Simon became a planner by defying death. He drove around really (really) fast with young blokes, trying to find a way to make them slow down and developed the infamous 鈥楶inkie鈥� campaign for the Roads & Maritime Service as a result, which won the Australian EFFIE Grand Prix in 2009.
In 2005, Simon joined HOST Sydney, working on Fairfax Media, Lion Australia, Virgin Atlantic, BT Financial and pitched and won IKEA, picking up APG, AWARD and D&AD awards along the way.
Simon moved to AMV.BBDO in 2008 and worked on Walkers, Wrigley鈥檚, Bayer and helped overhaul brand and campaign ideas for National Lottery Scratchcards and Pizza Hut.
In 2010, Simon joined AKQA. There he worked on The Chance f...
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