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ع م م
- 1. C.V Personal Data: Name: Abdalla Mohamed Nationality: Egyptian Mobile: 00974-30163963 33378975 Academic qualification Faculty of Art, el Menia university –EGYPT E-mail: abdallahmm426@gmail.com Profile – Extensive experience in communications – Extensive experience in Public Relations with an extended press and media network – Excellent media relations capabilities – Experience in ensuring the articulation of the image and brand positioning as instructed – Experience in creating campaigns for targeted audience – Experienced in writing Arabic for press, publications and social media – Extensive experience in organizing events, exhibitions, Conferences and concerts . – Proficiency Arabic languages. Experience Media Development Consultant- Network Advertising & Events Company from February 2015 until present
- 2. – Responsible for all communications with press and media, in addition to governmental/non governmental bodies associated . – Creating targeted campaigns from concept to production – Maintain a strong brand, including impactful and fit-for-purpose Publications, web site, social media and merchandise – Overseeing all marketing collaterals from design to production. – Identify sponsorship and partnership opportunities – Design the company’s intranet in collaboration with IT department as well as creating relevant content for each departmental sub page. – Plan and execute team building events and internal corporate events. – Collaborate with senior leadership to develop communications strategies that will broaden programmatic reach and deepen impact in support of the vision – Assist in developing "core" messages to ensure organizational consistency and execute programs in support of the strategy for all external communications. – Creative and content writing for developing new website/mobile App in English and Arabic. In addition to all press materials, social media and reports – Managing social media platforms – Plan and execute external events related to service providers on one average of 9 events per quarter. – Agency management PR Manager – inceptionqatar Communications January 2014 to January 2015 Working on an extended portfolio of clients including DIMDEX 2014 (Doha International Maritime Defense Exhibition) – Editorial content including: Writing all press releases pre and during the event Writing all Arabic content for DIMDEX /MENC brochures Writing opening speeches for the speakers from QAF and Navy
- 3. Writing all Arabic bios of the speakers at MENC – PR and Media management: Diplomat Press Conference (inviting media, arranging interviews, generating stories and post event coverage) Pre-show press conference and ship arrival (press invitations, press registration, managing TV live coverage, generating Coverage and stories, managing interviews, press conference management at QNCC, post event media coverage report) – During Event Media Center management at QNCC Generating daily press releases Pitching interviews with key stakeholders and attendees Managing daily press activities Generating daily coverage Post event media coverage report Media Relation Strategist DFI (Doha film institute) From August 2010 to January 2014 – Develop a detailed media outreach strategy that enhances organization reputation with key stakeholders, locally and within the MENA region. – Overall increase in positive articles on DFI and its initiatives that benefit the development of the local and regional industry – Increase on total PR value/impressions across key target markets – Develop strategic media campaigns aimed at profile building of the selected professionals – Initiate media placement opportunities across key trades and markets for DFI management – Explore media opportunities for top management and board representatives with key media outlets to strengthen Doha's position as a rapidly
- 4. – Execute media plan as per agreed strategy and guidelines – Highlight key projects supported by Qatar/DFI with key regional and international trades – Responsible for press conferences/junkets/interviews and special events for press and talents during festival – Identify and train more Arabic spokespeople/media faces across the company with focus on developing Qatari talent – Handling Egyptian and regional talents – Work as publicist for film sections during the festival (DTFF) – Implement a targeted campaign to highlight uniqueness of DFI initiatives and its increasing importance as an audience driven platform – Sourcing advertising opportunities in. Local outlets – Distributing editorial materials – Editing press releases and media content – Monitoring and analysis between Arabic and English of media contents Volunteer public relation officer (Egyptian Embassy in Dhaka, Bangladesh) May 2003 - May 2005 – Specialized in administrative work, supporting the Embassy’s daily processes, including relations with other embassies, and ministries. Role included the responsibility of conducting and preparing all related embassy events like ceremonies, parties, festivals. Journalist and author of television programs and radio documentaries1996 – August 2001 Skills Language Skills: Arabic, English, Italian and Russian. Computer Skills: Excellent knowledge of Microsoft Windows Word, Excel and PowerPoint.