Build a Story Factory for Inbound Marketing in Five Easy Steps
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This document outlines a 5-step process to build a story factory: 1) Pick a theme for stories, 2) Create a template for consistent stories, 3) Get data from various sources, 4) Produce stories using humans and machines, 5) Distribute stories to share value and create heroes. The goal is to generate low-cost and repeatable inbound marketing stories.
Build a Story Factory for Inbound Marketing in Five Easy Steps
- 1. How You Can Build aStory Factoryin Five Easy StepsSim Simeonov / @simeons
- 2. Founding. Funding. Growing. Startups.Shopximity
- 3. unit of connectionunit of understandingunit of sharingWhy stories?
- 4. low-cost, repeatable,inbound marketingWhy story factory?
- 9. relevance + scarcity1. Pick a theme
- 10. simple + multi-channel2. Create a template
- 11. your data exhaustexternal informationsurveys3. Get the data
- 12. humans + machines4. Produce the story
- 13. share valuecreate heroes5. Distribute