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South Africa South Africa

Product & Industry Marketing Consultant

Technology / Software / Internet

My role and responsibilities: • Generate product-based messaging and collateral • Enable sales to position, articulate and sell Product • Work with Marketing to: - optimise marketing through all channels - provide guidance on product collateral - give input to demand generation and awareness programs • Assist Sales in completing Requests for Information/Proposal • Understand competitive solutions • Support the company’s Analyst Relations effort Projects worked on: • Product roadmap • Software-as-a-Service product: - strategy and launch - develop pricing, packaging and licensing - create promotional material and marketing collateral • Initiated re-...