I have over 20 years experience in the strategic development and management of digital and data-driven marketing and advertising and have launched a number of organisations. As well as a passion for start-ups, I also have extensive agency management experience.
In NZ, I founded and launched a direct and digital agency and also founded tourism website http://www.bookabach.co.nz which has become one of NZs most visited online properties in the tourism sector (now a JV with AA New Zealand).
I developed the strategy and plan for Mojo's trans-tasman digital operations and moved to Sydney in 2006 to actively participate in the business seeing the business grow to 85 people over the following...
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