Promoted Tweets, Accounts, and Trends on Twitter allow businesses to target audiences and increase exposure. Promoted Tweets reach current and potential followers, Trends appear prominently on timelines for mass exposure, and Promoting Accounts builds communities to engage with and spread messages. Analytics also provide tracking of ad activity and customer behavior to improve campaigns. Businesses are only charged for engagement with Promoted content.
The document discusses barriers to eye care services faced by Aravind Eye Care and their efforts to overcome them. Cultural and perceptual barriers include stereotypes, lack of education, transportation issues, age, acceptance of services, and costs. Aravind addresses these barriers through community outreach like home visits, screening camps, vision centers, and partnerships. Their solutions propose a holistic approach including policy advocacy, community education starting in childhood, low-budget awareness campaigns, engaging leaders, and linking rural hospitals to larger sites.
A Validation of Social Media Research via Skincare and BeautySKIM
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Sourabh Sharma, SKIM's resident Communication & Social Media Research expert, was Chairman on Day 2 of the Innovation in Cosmetics Conference (InnoCos) in New York on July 10-11. He kicked off the day with a lively presentation on mindblowing, well received facts on how social media can be used as an adjacent or substitute piece of research, and focused on the skin care markets. Speakers from P&G and L'Oreal were thrilled that the results of the skincare study were perfectly in line with intuition and results from their classical research, reinforcing the fact that social is here to stay.
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
?
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...Sukesh Chandra Gain
?
The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
?
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
?
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...Sukesh Chandra Gain
?
The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
?
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
?
「方兴未艾」机器人投资热潮
2. 「
」
“A lot of people are going to come in contact with
robots in the next two to five years.”
——Steve Jurvetson, a Silicon Valley investor and a director
at Elon Musk’s Tesla and SpaceX companies