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Bi¨ºn t?p: Nguy?n Th? H?ng V?n [email_address] H¨¤ N?i, 10/2008 B¨¤i 1 T?ng quan v? th??ng m?i ?i?n t?
E-Commerce 2008 15 b¨¤i: - B¨¤i 1: T?ng quan v? th??ng m?i ?i?n t? - B¨¤i 2: C¨¢c m? h¨¬nh th??ng m?i ?i?n t? th¨¤nh c?ng - B¨¤i 3, 4: Marketing ?i?n t? - B¨¤i 5: H?p ??ng ?i?n t? - B¨¤i 6, 7: Lu?t ?i?u ch?nh th??ng m?i ?i?n t? - B¨¤i 8: Thanh to¨¢n ?i?n t? - B¨¤i 9: Tri?n khai d? ¨¢n th??ng m?i ?i?n t? - B¨¤i 10: ??u gi¨¢ tr?c tuy?n - B¨¤i 11: R?i ro trong th??ng m?i ?i?n t? - B¨¤i 12, 13, 14: ?ng d?ng c?ng ngh? th?ng tin v¨¤o qu?n tr? doanh nghi?p (ERP, SCM, CRM) - B¨¤i 15: Tr¨¬nh b¨¤y ? t??ng kinh doanh ?i?n t? N?i dung
H?C TR?C TUY?N http://elearning.ftu.edu.vn
T ¨¤ i li?u tham kh?o - B¨¤i gi?ng th??ng m?i ?i?n t? 2008 - Website h?c tr?c tuy?n: http://elearning.ftu.edu.vn - Electronic Commerce 2006 ¨C Turban
Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? C¨¢c m? h¨¬nh th??ng m?i ?i?n t? ?i?n h¨¬nh B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
KH?I NI?M TH??NG M?I ?I?N T? THEO NGH?A H?P Theo ngh?a h?p, th??ng m?i ?i?n t? l¨¤ vi?c mua b¨¢n h¨¤ng ho¨¢ v¨¤ d?ch v? th?ng qua c¨¢c ph??ng ti?n ?i?n t? v¨¤ c¨¢c m?ng vi?n th?ng , ??c bi?t l¨¤ m¨¢y t¨ªnh v¨¤ internet . V¨ª d?: Amazon Thegioihoatuoi.com
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Th??ng m?i ?i?n t? l? vi?c trao ??i th?ng tin th??ng m?i th?ng qua c?c ph??ng ti?n ?i?n t?, kh?ng c?n ph?i in ra gi?y b?t c? c?ng ?o?n n?o c?a to?n b¨¦ qu? tr¡Ánh giao d?ch. UNCITRAL Model Law on Electronic Commerce, 1996 UNCITRAL United Nations Conference For International Trade Law ¡° Th??ng m?i¡± ???c hi?u theo ngh?a r¨¦ng bao qu?t: m?i v?n ?? n?y sinh t? m?i m¨¨i quan h? mang t?nh th??ng m?i , d? c? hay kh?ng c? h?p ??ng. C?c m¨¨i quan h? mang t?nh th??ng m?i bao g?m, nh?ng kh?ng ch? bao g?m, c?c giao d?ch sau ??y: + giao d?ch trao ??i h?ng ho? ho?c d?ch v?; ??i di?n ho?c ??i l? th??ng m?i; u? th?c + cho thu? d?i h?n; x?y d¨´ng c?c c?ng tr¡Ánh; t? v?n; k¨¹ thu?t c?ng tr¡Ánh; + ??u t? c?p v¨¨n; + ng?n h?ng; b?o hi?m; + li?n doanh v? c?c h¡Ánh th?c kh?c v? h?p t?c c?ng nghi?p ho?c kinh doanh; + chuy?n ch? h?ng ho? hay h?nh kh?ch b?ng ??¨ºng bi?n, ??¨ºng kh?ng, ??¨ºng s?t , b¨¦
Kh¨¢i ni?m th??ng m?i ?i?n t? UNCTAD: Tr¨ºn g¨®c ?? doanh nghi?p: MSDP Tr¨ºn g¨®c ?? c? quan qu?n l? nh¨¤ n??c: IMBSA
M S DP Marketing
M S DP Marketing Sales
MS D P Marketing Sales Distribution
MSD P Marketing Sales Distribution Payment
E-banking
M? h¨¬nh IMBSA I ¨C H? t?ng c? s? M ¨CTh?ng ?i?p d? li?u B ¨C Lu?t ?i?u ch?nh S ¨C Quy ??nh trong t?ng l?nh v?c A ¨C C¨¢c ?ng d?ng
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S? ng??i s? d?ng Internet tr¨ºn TG (2007) http://www.clickz.com/showPage.html?page=stats/web_worldwide
E-B USINESS B ENEFITS Figure 8.4 Potential Benefits to Sellers and Buyers Page 249 L?i ¨ªch c?a ng??i b¨¢n Ti?p c?n kh¨¢ch h¨¤ng 24/7 Gi?m chi ph¨ª K¨ºnh Marketing m?i K¨ºnh ph?n ph?i m?i Ti?p c?n kh¨¢ch h¨¤ng to¨¤n c?u L?i ¨ªch c?a ng??i mua D? d¨¤ng ti?p c?n th?ng tin v? s?n ph?m, d?ch v? Nhi?u c? h?i t¨¬m ki?m, so s¨¢nh th?ng tin Nh?n h¨¤ng h¨®a s? h¨®a nhanh ch¨®ng - Ti?p c?n nh¨¤ cung c?p to¨¤n c?u
K¨ºnh Marketing m?i Ti?t ki?m chi ph¨ª, th?i gian T?ng doanh thu Ph¨¢t tri?n s?n ph?m m?i D?ch v? kh¨¢ch h¨¤ng t?t h?n Ti?p c?n kh¨¢ch h¨¤ng m?c ti¨ºu, ph?n ?o?n th? tr??ng
Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
C?C GIAI ?O?N PH?T TRI?N C?A E-COMMERCE 3 giai ?o?n ph?t tri?n ch?nh Th??ng m?i Th?ng tin (i-Commerce) Th?ng tin ( Information) l?n m?ng web Trao ??i, ??m ph?n, ??t h?ng qua m?ng (e-mail, chat, forum...) Thanh to?n, giao h?ng truy?n th¨¨ng Th??ng m?i ¡°c¨¦ng t?c¡± (c-Business) Integrating / Collaborating N¨¦i b¨¦ doanh nghi?p c?c b¨¦ ph?n lk?t (integrating) v? k?t n¨¨i v¨ªi c?c ?¨¨i t?c kinh doanh ( connecting) Th??ng m?i Giao d?ch (t-Commerce) H?p ??ng ?i?n t? (k? k?t qua m?ng) Thanh to?n ?i?n t? (th¨´c hi?n qua m?ng) (online transaction ), 1. 3. 2.
Giai ?o?n 1 - Mua m¨¢y t¨ªnh, email, l?p website - Giao d?ch v?i kh¨¢ch h¨¤ng, nh¨¤ cung c?p b?ng email - T¨¬m ki?m th?ng tin tr¨ºn web - Qu?ng b¨¢ doanh nghi?p tr¨ºn web - H? tr? kh¨¢ch h¨¤ng v? s?n ph?m, d?ch v?
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Giai ?o?n 2 - X?y d?ng m?ng n?i b? doanh nghi?p - ?ng d?ng c¨¢c ph?n m?m qu?n l? Nh?n s?, K? to¨¢n, B¨¢n h¨¤ng, S?n xu?t, Logistics - Chia s? d? li?u gi?a c¨¢c ??n v? trong n?i b? doanh nghi?p
Th??ng m?i Giao d?ch (t-Commerce)
Th??ng m?i Giao d?ch (t-Commerce)
Giai ?o?n 3 - Li¨ºn k?t doanh nghi?p v?i nh¨¤ cung c?p, kh¨¢ch h¨¤ng, ng?n h¨¤ng, c? quan qu?n l? nh¨¤ n??c - Tri?n khai c¨¢c h? th?ng ph?n m?m Qu?n l? kh¨¢ch h¨¤ng (CRM), Qu?n l? nh¨¤ cung c?p (SCM), Qu?n tr? ngu?n l?c doanh nghi?p (ERP)
TH??NG M?I ?I?N T? C?NG T?C
Minh ho?: Quy tr¡Ánh kinh doanh c?a DELL ¡ì?t h?ng qua Internet, Phone, trang web c?a KH DN T?ng h?p c?c ??n h?ng th?ng tin cho NCC M¨¦t s¨¨ s?n ph?m giao tr¨´c ti?p speakers, external zip drivers Giao h?ng cho kh?ch h?ng ¡ì?c ?i?m: Nguy?n li?u l?u kho th?p, ko Th?nh ph?m l?u kho th?p, ko - S?n ph?m kh?ng ph? bi?n ???c giao ngay t? Nh? s?n xu?t kh?c ??n KH L?p r?p v? Ph?n ph¨¨i 1 2 3 4 4 2
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2 3 4 5 6 C?c m¨¨c th¨ºi gian trong l?ch s? ph?t tri?n Internet v? Th??ng m?i ?i?n t? (EC) 1
Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
QUY TR?NH TRI?N KHAI TH??NG M?I ?I?N T? Tham gia c?ng th??ng m?i ?i?n t? Ph?n t¨ªch SWOT, l?p k? ho?ch, x¨¢c ??nh m?c ti¨ºu, v?n ??u t? SWOT: ?i?m m?nh ¨C ?i?m y?u ¨C C? h?i ¨C Hi?m h?a X?y d?ng m? h¨¬nh c?u tr¨²c, ch?c n?ng, ?¨¢nh gi¨¢ website Mua t¨ºn mi?n, thu¨º m¨¢y ch? Thi?t k? website C?p nh?t th?ng tin, qu?n tr? n?i dung website ?¨¢nh gi¨¢ website: th?ng tin, ch?c n?ng, t?c ??, n¨¦t ri¨ºng¡­ B? sung c¨¢c ch?c n?ng: b?o m?t, thanh to¨¢n Qu?ng b¨¢ website, ??ng k? tr¨ºn C?ng c? t¨¬m ki?m, tham gia c¨¢c S¨¤n giao d?ch th??ng m?i ?i?n t? Li¨ºn k?t website v?i kh¨¢ch h¨¤ng, nh¨¤ cung c?p, ??i t¨¢c, c? quan qu?n l? nh¨¤ n??c X?y d?ng h? th?ng cung c?p v¨¤ ph?n ph?i
Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
eMatrix Nh? s?n xu?t Ng?¨ºi ph?n ph¨¨i Ng?¨ºi cung c?p Ng?¨ºi gom h?ng Chuy?n ph?t nhanh Ng?¨ºi b?n l? Ng?¨ºi b?n bu?n C?a h?ng tr¨´c tuy?n C?ng c? ?¨¢nh gi¨¢ gi?i ph¨¢p TM?T 4N cho TM?T Nh?n th?c Nh?n l?c N?i m?ng N?i dung 7 C / website TM?T N?i dung Giao d?ch Th?m m? Giao ti?p C?ng ??ng Ch?m s¨®c kh¨¢ch h¨¤ng B?o m?t S? ph¨¢t tri?n c?a TM?T t?i Vi?t Nam
7 y?u t? ?¨¢nh gi¨¢ website TM?T ¨C 7C Content ¨C N?i dung Commerce ¨C Th??ng m?i Context ¨C Th?m m? Communication ¨C Giao ti?p Customization ¨C C¨¢ bi?t h¨®a Community ¨C C?ng ??ng Connection ¨C Li¨ºn k?t Some Key Factors for Success in E-commerce
Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? C¨¢c m? h¨¬nh th??ng m?i ?i?n t? ?i?n h¨¬nh G-B-C B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
Exhibit 1.1 The Dimensions of Electronic Commerce
C¨¢c m? h¨¬nh TM?T Ch¨ªnh ph? G Doanh nghi?p B Ng??i ti¨ºu d¨´ng C Ch¨ªnh ph? G G2G ELVIS (vn ¨C usa) G2B H?i quan ?i?n t? G2C E-Government Doanh nghi?p B B2G ??u th?u c?ng B2B Ecvn.gov.vn B2C Amazon.com Ng??i ti¨ºu d¨´ng C C2G C2B Priceline.com C2C E-bay
C?C LO?I H?NH TM?T 1. B2B: doanh nghi?p t?i doanh nghi?p www.alibaba.com (Trung Qu?c) www.ec21.com (H¨¤n Qu?c) www.buyusa.com (M?) www.sesami.net (Singapore) www.vnemart.com (Vi?t Nam) M? h¨¬nh n¨¤y chi?m t?i 80% doanh s? TM?T to¨¤n c?u (B¨¢o c¨¢o TM?T, UNCTAD, n?m 2003)
2. B2C: doanh nghi?p t?i ng??i ti¨ºu d¨´ng www.amazon.com (M?) www.tienphong-vdc.com.vn (Vi?t Nam) 3. C2C: ng??i ti¨ºu d¨´ng-ng??i ti¨ºu d¨´ng www.ebay.com (M?) 4. C¨¢c ho?t ??ng phi th??ng m?i (Ch¨ªnh ph? ?i?n t?): G2B, G2C 5. B2E ¨C Doanh nghi?p v?i lao ??ng www.hertz.com ; www.cisco.com C?C LO?I H?NH TM?T
C?c ?¨¨i t?c tham gia v?o quy tr¡Ánh b?n h?ng tr¨´c tuy?n ? 2001 Pigneur, HEC Lausanne Author marketing Ph?n ph¨¨i l?u kho Amazon.com sales Information systems coordination contents V?n chuy?n transport tracking ¡ì¨¨i t?c b?n h?ng Kh?ch h?ng mua s?m Ng?n h?ng thanh to?n Giao h?ng deliver G?i ??n h?ng cung c?p ??t h?ng b?n h?ng b¡Ánh lu?n Th? t?n d?ng / Credit card b? tr? / clearance tr? l?i h?ng alliances 1 2 3 4 5 6
M?t quy tr¨¬nh TM?T Qu?ng c¨¢o ??t h¨¤ng Ph?n ph?i Thanh to¨¢n h¨¤ng h¨®a s? h¨®a h¨¤ng h¨®a h?u h¨¬nh
M?t s? minh h?a (i) C?a h¨¤ng tr¨ºn m?ng www.golmart.com.vn www.vinagifts.net www.chibaoshop.com.vn www.vdcsieuthi.com.vn Mua s¨¢ch qua m?ng www.nhasachvn.com www.tienphong-vdc.com.vn D?ch v? tr?c tuy?n www.nhacso.net alofun.vietnamnet.vn www.spotlightradio.net
M?t s? minh h?a (ii) C¨¢c s¨¤n giao d?ch www.ec21.com www.buyusa.com www.alibaba.com www.ecvn.com.vn www.vnet.com.vn www.vnemart.com.vn www.vietoffer.com www.goodsonlines.com.vn
S? ng??i s? d?ng Internet tr¨ºn TG (2007) http://www.clickz.com/showPage.html?page=stats/web_worldwide
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?ng d?ng TM?T trong XNK C?p nh?t Website: - T? c?p nh?t 44% - Thu¨º ngo¨¤i 56% M?c ?? tham gia S¨¤n giao d?ch TM?T - Tham gia SGD c?a Vi?t Nam 16% - Tham gia SGD c?a n??c ngo¨¤i 20% T? l? tham gia s¨¤n v¨¤ k? ???c h?p ??ng - Tham gia SGD c?a VN v¨¤ c¨® h?p ??ng 13% - Tham gia SGD c?a NN v¨¤ c¨® h?p ??ng 60%
B?I T?P C? NH?N: B¨¤i 1. Ch?n 1 m? h¨¬nh kinh doanh ?i?n t?, ph?n t¨ªch v¨¤ ?¨¢nh gi¨¢ website (n?u c¨®); so s¨¢nh v?i 2 website c¨´ng ng¨¤nh kh¨¢c (1 t?i VN v¨¤ 1 c?a n??c ngo¨¤i) B?O C?O: B¨¤i 1: ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? (5-7 tr) Th??ng m?i ?i?n t? Trainer Training 2008
B?I T?P V? NH? 20/10 B¨¤i t?p nh¨®m l?p: ph?n t¨ªch c¨¢c m? h¨¬nh th??ng m?i ?i?n t? (ph?n lo?i theo ??i t??ng tham gia ¨C 9 m? h¨¬nh) Ph?n t¨ªch: - Quy tr¨¬nh kinh doanh - B¨¤i h?c kinh nghi?m B¨¤i t?p c¨¢ nh?n: T¨¬m hi?u c?u chuy?n th¨¤nh c?ng ho?c th?t b?i trong th??ng m?i ?i?n t?
B?I T?P NH?M: B¨¤i 1. Ch?n 1 m? h¨¬nh kinh doanh ?i?n t?, ph?n t¨ªch v¨¤ ?¨¢nh gi¨¢ website (n?u c¨®); so s¨¢nh v?i 2 website c¨´ng ng¨¤nh kh¨¢c (1 t?i VN v¨¤ 1 c?a n??c ngo¨¤i) B¨¤i 2. X?y d?ng (c?i ti?n) m? h¨¬nh c?u tr¨²c ch?c n?ng cho website B¨¤i 3. Ch?n 1 c?ng ty XNK, ch?n 1 th? tr??ng n??c ngo¨¤i ti?m n?ng, h?y t¨¬m 3 website, qua ?¨® doanh nghi?p c¨® th? t¨¬m ki?m c¨¢c ??i t¨¢c kinh doanh m?t h¨¤ng c?ng ty ?ang mu?n xu?t ho?c nh?p kh?u. T?i m?i website h?y t¨¬m ¨ªt nh?t 3 c?ng ty nh? v?y v¨¤ b¨¢o c¨¢o k?t qu? t¨¬m ki?m (t¨ºn, ??a ch?, tel, email, website) B?O C?O: B¨¤i 1: ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? (5-7 tr) B¨¤i 2: M? h¨¬nh c?u tr¨²c, ch?c n?ng website (2-4 tr) B¨¤i 3: T¨¬m ki?m c?ng ty (2-3 tr) Th??ng m?i ?i?n t? Trainer Training 2008
B¨¤i ki?m tra K44 G H?y n¨ºu v¨ª d? v? m?t s? website B2C th¨¤nh c?ng t?i Vi?t Nam. Ph?n t¨ªch ng?n g?n m? h¨¬nh kinh doanh B2B t?i s¨¤n giao d?ch Covisint. Ph?n t¨ªch quy tr¨¬nh giao d?ch tr¨ºn eBay. Tr¨¬nh b¨¤y nh?ng thu?n l?i v¨¤ kh¨® kh?n trong vi?c ph¨¢t tri?n m? h¨¬nh ch¨ªnh ph? ?i?n t? t?i Vi?t Nam.
B¨¤i ki?m tra K44 D Ph?n t¨ªch m? h¨¬nh kinh doanh ?i?n t? v¨¤ c¨¢c y?u t? d?n ??n th¨¤nh c?ng c?a alibaba.com. Tr¨¬nh b¨¤y nh?ng d?ch v? c?ng ?i?n t? ???c cung c?p t?i m?t s? website ch¨ªnh ph? ?i?n t? c?a Singapore. H?y n¨ºu nh?ng thu?n l?i v¨¤ kh¨® kh?n trong vi?c ph¨¢t tri?n m? h¨¬nh ch¨ªnh ph? ?i?n t? t?i Vi?t Nam. Tr¨¬nh b¨¤y nh?ng l?i th? v¨¤ h?n ch? c?a ebay.com.

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011 chuong 1_van

  • 1. Bi¨ºn t?p: Nguy?n Th? H?ng V?n [email_address] H¨¤ N?i, 10/2008 B¨¤i 1 T?ng quan v? th??ng m?i ?i?n t?
  • 2. E-Commerce 2008 15 b¨¤i: - B¨¤i 1: T?ng quan v? th??ng m?i ?i?n t? - B¨¤i 2: C¨¢c m? h¨¬nh th??ng m?i ?i?n t? th¨¤nh c?ng - B¨¤i 3, 4: Marketing ?i?n t? - B¨¤i 5: H?p ??ng ?i?n t? - B¨¤i 6, 7: Lu?t ?i?u ch?nh th??ng m?i ?i?n t? - B¨¤i 8: Thanh to¨¢n ?i?n t? - B¨¤i 9: Tri?n khai d? ¨¢n th??ng m?i ?i?n t? - B¨¤i 10: ??u gi¨¢ tr?c tuy?n - B¨¤i 11: R?i ro trong th??ng m?i ?i?n t? - B¨¤i 12, 13, 14: ?ng d?ng c?ng ngh? th?ng tin v¨¤o qu?n tr? doanh nghi?p (ERP, SCM, CRM) - B¨¤i 15: Tr¨¬nh b¨¤y ? t??ng kinh doanh ?i?n t? N?i dung
  • 3. H?C TR?C TUY?N http://elearning.ftu.edu.vn
  • 4. T ¨¤ i li?u tham kh?o - B¨¤i gi?ng th??ng m?i ?i?n t? 2008 - Website h?c tr?c tuy?n: http://elearning.ftu.edu.vn - Electronic Commerce 2006 ¨C Turban
  • 5. Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? C¨¢c m? h¨¬nh th??ng m?i ?i?n t? ?i?n h¨¬nh B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
  • 6. KH?I NI?M TH??NG M?I ?I?N T? THEO NGH?A H?P Theo ngh?a h?p, th??ng m?i ?i?n t? l¨¤ vi?c mua b¨¢n h¨¤ng ho¨¢ v¨¤ d?ch v? th?ng qua c¨¢c ph??ng ti?n ?i?n t? v¨¤ c¨¢c m?ng vi?n th?ng , ??c bi?t l¨¤ m¨¢y t¨ªnh v¨¤ internet . V¨ª d?: Amazon Thegioihoatuoi.com
  • 7. ?
  • 8. Th??ng m?i ?i?n t? l? vi?c trao ??i th?ng tin th??ng m?i th?ng qua c?c ph??ng ti?n ?i?n t?, kh?ng c?n ph?i in ra gi?y b?t c? c?ng ?o?n n?o c?a to?n b¨¦ qu? tr¡Ánh giao d?ch. UNCITRAL Model Law on Electronic Commerce, 1996 UNCITRAL United Nations Conference For International Trade Law ¡° Th??ng m?i¡± ???c hi?u theo ngh?a r¨¦ng bao qu?t: m?i v?n ?? n?y sinh t? m?i m¨¨i quan h? mang t?nh th??ng m?i , d? c? hay kh?ng c? h?p ??ng. C?c m¨¨i quan h? mang t?nh th??ng m?i bao g?m, nh?ng kh?ng ch? bao g?m, c?c giao d?ch sau ??y: + giao d?ch trao ??i h?ng ho? ho?c d?ch v?; ??i di?n ho?c ??i l? th??ng m?i; u? th?c + cho thu? d?i h?n; x?y d¨´ng c?c c?ng tr¡Ánh; t? v?n; k¨¹ thu?t c?ng tr¡Ánh; + ??u t? c?p v¨¨n; + ng?n h?ng; b?o hi?m; + li?n doanh v? c?c h¡Ánh th?c kh?c v? h?p t?c c?ng nghi?p ho?c kinh doanh; + chuy?n ch? h?ng ho? hay h?nh kh?ch b?ng ??¨ºng bi?n, ??¨ºng kh?ng, ??¨ºng s?t , b¨¦
  • 9. Kh¨¢i ni?m th??ng m?i ?i?n t? UNCTAD: Tr¨ºn g¨®c ?? doanh nghi?p: MSDP Tr¨ºn g¨®c ?? c? quan qu?n l? nh¨¤ n??c: IMBSA
  • 10. M S DP Marketing
  • 11. M S DP Marketing Sales
  • 12. MS D P Marketing Sales Distribution
  • 13. MSD P Marketing Sales Distribution Payment
  • 15. M? h¨¬nh IMBSA I ¨C H? t?ng c? s? M ¨CTh?ng ?i?p d? li?u B ¨C Lu?t ?i?u ch?nh S ¨C Quy ??nh trong t?ng l?nh v?c A ¨C C¨¢c ?ng d?ng
  • 16. ?
  • 17. S? ng??i s? d?ng Internet tr¨ºn TG (2007) http://www.clickz.com/showPage.html?page=stats/web_worldwide
  • 18. E-B USINESS B ENEFITS Figure 8.4 Potential Benefits to Sellers and Buyers Page 249 L?i ¨ªch c?a ng??i b¨¢n Ti?p c?n kh¨¢ch h¨¤ng 24/7 Gi?m chi ph¨ª K¨ºnh Marketing m?i K¨ºnh ph?n ph?i m?i Ti?p c?n kh¨¢ch h¨¤ng to¨¤n c?u L?i ¨ªch c?a ng??i mua D? d¨¤ng ti?p c?n th?ng tin v? s?n ph?m, d?ch v? Nhi?u c? h?i t¨¬m ki?m, so s¨¢nh th?ng tin Nh?n h¨¤ng h¨®a s? h¨®a nhanh ch¨®ng - Ti?p c?n nh¨¤ cung c?p to¨¤n c?u
  • 19. K¨ºnh Marketing m?i Ti?t ki?m chi ph¨ª, th?i gian T?ng doanh thu Ph¨¢t tri?n s?n ph?m m?i D?ch v? kh¨¢ch h¨¤ng t?t h?n Ti?p c?n kh¨¢ch h¨¤ng m?c ti¨ºu, ph?n ?o?n th? tr??ng
  • 20. Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
  • 21. C?C GIAI ?O?N PH?T TRI?N C?A E-COMMERCE 3 giai ?o?n ph?t tri?n ch?nh Th??ng m?i Th?ng tin (i-Commerce) Th?ng tin ( Information) l?n m?ng web Trao ??i, ??m ph?n, ??t h?ng qua m?ng (e-mail, chat, forum...) Thanh to?n, giao h?ng truy?n th¨¨ng Th??ng m?i ¡°c¨¦ng t?c¡± (c-Business) Integrating / Collaborating N¨¦i b¨¦ doanh nghi?p c?c b¨¦ ph?n lk?t (integrating) v? k?t n¨¨i v¨ªi c?c ?¨¨i t?c kinh doanh ( connecting) Th??ng m?i Giao d?ch (t-Commerce) H?p ??ng ?i?n t? (k? k?t qua m?ng) Thanh to?n ?i?n t? (th¨´c hi?n qua m?ng) (online transaction ), 1. 3. 2.
  • 22. Giai ?o?n 1 - Mua m¨¢y t¨ªnh, email, l?p website - Giao d?ch v?i kh¨¢ch h¨¤ng, nh¨¤ cung c?p b?ng email - T¨¬m ki?m th?ng tin tr¨ºn web - Qu?ng b¨¢ doanh nghi?p tr¨ºn web - H? tr? kh¨¢ch h¨¤ng v? s?n ph?m, d?ch v?
  • 23. ?
  • 24. ?
  • 25. ?
  • 26. Giai ?o?n 2 - X?y d?ng m?ng n?i b? doanh nghi?p - ?ng d?ng c¨¢c ph?n m?m qu?n l? Nh?n s?, K? to¨¢n, B¨¢n h¨¤ng, S?n xu?t, Logistics - Chia s? d? li?u gi?a c¨¢c ??n v? trong n?i b? doanh nghi?p
  • 27. Th??ng m?i Giao d?ch (t-Commerce)
  • 28. Th??ng m?i Giao d?ch (t-Commerce)
  • 29. Giai ?o?n 3 - Li¨ºn k?t doanh nghi?p v?i nh¨¤ cung c?p, kh¨¢ch h¨¤ng, ng?n h¨¤ng, c? quan qu?n l? nh¨¤ n??c - Tri?n khai c¨¢c h? th?ng ph?n m?m Qu?n l? kh¨¢ch h¨¤ng (CRM), Qu?n l? nh¨¤ cung c?p (SCM), Qu?n tr? ngu?n l?c doanh nghi?p (ERP)
  • 30. TH??NG M?I ?I?N T? C?NG T?C
  • 31. Minh ho?: Quy tr¡Ánh kinh doanh c?a DELL ¡ì?t h?ng qua Internet, Phone, trang web c?a KH DN T?ng h?p c?c ??n h?ng th?ng tin cho NCC M¨¦t s¨¨ s?n ph?m giao tr¨´c ti?p speakers, external zip drivers Giao h?ng cho kh?ch h?ng ¡ì?c ?i?m: Nguy?n li?u l?u kho th?p, ko Th?nh ph?m l?u kho th?p, ko - S?n ph?m kh?ng ph? bi?n ???c giao ngay t? Nh? s?n xu?t kh?c ??n KH L?p r?p v? Ph?n ph¨¨i 1 2 3 4 4 2
  • 32. ?
  • 33. 2 3 4 5 6 C?c m¨¨c th¨ºi gian trong l?ch s? ph?t tri?n Internet v? Th??ng m?i ?i?n t? (EC) 1
  • 34. Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
  • 35. QUY TR?NH TRI?N KHAI TH??NG M?I ?I?N T? Tham gia c?ng th??ng m?i ?i?n t? Ph?n t¨ªch SWOT, l?p k? ho?ch, x¨¢c ??nh m?c ti¨ºu, v?n ??u t? SWOT: ?i?m m?nh ¨C ?i?m y?u ¨C C? h?i ¨C Hi?m h?a X?y d?ng m? h¨¬nh c?u tr¨²c, ch?c n?ng, ?¨¢nh gi¨¢ website Mua t¨ºn mi?n, thu¨º m¨¢y ch? Thi?t k? website C?p nh?t th?ng tin, qu?n tr? n?i dung website ?¨¢nh gi¨¢ website: th?ng tin, ch?c n?ng, t?c ??, n¨¦t ri¨ºng¡­ B? sung c¨¢c ch?c n?ng: b?o m?t, thanh to¨¢n Qu?ng b¨¢ website, ??ng k? tr¨ºn C?ng c? t¨¬m ki?m, tham gia c¨¢c S¨¤n giao d?ch th??ng m?i ?i?n t? Li¨ºn k?t website v?i kh¨¢ch h¨¤ng, nh¨¤ cung c?p, ??i t¨¢c, c? quan qu?n l? nh¨¤ n??c X?y d?ng h? th?ng cung c?p v¨¤ ph?n ph?i
  • 36. Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
  • 37. eMatrix Nh? s?n xu?t Ng?¨ºi ph?n ph¨¨i Ng?¨ºi cung c?p Ng?¨ºi gom h?ng Chuy?n ph?t nhanh Ng?¨ºi b?n l? Ng?¨ºi b?n bu?n C?a h?ng tr¨´c tuy?n C?ng c? ?¨¢nh gi¨¢ gi?i ph¨¢p TM?T 4N cho TM?T Nh?n th?c Nh?n l?c N?i m?ng N?i dung 7 C / website TM?T N?i dung Giao d?ch Th?m m? Giao ti?p C?ng ??ng Ch?m s¨®c kh¨¢ch h¨¤ng B?o m?t S? ph¨¢t tri?n c?a TM?T t?i Vi?t Nam
  • 38. 7 y?u t? ?¨¢nh gi¨¢ website TM?T ¨C 7C Content ¨C N?i dung Commerce ¨C Th??ng m?i Context ¨C Th?m m? Communication ¨C Giao ti?p Customization ¨C C¨¢ bi?t h¨®a Community ¨C C?ng ??ng Connection ¨C Li¨ºn k?t Some Key Factors for Success in E-commerce
  • 39. Kh¨¢i ni?m th??ng m?i ?i?n t? Qu¨¢ tr¨¬nh ph¨¢t tri?n c?a th??ng m?i ?i?n t? Quy tr¨¬nh tri?n khai th??ng m?i ?i?n t? ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? C¨¢c m? h¨¬nh th??ng m?i ?i?n t? ?i?n h¨¬nh G-B-C B¨¤i 1. T?ng quan v? th??ng m?i ?i?n t?
  • 40. Exhibit 1.1 The Dimensions of Electronic Commerce
  • 41. C¨¢c m? h¨¬nh TM?T Ch¨ªnh ph? G Doanh nghi?p B Ng??i ti¨ºu d¨´ng C Ch¨ªnh ph? G G2G ELVIS (vn ¨C usa) G2B H?i quan ?i?n t? G2C E-Government Doanh nghi?p B B2G ??u th?u c?ng B2B Ecvn.gov.vn B2C Amazon.com Ng??i ti¨ºu d¨´ng C C2G C2B Priceline.com C2C E-bay
  • 42. C?C LO?I H?NH TM?T 1. B2B: doanh nghi?p t?i doanh nghi?p www.alibaba.com (Trung Qu?c) www.ec21.com (H¨¤n Qu?c) www.buyusa.com (M?) www.sesami.net (Singapore) www.vnemart.com (Vi?t Nam) M? h¨¬nh n¨¤y chi?m t?i 80% doanh s? TM?T to¨¤n c?u (B¨¢o c¨¢o TM?T, UNCTAD, n?m 2003)
  • 43. 2. B2C: doanh nghi?p t?i ng??i ti¨ºu d¨´ng www.amazon.com (M?) www.tienphong-vdc.com.vn (Vi?t Nam) 3. C2C: ng??i ti¨ºu d¨´ng-ng??i ti¨ºu d¨´ng www.ebay.com (M?) 4. C¨¢c ho?t ??ng phi th??ng m?i (Ch¨ªnh ph? ?i?n t?): G2B, G2C 5. B2E ¨C Doanh nghi?p v?i lao ??ng www.hertz.com ; www.cisco.com C?C LO?I H?NH TM?T
  • 44. C?c ?¨¨i t?c tham gia v?o quy tr¡Ánh b?n h?ng tr¨´c tuy?n ? 2001 Pigneur, HEC Lausanne Author marketing Ph?n ph¨¨i l?u kho Amazon.com sales Information systems coordination contents V?n chuy?n transport tracking ¡ì¨¨i t?c b?n h?ng Kh?ch h?ng mua s?m Ng?n h?ng thanh to?n Giao h?ng deliver G?i ??n h?ng cung c?p ??t h?ng b?n h?ng b¡Ánh lu?n Th? t?n d?ng / Credit card b? tr? / clearance tr? l?i h?ng alliances 1 2 3 4 5 6
  • 45. M?t quy tr¨¬nh TM?T Qu?ng c¨¢o ??t h¨¤ng Ph?n ph?i Thanh to¨¢n h¨¤ng h¨®a s? h¨®a h¨¤ng h¨®a h?u h¨¬nh
  • 46. M?t s? minh h?a (i) C?a h¨¤ng tr¨ºn m?ng www.golmart.com.vn www.vinagifts.net www.chibaoshop.com.vn www.vdcsieuthi.com.vn Mua s¨¢ch qua m?ng www.nhasachvn.com www.tienphong-vdc.com.vn D?ch v? tr?c tuy?n www.nhacso.net alofun.vietnamnet.vn www.spotlightradio.net
  • 47. M?t s? minh h?a (ii) C¨¢c s¨¤n giao d?ch www.ec21.com www.buyusa.com www.alibaba.com www.ecvn.com.vn www.vnet.com.vn www.vnemart.com.vn www.vietoffer.com www.goodsonlines.com.vn
  • 48. S? ng??i s? d?ng Internet tr¨ºn TG (2007) http://www.clickz.com/showPage.html?page=stats/web_worldwide
  • 49. ?
  • 50. ?
  • 51. ?
  • 52. ?
  • 53. ?
  • 54. ?ng d?ng TM?T trong XNK C?p nh?t Website: - T? c?p nh?t 44% - Thu¨º ngo¨¤i 56% M?c ?? tham gia S¨¤n giao d?ch TM?T - Tham gia SGD c?a Vi?t Nam 16% - Tham gia SGD c?a n??c ngo¨¤i 20% T? l? tham gia s¨¤n v¨¤ k? ???c h?p ??ng - Tham gia SGD c?a VN v¨¤ c¨® h?p ??ng 13% - Tham gia SGD c?a NN v¨¤ c¨® h?p ??ng 60%
  • 55. B?I T?P C? NH?N: B¨¤i 1. Ch?n 1 m? h¨¬nh kinh doanh ?i?n t?, ph?n t¨ªch v¨¤ ?¨¢nh gi¨¢ website (n?u c¨®); so s¨¢nh v?i 2 website c¨´ng ng¨¤nh kh¨¢c (1 t?i VN v¨¤ 1 c?a n??c ngo¨¤i) B?O C?O: B¨¤i 1: ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? (5-7 tr) Th??ng m?i ?i?n t? Trainer Training 2008
  • 56. B?I T?P V? NH? 20/10 B¨¤i t?p nh¨®m l?p: ph?n t¨ªch c¨¢c m? h¨¬nh th??ng m?i ?i?n t? (ph?n lo?i theo ??i t??ng tham gia ¨C 9 m? h¨¬nh) Ph?n t¨ªch: - Quy tr¨¬nh kinh doanh - B¨¤i h?c kinh nghi?m B¨¤i t?p c¨¢ nh?n: T¨¬m hi?u c?u chuy?n th¨¤nh c?ng ho?c th?t b?i trong th??ng m?i ?i?n t?
  • 57. B?I T?P NH?M: B¨¤i 1. Ch?n 1 m? h¨¬nh kinh doanh ?i?n t?, ph?n t¨ªch v¨¤ ?¨¢nh gi¨¢ website (n?u c¨®); so s¨¢nh v?i 2 website c¨´ng ng¨¤nh kh¨¢c (1 t?i VN v¨¤ 1 c?a n??c ngo¨¤i) B¨¤i 2. X?y d?ng (c?i ti?n) m? h¨¬nh c?u tr¨²c ch?c n?ng cho website B¨¤i 3. Ch?n 1 c?ng ty XNK, ch?n 1 th? tr??ng n??c ngo¨¤i ti?m n?ng, h?y t¨¬m 3 website, qua ?¨® doanh nghi?p c¨® th? t¨¬m ki?m c¨¢c ??i t¨¢c kinh doanh m?t h¨¤ng c?ng ty ?ang mu?n xu?t ho?c nh?p kh?u. T?i m?i website h?y t¨¬m ¨ªt nh?t 3 c?ng ty nh? v?y v¨¤ b¨¢o c¨¢o k?t qu? t¨¬m ki?m (t¨ºn, ??a ch?, tel, email, website) B?O C?O: B¨¤i 1: ?¨¢nh gi¨¢ website th??ng m?i ?i?n t? (5-7 tr) B¨¤i 2: M? h¨¬nh c?u tr¨²c, ch?c n?ng website (2-4 tr) B¨¤i 3: T¨¬m ki?m c?ng ty (2-3 tr) Th??ng m?i ?i?n t? Trainer Training 2008
  • 58. B¨¤i ki?m tra K44 G H?y n¨ºu v¨ª d? v? m?t s? website B2C th¨¤nh c?ng t?i Vi?t Nam. Ph?n t¨ªch ng?n g?n m? h¨¬nh kinh doanh B2B t?i s¨¤n giao d?ch Covisint. Ph?n t¨ªch quy tr¨¬nh giao d?ch tr¨ºn eBay. Tr¨¬nh b¨¤y nh?ng thu?n l?i v¨¤ kh¨® kh?n trong vi?c ph¨¢t tri?n m? h¨¬nh ch¨ªnh ph? ?i?n t? t?i Vi?t Nam.
  • 59. B¨¤i ki?m tra K44 D Ph?n t¨ªch m? h¨¬nh kinh doanh ?i?n t? v¨¤ c¨¢c y?u t? d?n ??n th¨¤nh c?ng c?a alibaba.com. Tr¨¬nh b¨¤y nh?ng d?ch v? c?ng ?i?n t? ???c cung c?p t?i m?t s? website ch¨ªnh ph? ?i?n t? c?a Singapore. H?y n¨ºu nh?ng thu?n l?i v¨¤ kh¨® kh?n trong vi?c ph¨¢t tri?n m? h¨¬nh ch¨ªnh ph? ?i?n t? t?i Vi?t Nam. Tr¨¬nh b¨¤y nh?ng l?i th? v¨¤ h?n ch? c?a ebay.com.

Editor's Notes

  • #7: 1 1
  • #9: 1 1
  • #17: LDCs: Least Developed Countries
  • #28: H? th?ng b¨¢n v¨¦ m¨¢y bay qua m?ng c?a Pacific airlines s? d?ng d?ch v? thanh to¨¢n c?a Vietcombank.
  • #39: A basic fact of Internet retailing (e-tailing) is that all retail websites are created equal as far as the ¡°location, location, location¡± imperative of success in retailing is concerned. Several key factors for success include: Selection and Value : Attractive product selections,l competitive prices, satisfaction guarantees, and customer support after the sale. Performance and Service : Fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery. Look and Feel : Attractive Web storefront, website shopping areas, multimedia product catalog pages, and shopping features. Advertising and Incentives : Targeted Web page advertising and e-mail promotions, discounts and special orders, including advertising at affiliate sites. Personal Attention : Personal Web pages, personalized product recommendations, Web advertising and e-mail notices, and interactive support for all customers. Community Relationships : Virtual communities of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites. Security and Reliability : Security of customer information and website transactions, trustworthy product information, and reliable order fulfillment. Teaching Tips This slide corresponds to Figure 8.12 on pp. 270 and relates to the material on pp. 270-272.