerships Resources Cost Structure Customer Segments Channels Revenue Streams Each block has a set of questions to be answered ValueEfficiency Source: Business Model Canvas: A. Osterwalder and Y. Pigneur, Business Model Generation, 2009.
  • 5. Customer Segments: B2B + B2C B2B B2C OEM/ODM Camera Makers Photojournalists Photographers Shubham Bhattacharya Different product offerings cater to needs of different customer segments Camera Makers Imaging Component Suppliers Photographers Imaging Experts
  • 6. Varied sales channels & collaborations Direct Sales Force Information Sharing Channels Partner Collaboration Channels Managing Sales through Resellers Shubham Bhattacharya Diversified Customers in each segment necessitate different channel strategies Information Sharing Channels Partner Collaboration Channels Photography Trade Publishers
  • 7. Managing Customer Relationship Dedicated Field Application Engineers? Imaging Division Imaging Quality Shubham Bhattacharya Help on Software! Automated grievance submission Sales networks & information channels, need relevant relationship management
  • 8. Varied Revenue Streams DxO Photography Software DxO Optics Pro 8 DxO FilmPack DxO ViewPoint DxO Image Quality Benchmark Lab Usage Based Fee? Shubham Bhattacharya Usage Based Fee? Renting Lab for tests ? One-Time Lab Fee? DxO Imaging ISP Licensing Fixed Contracts ? Negotiated Pricing? Revenue models cater to product usage patterns
  • 9. Key Resources Human Capital Intellectual Property Our Value Propositions Require: Our Distribution Channels Require Online Presence Website/Social Media Shubham Bhattacharya Chip Design S/wTest Bench Equipment Website/Social Media Nurture the resources needed to deliver & capture value
  • 10. Key Activities Software DevelopmentR&D Shubham Bhattacharya Hardware Core DevelopmentTesting and Calibration Master the activities needed to deliver & capture value
  • 11. Key Partnerships IP Partners Image Quality Partners Shubham Bhattacharya Camera (Lens) Makers Sensor Calibration Information used in software Photography Partners Collaborate with right partners ramp up expertise & reduce go-to-market time
  • 12. Cost Structure Equipment Cost Personnel ExpenditureDevelopment Software Cost Shubham Bhattacharya Value Driven Structures -Imaging: Advanced Technology -Economies of Scale: S/w replication -Economies of Scope: Lens Calibration information between IQ and Photography S/w Software Cost
  • 13. Value Proposition (VP) What value is delivered to customers ? How do all the blocks help derive this Value Proposition ? Shubham Bhattacharya
  • 14. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition How is the VP derived? Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams
  • 15. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition How is the VP derived? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions
  • 16. A D E T A I L E D L O O K A T C U R R E N T O F F E R I N G S The Value Proposition Shubham Bhattacharya
  • 17. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Great Loop to exploit! Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions
  • 18. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions -How does it works on the PC? -Is the workflow friendly ?
  • 19. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions Is this the right subset of features?
  • 20. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Is this a long drawn process? Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions drawn process?
  • 21. KeyPartnerships Key Activities CustomerSegments Customer RelationshipValue PropositionValue Proposition Is the VP delivered as desired? Camera-Lens Corrections Viewpoint: Lite Version Plug-in: Stick with Competition Calibration Feedback Shubham Bhattacharya KeyPartnerships Key Resources Cost Structure CustomerSegments Customer Channels Revenue Streams Comprehensive Test benchConfigurable ISC / ISP Mobile Phone Solutions What after the medium-term? -ISP Design? -Variants of same software ?
  • 22. Exploring new propositions B U S I N E S S M O D E L I D E A S Shubham Bhattacharya
  • 23. Snapshot of Today! B2B OEM/ODM Consumer Electronics Imaging Component Supplier Field Application Engineers Website Forms Social media Interaction IP Partners ST Micro Marvel Magna Chips . IQ Partners Camera-Lens Corrections Lens Calibration Feedback Plugins in competing products Lite Versions R&D Software Development Testing and Calibration Hardware Core Design Shubham Bhattacharya B2C Photographers Photojournalists Imaging Experts Websites Resellers Social Media Trade Publishers Direct Sales Force DpReview Connect Photography Software Purchase | IQ: Lab usage fees, Lab Renting Fees? | Imaging: Negotiated Licensing Fees ? IQ Partners dpReview Photography Lens Makers Mobile Phone Camera Solutions Configurable ISP/ ISC Comprehensive Test Bench Development Cost Equipment Cost Personnel Cost Human Capital Intellectual Property Test Bench Equipment Chip Design Software Online Presence
  • 24. Tweaking the Business Model B2B OEM/ODM Consumer Electronics Imaging Component Supplier Field Application Engineers Website Forms Social media Interaction R&D Software Development Testing and Calibration Hardware Core Design IP Partners ST Micro Marvel Magna Chips . IQ Partners Camera-Lens Corrections Lens Calibration Feedback Plugins in competing products Lite Versions Hosting uniform S/w 1 Professional Labs Trial Mode Shubham Bhattacharya B2C Photographers Photojournalists Imaging Experts Websites Resellers Social Media Trade Publishers Direct Sales Force DpReview Connect Human Capital Intellectual Property Test Bench Equipment Chip Design Software Online Presence IQ Partners dpReview Photography Lens Makers Development Cost Equipment Cost Personnel Cost Mobile Phone Camera Solutions Configurable ISP/ ISC Comprehensive Test Bench DxoLab Pro- On Cloud Subscription/Usage Fees Photography Software Purchase | IQ: Lab usage fees, Lab Renting Fees? | Imaging: Negotiated Licensing Fees ?Saas Subscription Fees Saas Provider IT Infra to tie ends Trial Mode Casual Photographer
  • 25. Tweaking the Business Model B2B OEM/ODM Consumer Electronics Imaging Component Supplier Field Application Engineers Website Forms Social media Interaction R&D Software Development Testing and Calibration Hardware Core Design IP Partners ST Micro Marvel Magna Chips . IP Partners Camera-Lens Corrections Lens Calibration Feedback Plugins in competing products Lite Versions Hosting uniform S/w Setting partnerships 1 2 Professional Labs Trial Mode Shubham Bhattacharya B2C Photographers Photojournalists Imaging Experts Websites Resellers Social Media Trade Publishers Direct Sales Force DpReview Connect Human Capital Intellectual Property Test Bench Equipment Chip Design Software Online Presence IP Partners dpReview Photography Lens Makers Development Cost Equipment Cost Personnel Cost Mobile Phone Camera Solutions Configurable ISP/ ISC Comprehensive Test Bench Casual Photographer Photography Software Purchase | IQ: Lab usage fees, Lab Renting Fees? | Imaging: Negotiated Licensing Fees ? Photo Printing Through DxOLab Pro Through Cloud S/w Per-Print BasedPrinting Costs, Shipping Costs Printing Labs Shipping Partners Saas Provider IT Infra to tie ends Casual & Professional Photographer DxoLab Pro- On Cloud Trial Mode Saas Subscription Fees Subscription/Usage Fees
  • 26. Shubham Bhattacharya D i s c l a i m e r -B a s e d o n p u b l i c l y a v a i l a b l e i n f o r m a t i o n -N o t a p a r t o f a n y c o r p o r a t e e n d e a v o r . C r e a t e d o n l y o u t o f p e r s o n a l i n t e r e s t -P u r e l y m y o p i n i o n f e e l f r e e t o q u e s t i o n & d e b a t e . W o u l d l o v e t o h a v e y o u r f e e d b a c k