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Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Product Marketing Manager at IBM
About
All marketing activities should positively influence P&L - that's my philosophy. Marketing & PR should help organisations achieve their business objectives and I have 14 years'​ experience of advising organisations on how to accomplish this. I'm a data-driven marketer with a genuine interest in cognitive psychology and neuroscience. I’m a firm believer in the combination of storytelling and data analysis as a way of driving business success. I have worked for both multinational corporations and small businesses, and have successfully managed staff, agencies and projects on a global scale. CLIENT PORTFOLIO: IBM, Saxo Bank, Allianz Global Investors, AXA Investment Managers, Stat...
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