Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
President, S. J. Smith & Associates
Industry
Finance / Banking / Insurance
About
As principal of S. J. Smith & Associates, Steve works with leading credit and debit card issuers, card associations and partners worldwide developing and implementing practical solutions that achieve measurable business results. Engagements span a variety of areas; work typically focuses on:
• Marketing Strategy – business strategy and planning; customer management (activation, usage, retention); innovation and product evaluation; sales channel management; P&L and revenue management
• Call Center – training and evaluation; refinement and implementation of retention initiatives; development and optimization of telemarketing sales programs including new revenue generating initiatives
• ...
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