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Service Jam LA 2013 // Day 1

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Service Jam Los Angeles

Here are some tips for effective field research: - Talk to a variety of people from different backgrounds - Go to places where your target users naturally congregate - Ask open-ended questions and actively listen to understand perspectives - Consider doing interviews, observations and shadowing to get a holistic view - Assign clear roles like interviewer, notetaker, photographer to document insights - Get consent before taking photos or recording interviews Remember research is about understanding people, not proving your own assumptions. Keep an open mind!

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Day 1 Friday, March 1st
@GSJLosAngeles #GSJ13
Sarah Yoko Christina @sarahstern @yknakano @s0delightful
Service Jam LA 2013 // Day 1
The Jam Space
Access & Security Enter through the back of the building Wear your name tag at all times - serves as your ID
Meet the Global Organizers!
2011 59 Jams 2012 85 Jams 2013 105 Jams
Designing great projects is not your main goal this weekend huh?
Jam Principles & Goals You are here to... Keep making something Challenge yourself, take risks Learn from each other Share materials (but dont steal) Let magic happen Enjoy the process of jamming
Its about doing, not talking.
29 Ways to Stay Creative Infographic www.behance.net
35 8#"75 !-$.+ 8#"75 8#"75 /"('('01,& /",&,%'3#%+3 !"#$%&'(") /-4.$&5 *+,#& 8#"75 8#"75 6,&,#"75 2,&'
Day 1 (Friday, March 1st) 7:00 PM Check-in 7:30 PM Overview, Ice Breakers 8:15 PM What is Service Design 8:30 PM Theme revealed / Ideation 9:00 PM Present & re鍖ne ideas, form teams 9:30 PM Group work time, Research preparation 10:00 PM Doors closed
Important Check in every morning Register for Planet Jam & Upload early and often Mentor check-ins are mandatory Awards are silly Tag everything #GSJ13
Crash Courses Friday, 8:15 PM Saturday, 9:15 AM Saturday, 9:30 AM Saturday 6:00 P What is Service Design Methods for Prototyping Tips for Creating Great Design? Synthesis & Ideation Techniques Videos Savitri Lopez-Negrete Christina Tran Tara Greer & Luke Victor Solis & Steven Stiles (R/GA) Wasserman (Hachitan @TaraGreer Entertainment, Inc.) @VictorRSolis
Mentors / Judges Priyanka Kai Marjorie John Muireann Kakar Gradert Kaye Dao McMahon @pkspark @kaigradert @marjorie0779 Savitri Dice Suzannah Elana Amy Lopez Yamaguchi Mathur Glazer Rosenthal @ElanaUXLA @amyilyse
Mentor Roles Floating Mentoring Formal Check-ins Final Critique
Twin City: Twin Cities (Minneapolis) Fri Review Pitches Sat Nudge Card Feedback Sun Dance Party
Copyrights Creative Commons Please respect copyright on any images, 鍖lms, logos, and music you will use during the jam. Material you make at the Jam is uploaded under a Creative Commons license and stored on the Jam server. Only use materials you know are SAFE: Material you make yourself Material which you buy online, and where you buy a license to use it Material published as Public Domain Material published under an appropriate Creative Commons license (there are several different licenses, so please check which applies. Some require you credit the creator upon use.)鏤
Find resources on www.servicedesignjam.org
Consent Form
Help Desk & Supply Shop
Music (Spotify)
WiFi & Printers
Food & Drinks
#GSJ13 @GSJLosAngeles
4: ? Questions
4; ICE BREAKERS
52 Cover the Space
53 CRASH COURSE #1 What is Service Design Savitri Lopez-Negrete
54 GROUP BRAINSTORM & TEAM FORMING
Tell us the theme already!
Group Ideation 1. Word Association / Come up with sectors (10 min) 2. Musical Team Forming - Select top 12 ideas 3. Pitch #1 (LA + Minneapolis ideas) 4. Walk towards your favorite idea 5. Form initial teams 6. Re鍖ne ideas in small groups (10 min) 7. Pitch #2 8. Walk towards your favorite idea 9. Form 鍖nal teams
Research Prep When and how? Early Jam Mid Jam Late Jam Jam Journey Explore the theme Test first concept Street cred Purpose Purpose Purpose Understand local issues to Understand how people Understand how people inform your design. respond to your idea before interact with your design. you invest a lot in it. How? How? This is about knowing the How? Walk them through your people you meet. What do you Describe or walk them through prototype, in a show and tell. do for a living? What is your a basic prototype, in a show Have a conversation about family like? Day to day and tell. Have a conversation what they think of it, what they activities? What are your about what they think of it, like and what they would dreams and aspirations? What what they like and what they change. bothers you? would change. What to do with the What to do with the What to do with the results results results Collect the answers, then use Collect the answers, then Collect the answers, then use them to refine your prototype reflecte as a group to draw out them to refine your prototype. for the final presentation. insights which will inform your first prototype to address the possibilities and problems raised.
Research Prep //Service Design Phases Research, Ideation & Prototyping ETHNOGRAPHIC DEEP DIVE & DESIGN DEVELOPMENT RESEARCH IDEA GENERATION & PROTOYPING Culture Hunt Customer Journey Map Desktop Walk-throughs Interviews Personas Mock-ups Shadowing Service Blueprint Role Play System Maps Storyboarding Testing
Field Research Preparation Who are you going to talk to? Where are you going to go? What questions will you ask? What roles are you going to play? (Interviewer, Notetaker, Photographer)

More Related Content

Service Jam LA 2013 // Day 1

  • 2. @GSJLosAngeles #GSJ13
  • 3. Sarah Yoko Christina @sarahstern @yknakano @s0delightful
  • 6. Access & Security Enter through the back of the building Wear your name tag at all times - serves as your ID
  • 7. Meet the Global Organizers!
  • 8. 2011 59 Jams 2012 85 Jams 2013 105 Jams
  • 9. Designing great projects is not your main goal this weekend huh?
  • 10. Jam Principles & Goals You are here to... Keep making something Challenge yourself, take risks Learn from each other Share materials (but dont steal) Let magic happen Enjoy the process of jamming
  • 11. Its about doing, not talking.
  • 12. 29 Ways to Stay Creative Infographic www.behance.net
  • 13. 35 8#"75 !-$.+ 8#"75 8#"75 /"('('01,& /",&,%'3#%+3 !"#$%&'(") /-4.$&5 *+,#& 8#"75 8#"75 6,&,#"75 2,&'
  • 14. Day 1 (Friday, March 1st) 7:00 PM Check-in 7:30 PM Overview, Ice Breakers 8:15 PM What is Service Design 8:30 PM Theme revealed / Ideation 9:00 PM Present & re鍖ne ideas, form teams 9:30 PM Group work time, Research preparation 10:00 PM Doors closed
  • 15. Important Check in every morning Register for Planet Jam & Upload early and often Mentor check-ins are mandatory Awards are silly Tag everything #GSJ13
  • 16. Crash Courses Friday, 8:15 PM Saturday, 9:15 AM Saturday, 9:30 AM Saturday 6:00 P What is Service Design Methods for Prototyping Tips for Creating Great Design? Synthesis & Ideation Techniques Videos Savitri Lopez-Negrete Christina Tran Tara Greer & Luke Victor Solis & Steven Stiles (R/GA) Wasserman (Hachitan @TaraGreer Entertainment, Inc.) @VictorRSolis
  • 17. Mentors / Judges Priyanka Kai Marjorie John Muireann Kakar Gradert Kaye Dao McMahon @pkspark @kaigradert @marjorie0779 Savitri Dice Suzannah Elana Amy Lopez Yamaguchi Mathur Glazer Rosenthal @ElanaUXLA @amyilyse
  • 18. Mentor Roles Floating Mentoring Formal Check-ins Final Critique
  • 19. Twin City: Twin Cities (Minneapolis) Fri Review Pitches Sat Nudge Card Feedback Sun Dance Party
  • 20. Copyrights Creative Commons Please respect copyright on any images, 鍖lms, logos, and music you will use during the jam. Material you make at the Jam is uploaded under a Creative Commons license and stored on the Jam server. Only use materials you know are SAFE: Material you make yourself Material which you buy online, and where you buy a license to use it Material published as Public Domain Material published under an appropriate Creative Commons license (there are several different licenses, so please check which applies. Some require you credit the creator upon use.)鏤
  • 23. Help Desk & Supply Shop
  • 31. 53 CRASH COURSE #1 What is Service Design Savitri Lopez-Negrete
  • 33. Tell us the theme already!
  • 34. Group Ideation 1. Word Association / Come up with sectors (10 min) 2. Musical Team Forming - Select top 12 ideas 3. Pitch #1 (LA + Minneapolis ideas) 4. Walk towards your favorite idea 5. Form initial teams 6. Re鍖ne ideas in small groups (10 min) 7. Pitch #2 8. Walk towards your favorite idea 9. Form 鍖nal teams
  • 35. Research Prep When and how? Early Jam Mid Jam Late Jam Jam Journey Explore the theme Test first concept Street cred Purpose Purpose Purpose Understand local issues to Understand how people Understand how people inform your design. respond to your idea before interact with your design. you invest a lot in it. How? How? This is about knowing the How? Walk them through your people you meet. What do you Describe or walk them through prototype, in a show and tell. do for a living? What is your a basic prototype, in a show Have a conversation about family like? Day to day and tell. Have a conversation what they think of it, what they activities? What are your about what they think of it, like and what they would dreams and aspirations? What what they like and what they change. bothers you? would change. What to do with the What to do with the What to do with the results results results Collect the answers, then use Collect the answers, then Collect the answers, then use them to refine your prototype reflecte as a group to draw out them to refine your prototype. for the final presentation. insights which will inform your first prototype to address the possibilities and problems raised.
  • 36. Research Prep //Service Design Phases Research, Ideation & Prototyping ETHNOGRAPHIC DEEP DIVE & DESIGN DEVELOPMENT RESEARCH IDEA GENERATION & PROTOYPING Culture Hunt Customer Journey Map Desktop Walk-throughs Interviews Personas Mock-ups Shadowing Service Blueprint Role Play System Maps Storyboarding Testing
  • 37. Field Research Preparation Who are you going to talk to? Where are you going to go? What questions will you ask? What roles are you going to play? (Interviewer, Notetaker, Photographer)