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London, United Kingdom United Kingdom

Global Head of Strategy & Analytics at Essence

Advertising / Marketing / PR

• Strong strategic thinker and leader with 20 years diverse experience across marketing, health and economics. Rooted in analytical tradition, but balanced between “left” and “right” brained thinking. Able to see both the ‘big’ and the ‘small’ picture. • Continuously focused on innovation and introducing new conceptual and analytical thinking. • Proven track record of leadership and growing consultancy business through innovation and developing partnerships. • A marketing economist with strong analytical skills – particularly in ROI, budget setting, brand valuation, measurement and fact-based decision-making. Extensive experience in applying econometric methods to drive decision maki...