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Why we love metadata

Chris Jackson
Chris Jackson

We love metadata. Why? Because it's easier to handle that orignal video and audio data, and there are many more possibilities. Presentation to the Creative Industries Knowledge Transfer Network.

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Why we metadata
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Cost side Example: BBC Question Time 23/09/2010 Interactions Tweets Subtitles Segments Programme Data Metadata
Revenue side possibilities - TV Data Metadata Passive viewing of full Segmentation of content content Many modes of discovery Schedule-based discovery Search Advertising targeting based Content-based on content demographics Personalised guides Social context Content commissioned based on surveys and Highly targeted advertising samples Commissioning/product development based on detailed data
organize the world's information "give people the power to share" be the pulse of the planet, 鍖nd, play, share
Things We Have Made 2007 2008 2009 2010 URIplay Atlas Project Purple Amplus WatchSomething VoteUp/Gawp Totem Project Pink Project Blue Social Media Guide Project Black Project Pale Test Tube Telly Come Dine With Me Homemade Project Red Project Teal Project Orange Project Brown
2007 2008 2009 2010
realtime video
Why we love metadata
Why we love metadata
Why we love metadata
2007 2008 2009 2010
Why we love metadata
2007 2008 2009 2010
Why we love metadata
2007 2008 2009 2010
Why we love metadata
Why we love metadata
How does this metadata fundamentally increase the value of the content?
Things were thinking about Mining relevance, and value out of archives Working with tastemakers Seamless collection of preferences to: Re-activate users Extend journeys (inc ads) Optimise pricing Joining interaction data from across disparate systems
Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com Thank you! So long, and thanks for all the pictures ): Why we metadata http://www.鍖ickr.com/photos/blah鍖owers/3713933900/ Presentation available at: http://www.鍖ickr.com/photos/uwehermann/132244826/ http://www.鍖ickr.com/photos/dailyinvention/497294952/ http://www.slideshare.net/simsocast Photos are used under a creative commons commercial licence

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Why we love metadata

  • 1. Why we metadata
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  • 4. Cost side Example: BBC Question Time 23/09/2010 Interactions Tweets Subtitles Segments Programme Data Metadata
  • 5. Revenue side possibilities - TV Data Metadata Passive viewing of full Segmentation of content content Many modes of discovery Schedule-based discovery Search Advertising targeting based Content-based on content demographics Personalised guides Social context Content commissioned based on surveys and Highly targeted advertising samples Commissioning/product development based on detailed data
  • 6. organize the world's information "give people the power to share" be the pulse of the planet, 鍖nd, play, share
  • 7. Things We Have Made 2007 2008 2009 2010 URIplay Atlas Project Purple Amplus WatchSomething VoteUp/Gawp Totem Project Pink Project Blue Social Media Guide Project Black Project Pale Test Tube Telly Come Dine With Me Homemade Project Red Project Teal Project Orange Project Brown
  • 8. 2007 2008 2009 2010
  • 13. 2007 2008 2009 2010
  • 15. 2007 2008 2009 2010
  • 17. 2007 2008 2009 2010
  • 20. How does this metadata fundamentally increase the value of the content?
  • 21. Things were thinking about Mining relevance, and value out of archives Working with tastemakers Seamless collection of preferences to: Re-activate users Extend journeys (inc ads) Optimise pricing Joining interaction data from across disparate systems
  • 22. Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com Thank you! So long, and thanks for all the pictures ): Why we metadata http://www.鍖ickr.com/photos/blah鍖owers/3713933900/ Presentation available at: http://www.鍖ickr.com/photos/uwehermann/132244826/ http://www.鍖ickr.com/photos/dailyinvention/497294952/ http://www.slideshare.net/simsocast Photos are used under a creative commons commercial licence