01 Power Of Promotional Products
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The document discusses the promotional products industry, which had estimated sales of $19.4 billion in 2007. Wearables and writing instruments were the top selling product categories. The advantages of promotional products include their tangibility, ability to easily measure impact, and capacity to complement other marketing efforts through repeated exposure of their imprinted messages.
01 Power Of Promotional Products
- 1. The Power of Promotional Products Promotional Products Association International
- 2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?
- 3. . How big is the Promotional Products Industry? $19,440,837,547 Source: The PPAI 2007 Sales Volume Estimate
- 4. Growth of Industry Sales (PPAI Sales Volume Estimates by Year)
- 5. 2007 SALES BY PRODUCT CATEGORY (2006 Figures in parentheses) Wearables 30.71% (30.78%) Writing Instruments 10.39% (9.95%) Calendars 5.51% (6.47%) Drinkware 6.32% (5.64%) Bags 7.05% (5.81%) Desk/Office/ Business Accessories 6.19% (6.28%) Recognition/Awards/Trophies/Jewelry 3.55% (3.56%) Other 2.32% (2.34%) Textiles 2.25% (2.05%) Sporting Goods 2.57% (2.95%) Magnets 2.37% (2.23%) Housewares 2.35% (2.64%) Computers 3.31% (2.28%) Automotive 2.48% (2.31%) Clocks & Watches 1.62% (1.87%) Buttons/Badges/ Ribbons 1.82% (2.26%) Stickers & Decals 2.07% (2.58%) Electronics 1.69% (1.74%) Games 2.21% (2.49%) Food 1.75% (1.91%) Personal 1.68% (1.86%) Source: 2007 PPAI Product and Program Category Surveys
- 6. 1 . Education: schools, seminars 2. Financial: banks, credit unions, brokers 3. Not-for-profit: (e.g. charities, churches) 4. Health care: hospitals, nursing homes, clinics, pharmacies 5. Construction: building trades, building supplies 6. Trade, professional associations and civic clubs 7. Real Estate: agents, title companies 8. Government: public offices, agencies, political candidates 9. Professional: doctors, lawyers, CPAs, architects, etc. 10. Restaurants and bars (2007 Top Buyers study) Top Buyers of Promotional Products by Industry
- 7. 2007 SALES BY PROGRAM CATEGORY (2006 in parentheses) Source: 2007 PPAI Product and Program Category Surveys Employee Relations & Events 13.80% (8.46%) Trade Shows 10.68% (11.36%) Brand Awareness 12.84% (8.87%) Dealer Distributor Programs 6.16% (7.73%) Public Relations 7.05% (8.75%) New Customer/Account Generation 9.98% (7.61%) New Product/ Service Introduction 5.78% (5.29%) Employee Service Awards 5.44% (5.43%) Not-For-Profit Programs 8.16% (5.89%) Internal Promotions 6.30% (3.47%) Customer Referral 6.76% (2.33%) Safety Education/Incentive 2.78% (3.04%) Marketing Research 1.53% (1.36%) Other 2.73% (1.84%) Note: (Business Gifts as a category has been eliminated in 2007)
- 8. Advantages of Using Promotional Products Flexible Tangible and long-lasting Impact easily measured Higher perceived value Complements targeted marketing Complements other advertising media
- 9. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.
- 10. This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact: Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz