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sh404SEF, SEO and Analytics, JoomlaDay South Africa, Cape Town 2011

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Yannick Gaultier

1. The document discusses the sh404sef extension for Joomla, which adds SEO features, fixes issues, and improves security. 2. It provides a timeline of sh404sef's development from 2005 to present, including milestones like becoming a GPL commercial extension in 2009 and new feature development in 2010. 3. Key benefits of sh404sef mentioned are better SEO-friendly URLs, on-page optimization plugins, analytics data collection, improved security, and recent additions like short URLs and mobile support.

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sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
What's the plan ? a - What are we talking about ? b - A quick timeline c - Why would you use it ? d - Basic features e - Recent additions 2
Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data? 3
a - What are we talking about ? a Joomla 1.5/1.6/1.7 extension adds SEO features fix SEO issues improves security 4
a - What are we talking about ? Contact info Home: anything-digital.com/3w Support: anything-digital.com/34p F.A.Q.: anything-digital.com/3u Manual: anything-digital.com/3h 5
b - A quick timeline late 2005 build personal sites, want multilingual SEF urls modify 404SEFx late 2006 publish hacks on forums 6
b - A quick timeline early 2007 dedicated support site (1st june '07) lots of new features early 2008 native Joomla 1.5 (jan. 2008) 650 downloads / day 5000+ forum members 7
b - A quick timeline sept 2009 becomes GPL commercial (loose 230+ reviews!) Anything Digital sales partnership sept 2010 development back on track, new features organized support 8
c - Why would you use it ? more details What it does: anything-digital.com/yk What it doesnt: anything-digital.com/k3x 9
c - Why would you use it ? SEO results better SEF urls (ranking, backlinks boost) largest number of plugins in the Joomla world better page titles, hx tags, read more links duplicate content shurl (backlinks) ( 10
c - Why would you use it ? SEO results analytics data anti-spam table-less joomla output (1.5x only) detailed 404 logs (time, I.P., user agent) 11
c - Why would you use it ? user friendliness nice urls, speed (rejected attacks) shurl outgoing links analytics data 12
c - Why would you use it ? improved security url check, XSS anti-flooding anti-spam (Project Honey Pot) IP, user-agent white/black list 13
d - Basic features: SEF urls Search Engines Friendly urls today : Friendly URLs for people for search engines largest # of plugins to support 3rd-party components (Yes, still very much for search engines) 14
d - Basic features: SEO Search Engines Optimization complex, many factors on page, off page (backlinks, age,...) sh404sef : on page optimization (and also off-page!) #1 factor : page title, not SEF url (seomoz) 15
d - Basic features Installs like any extension Upgrades keep all data Default settings are usually OK review settings before enabling! 16
d- Basic features Enabling with default settings : SEF urls have /index.php/ (don't require .htaccess) most important seo improvements most important security checks 17
e Recent additions: shurl shurl, joomla own tiny urls auto-create short urls shurl generated: k206 18
e Recent additions: shurl user requests : www.mysite.com/k206 sh404sef 301 redirects to www.mysite.com/best-SEO-practices.html put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone 19
e Recent additions: shurl don't rely on 3rd-party users know to which site they go before clicking SEO backlinks boost 20
e Recent additions: 404 page 404 error page matters keep users on your site help them find what they want Joomla handling: room for improvement 21
e Recent additions: 404 page Joomla! may returns code 200 22
e Recent additions: 404 page Better than 1.5, but not enough 23
e Recent additions: 404 page Help user Keep user on your site 24
e Recent additions: mobile easy support for mobile users 25
e Recent additions: Analytics SEO is measuring things many Joomla users don't make it easy make it better Choice: Google Analytics 26
e Recent additions: Analytics Collect analytics data Flexible, easy 27
28
e Recent additions: Analytics manager: more powerful 29
e Recent additions: better collect more data than G! more to come (separate extension) 30
e Recent additions: Canonical automatic handling of rel=canonical Virtuemart, Flexicontent also in headers, for PDF 31
FIN (the end) 32

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sh404SEF, SEO and Analytics, JoomlaDay South Africa, Cape Town 2011

  • 1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
  • 2. What's the plan ? a - What are we talking about ? b - A quick timeline c - Why would you use it ? d - Basic features e - Recent additions 2
  • 3. Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data? 3
  • 4. a - What are we talking about ? a Joomla 1.5/1.6/1.7 extension adds SEO features fix SEO issues improves security 4
  • 5. a - What are we talking about ? Contact info Home: anything-digital.com/3w Support: anything-digital.com/34p F.A.Q.: anything-digital.com/3u Manual: anything-digital.com/3h 5
  • 6. b - A quick timeline late 2005 build personal sites, want multilingual SEF urls modify 404SEFx late 2006 publish hacks on forums 6
  • 7. b - A quick timeline early 2007 dedicated support site (1st june '07) lots of new features early 2008 native Joomla 1.5 (jan. 2008) 650 downloads / day 5000+ forum members 7
  • 8. b - A quick timeline sept 2009 becomes GPL commercial (loose 230+ reviews!) Anything Digital sales partnership sept 2010 development back on track, new features organized support 8
  • 9. c - Why would you use it ? more details What it does: anything-digital.com/yk What it doesnt: anything-digital.com/k3x 9
  • 10. c - Why would you use it ? SEO results better SEF urls (ranking, backlinks boost) largest number of plugins in the Joomla world better page titles, hx tags, read more links duplicate content shurl (backlinks) ( 10
  • 11. c - Why would you use it ? SEO results analytics data anti-spam table-less joomla output (1.5x only) detailed 404 logs (time, I.P., user agent) 11
  • 12. c - Why would you use it ? user friendliness nice urls, speed (rejected attacks) shurl outgoing links analytics data 12
  • 13. c - Why would you use it ? improved security url check, XSS anti-flooding anti-spam (Project Honey Pot) IP, user-agent white/black list 13
  • 14. d - Basic features: SEF urls Search Engines Friendly urls today : Friendly URLs for people for search engines largest # of plugins to support 3rd-party components (Yes, still very much for search engines) 14
  • 15. d - Basic features: SEO Search Engines Optimization complex, many factors on page, off page (backlinks, age,...) sh404sef : on page optimization (and also off-page!) #1 factor : page title, not SEF url (seomoz) 15
  • 16. d - Basic features Installs like any extension Upgrades keep all data Default settings are usually OK review settings before enabling! 16
  • 17. d- Basic features Enabling with default settings : SEF urls have /index.php/ (don't require .htaccess) most important seo improvements most important security checks 17
  • 18. e Recent additions: shurl shurl, joomla own tiny urls auto-create short urls shurl generated: k206 18
  • 19. e Recent additions: shurl user requests : www.mysite.com/k206 sh404sef 301 redirects to www.mysite.com/best-SEO-practices.html put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone 19
  • 20. e Recent additions: shurl don't rely on 3rd-party users know to which site they go before clicking SEO backlinks boost 20
  • 21. e Recent additions: 404 page 404 error page matters keep users on your site help them find what they want Joomla handling: room for improvement 21
  • 22. e Recent additions: 404 page Joomla! may returns code 200 22
  • 23. e Recent additions: 404 page Better than 1.5, but not enough 23
  • 24. e Recent additions: 404 page Help user Keep user on your site 24
  • 25. e Recent additions: mobile easy support for mobile users 25
  • 26. e Recent additions: Analytics SEO is measuring things many Joomla users don't make it easy make it better Choice: Google Analytics 26
  • 27. e Recent additions: Analytics Collect analytics data Flexible, easy 27
  • 28. 28
  • 29. e Recent additions: Analytics manager: more powerful 29
  • 30. e Recent additions: better collect more data than G! more to come (separate extension) 30
  • 31. e Recent additions: Canonical automatic handling of rel=canonical Virtuemart, Flexicontent also in headers, for PDF 31