As principal of S. J. Smith & Associates, Steve works with leading credit and debit card issuers, card associations and partners worldwide developing and implementing practical solutions that achieve measurable business results. Engagements span a variety of areas; work typically focuses on:
鈥� Marketing Strategy 鈥� business strategy and planning; customer management (activation, usage, retention); innovation and product evaluation; sales channel management; P&L and revenue management
鈥� Call Center 鈥� training and evaluation; refinement and implementation of retention initiatives; development and optimization of telemarketing sales programs including new revenue generating initiatives
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