I started work in the online marketing arena in 2004, firstly in SEO, then progressing on to wider search roles . I am experienced in all aspects of digital marketing however my area of speciality has always been Search.
In my capacity as a search specialist for a number of agencies including OMD, Profero and Mediaedge:cia, I've worked across a wide variety of blue chip clients in Finance, FMCG, Automotive, Travel, Technology and Entertainment.
My particular area of expertise is the integration of search into all aspects of marketing, coupled with gaining insights from analytics data to inform clients of current trends.
Most recently, I've taken on the role of Head of Search at Ikon C...