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Organization / Workplace
Monterrey Area, Mexico Mexico
Occupation
Director Center for Retailing at ITESM Business School
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Education
About
Executive Director of InRetail, research and retail strategy firm. Director of the Center for Retailing at Instituto Tecnologico y de Estudios Superiores de Monterrey. Professor in Marketing and Retail with substantial experience in marketing research. Focus on Consumer Analysis and Customer-based strategy. Broad experience in executive education.
Interested in academic research related to consumer behavior and consumer decision making, and advising corporations on retailing in Latin America.
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