- India's largest comparison engine with more than 100,000 daily visits and market leading conversion rates (1 transaction for every 30 visits)
- Responsible for managing the design and execution team for the auditory, visual, and emotional interfacing of the product
- Formulated the go-to-market strategy for BUYT including designing the value proposition and product messaging for marketing
- Spearheaded the negotiations process for multi-year affiliate contracts with Amazon, EBay, Flipkart, Snapdeal, etc.
- Led the road show for raising US$ 1 Mn from a strategic investor in the first round of funding
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