Member-owned and industry inspired, SnowSports Industries America (SIA) is the national not-for-profit, North American trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show and networking environment globally, while delivering exclusive data/research, support, marketing initiatives, government affairs representation, services and programs.