SugarSmartCity media coverage 2015 v2
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The document outlines a communications strategy for the #SugarSmartCity campaign to raise awareness of the harms of sugar. It involves using mass media, social media, and experts to publicize key sugar statistics and spark debate. National broadcast stations like Good Morning Britain will feature local experts, and regional outlets like BBC Radio Sussex and the Argus newspaper will also cover the campaign. Press releases will target national and regional newsdesks.
SugarSmartCity media coverage 2015 v2
- 2. Launch strategy for #SugarSmartCity Spark awareness of debate through mass media Publicise the harm that sugar causes with key stats Get people talking through social media on hashtag #SugarSmartCity
- 3. Comms strategy for #SugarSmartCity Comms campaign combining media relations, marketing, digital and social media Experts, case studies and Jamies people on hand for the media Key media briefed a week ahead of event
- 4. National broadcast Targeted key national broadcast stations to build profile nationally for campaign Major feature on ITVs Good Morning Britain featuring Brighton & Hove City Council consultant in public health Dr Katie Cumming in Brighton restaurant
- 5. Press Association story fed to all national newsdesks Targeted stories to key health and consumer journalists on national newsdesks National newspaper websites
- 7. Featured as top story on BBC Radio Sussex breakfast show Front page of local paper the Argus for two consecutive days Local media
- 8. Guardian - 42.6 million worldwide unique visitors monthly Independent - 53.4 million unique visitors monthly Radio 2 - 15.1 million a week Radio 5 Live 5.8 million a week Good Morning Britain ITV 560k viewers average BBC SE TV 750k ITV Meridian 750k Argus 26k and online -117k audience reach including both print and online Radio Sussex Breakfast - 254k reach a week Latest TV - 210k audience reach per month Brighton & Hove News - 100k visitors per month Juice FM - 70k each week Heart FM 50k each week Twitter - 29k Facebook 4.2k fans Brighton & Hove City Council intranet - the Wave 8k Reach (opportunities to view/read/hear)