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The Social Media Phenomenon

Joan Murphy Byron
Joan Murphy Byron

The document discusses how social media is changing real estate and the roles of real estate agents. It provides statistics on home buyers and how they typically find agents through referrals or previous relationships. The document then outlines different types of social media like blogs, social networks, and video sharing and recommends that agents assess customers' social media use, set objectives, and strategically choose technologies to use. Benefits of social media for real estate agents include connecting with prospects, building relationships and credibility, and generating sales. Specific platforms like Facebook, Twitter, and content strategies are also discussed.

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The Social Media Phenomenon Power Up Sales Convention March, 2009 Joan Murphy
Why the Change? According to NAR 2008 Profile of Buyers & Sellers: The typical first-time home buyer was 30 years old, while the typical repeat buyer was 47 years old. 20% of recent home buyers were single females, and 10% were single males. 87% of all home buyers and 94% of buyers aged 25 to 44 years used the Internet to search for homes. Real estate agents were viewed as a very useful information source by 81% of buyers who used an agent while searching for a home. 38% of sellers who used a real estate agent found their agents through a referral from friends or family, and 26% used the agent they worked with previously to buy or sell a home.
Our Role is Changing People want to work with some one they know, like, trust, and connect with Its about relationships more than sales
We could do it the old way Or we could take advantage of the new tools available
油
File Sharing www.google.com Video Sharing www.youtube.com www.flickr.com www.slideshare.com Bookmark/Aggregator www.del.icio.us.com www.technorati.com www.digg.com Types of Social Media
Types of Social Media Blogs www.blogger.com www.twitter.com www.activerain.com Social Networks www.facebook.com www.linkedin.com www.mylife.com www.myspace.com
Use the POST Method People: Assess your customers social activities and understand if they even participate in social media. Objectives: Decide what you want to accomplish. Strategy: Plan for how your relationship with customers can change. Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)
A Call to Action The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 45% now. Pew Internet & American Life Project's December 2008 tracking survey.
Benefits Connect with prospects Build relationships Build a sense of community Gain leads through connections Extend the Reach of your Business Build Credibility and Trust A Recognized Expert/Source of Knowledge Free PR that can save you thousands Generate sales
Facebook 175 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. 600 thousand daily growth of users, with the fastest growing segment-- 45% of Facebooks US audience is now 26 years old or older.
Facebook Truly Social Networking
Using Facebook Keep in touch with the lives of people you know Provide articles and updates Use your page as a resource for information Links, videos Put your listings on your page Add appropriate humor/warm fuzzies
A Facebook Group is a place to draw like-minded people together. Share news and start discussions Host Events
A Facebook Cause is for raising awareness and funds.
A Facebook Organization Page is like a Group, but allows broadcast messaging to fans.
Events alert and organize people for specific actions.
Postlets to Add Listings
Setting it Up Use Discretion (this is business) Remember, this is a business site Create an appropriate profile for business This becomes part of your reputation and personal brand Be selective on what shows on your wall Full disclosure is not best Add photos to enhance your page Successful move photos Join relevant groups and networks Use privacy controls Use E-mail notification controls
twitter You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself
Getting Started . . . 1) Conduct social media searches of blogs, forums and social networks relevant to your company and expertise. 2) Monitor news, trends, blogs and forums through RSS feeds & Google Alerts . Use social bookmarking sites such as Digg, Delicious & StumbleUpon 3) Become a part of the community . Join one or a variety of social networks. Read and comment on blogs and forums. 4) Create a content marketing strategy and start publishing great multi-media content thats highly relevant to your audiences.
What do you need? Content that is: Interesting and helpful Information you want to share Something that might engage the reader
Power Up Your Relationships with Social Media Joan Murphy 847-372-5356 E-Mail: joan@successtrackseminars.com Thank you for your participation!

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The Social Media Phenomenon

  • 1. The Social Media Phenomenon Power Up Sales Convention March, 2009 Joan Murphy
  • 2. Why the Change? According to NAR 2008 Profile of Buyers & Sellers: The typical first-time home buyer was 30 years old, while the typical repeat buyer was 47 years old. 20% of recent home buyers were single females, and 10% were single males. 87% of all home buyers and 94% of buyers aged 25 to 44 years used the Internet to search for homes. Real estate agents were viewed as a very useful information source by 81% of buyers who used an agent while searching for a home. 38% of sellers who used a real estate agent found their agents through a referral from friends or family, and 26% used the agent they worked with previously to buy or sell a home.
  • 3. Our Role is Changing People want to work with some one they know, like, trust, and connect with Its about relationships more than sales
  • 4. We could do it the old way Or we could take advantage of the new tools available
  • 5. 油
  • 6. File Sharing www.google.com Video Sharing www.youtube.com www.flickr.com www.slideshare.com Bookmark/Aggregator www.del.icio.us.com www.technorati.com www.digg.com Types of Social Media
  • 7. Types of Social Media Blogs www.blogger.com www.twitter.com www.activerain.com Social Networks www.facebook.com www.linkedin.com www.mylife.com www.myspace.com
  • 8. Use the POST Method People: Assess your customers social activities and understand if they even participate in social media. Objectives: Decide what you want to accomplish. Strategy: Plan for how your relationship with customers can change. Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)
  • 9. A Call to Action The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 45% now. Pew Internet & American Life Project's December 2008 tracking survey.
  • 10. Benefits Connect with prospects Build relationships Build a sense of community Gain leads through connections Extend the Reach of your Business Build Credibility and Trust A Recognized Expert/Source of Knowledge Free PR that can save you thousands Generate sales
  • 11. Facebook 175 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. 600 thousand daily growth of users, with the fastest growing segment-- 45% of Facebooks US audience is now 26 years old or older.
  • 12. Facebook Truly Social Networking
  • 13. Using Facebook Keep in touch with the lives of people you know Provide articles and updates Use your page as a resource for information Links, videos Put your listings on your page Add appropriate humor/warm fuzzies
  • 14. A Facebook Group is a place to draw like-minded people together. Share news and start discussions Host Events
  • 15. A Facebook Cause is for raising awareness and funds.
  • 16. A Facebook Organization Page is like a Group, but allows broadcast messaging to fans.
  • 17. Events alert and organize people for specific actions.
  • 18. Postlets to Add Listings
  • 19. Setting it Up Use Discretion (this is business) Remember, this is a business site Create an appropriate profile for business This becomes part of your reputation and personal brand Be selective on what shows on your wall Full disclosure is not best Add photos to enhance your page Successful move photos Join relevant groups and networks Use privacy controls Use E-mail notification controls
  • 20. twitter You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself
  • 21. Getting Started . . . 1) Conduct social media searches of blogs, forums and social networks relevant to your company and expertise. 2) Monitor news, trends, blogs and forums through RSS feeds & Google Alerts . Use social bookmarking sites such as Digg, Delicious & StumbleUpon 3) Become a part of the community . Join one or a variety of social networks. Read and comment on blogs and forums. 4) Create a content marketing strategy and start publishing great multi-media content thats highly relevant to your audiences.
  • 22. What do you need? Content that is: Interesting and helpful Information you want to share Something that might engage the reader
  • 23. Power Up Your Relationships with Social Media Joan Murphy 847-372-5356 E-Mail: joan@successtrackseminars.com Thank you for your participation!