iPad Vision 30/6/2010
1 like500 views
The document discusses the success of the iPad and argues it may signify a new era of "comfortable computing." It notes that over 2 million iPads have been sold, with 10,000 apps and 35 million downloaded apps. The iPad is presented as enabling new forms of reading, watching, playing, browsing, working, learning, communicating, and interacting with data in a more comfortable manner compared to other devices. The document also discusses opportunities for advertising on the iPad.
iPad Vision 30/6/2010
- 1. iPad-volution The Next Great Thing in Reaching Consumers
- 2. iPad Sapiens? Copyright - 01tribe 01tribe Srl - con鍖dential | May 2010 | 2
- 3. Numbers 2,000,000 already sold 10,000 iPad apps in the store 35,000,000 downloaded apps 5,000,000 downloaded books 01tribe Srl - con鍖dential | May 2010 | 3
- 4. So what? 01tribe Srl - con鍖dential | May 2010 | 4
- 5. Just a device or a new Comfortable Computing era? 01tribe Srl - con鍖dential | May 2010 | 5
- 6. What is Comfort driven interaction? TV PC Smartphone iPad/Tablet Interaction Watch Search Quick access Pleasure Focus Passive Active Mobility Comfort 01tribe Srl - con鍖dential | May 2010 | 6
- 7. Reading Daily Newspapers Magazines Books Multimedia Books 01tribe Srl - con鍖dential | May 2010 | 7
- 8. Watching Movies/TV Shows Catch up TV, Streaming TV Your own Video & Photos Podcasts 01tribe Srl - con鍖dential | May 2010 | 8
- 9. Playing Casual Gamin & Hardcore Gaming Network Gaming Multiplayers games (Scrabble) 01tribe Srl - con鍖dential | May 2010 | 9
- 10. Browsing Internet & Intranet (VPN access) E-commerce websites News websites Youtube, Vimeo (bye, bye Flash) 01tribe Srl - con鍖dential | May 2010 | 10
- 11. Working View & Edit Documents PDF, PPT, DOC, XLS e-mail, Calendar, Address Book Show Presentations/meetings 01tribe Srl - con鍖dential | May 2010 | 11
- 12. Learning Interactive applications Interactive text books Encyclopedias Activity books 01tribe Srl - con鍖dential | May 2010 | 12
- 13. Communicating Email, Instant Messaging Skype, SIP Phones Facebook, LinkedIn Twitter client 01tribe Srl - con鍖dential | May 2010 | 13
- 14. Interactive data Finance/stock markets complex/interactive charts industrial 01tribe Srl - con鍖dential | May 2010 | 14
- 15. Advertising potential 01tribe Srl - con鍖dential | May 2010 | 15
- 16. iPad unique Device Distribution by Region This data is based on the approximately 850,000 unique iPad devices in May 2010 in the AdMob network. A unique device represents a device that has generated at least one ad request in a given month. 01tribe Srl - con鍖dential | May 2010 | 16
- 17. iAD - advertising Interactive advertising Reach media/Misurable ROI Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Sears, JCPenny, Target, Best Buy, DirecTV, TBS network, Disney. 01tribe Srl - con鍖dential | May 2010 | 17
- 18. Location aware ads location is the key New interaction model Misurable ROI 01tribe Srl - con鍖dential | May 2010 | 18
- 19. Advergames Real games not gadgets Play/watch/interact Product interaction Social integration Location aware? 01tribe Srl - con鍖dential | May 2010 | 19
- 20. Is this going to change something for your marketing too? 01tribe Srl - con鍖dential | May 2010 | 20
- 21. Forrester Projects Tablets Will Outsell Netbooks By 2012, Desktops By2013 Source: http://techcrunch.com/2010/06/17/forrester-tablets-outsell-netbooks/ 01tribe Srl - con鍖dential | May 2010 | 21
- 22. Cisco Cius 01tribe Srl - con鍖dential | May 2010 | 22
- 23. JooJoo (formerly CrunchPad) 01tribe Srl - con鍖dential | May 2010 | 23
- 24. Google Pad 01tribe Srl - con鍖dential | May 2010 | 24
- 25. Dell mini 5 01tribe Srl - con鍖dential | May 2010 | 25
- 26. HP - Slate 01tribe Srl - con鍖dential | May 2010 | 26
- 27. Notion Ink Adam 01tribe Srl - con鍖dential | May 2010 | 27
- 28. NVIDIA Tegra 01tribe Srl - con鍖dential | May 2010 | 28
- 29. Toshiba Libretto 01tribe Srl - con鍖dential | May 2010 | 29
- 30. Thank you! 01tribe Srl - con鍖dential | May 2010 | 30
- 31. About 01tribe
- 32. Who is 01tribe? 01tribe is a leading multi-awarded digital media agency featured by Forrester research for his highly innovative approach. In less than three years, 01design won the Macromedia PocketPC Contest (2005), Tourism@ Award (2006) and has been nominated as鍖nalist at the MAX Awardfor the 鍖rst MTV project in 2006. In 2007, 01design won the "honorable mention" at the MAX Award USA for Dolce & Gabbana and the MAX Award Europe, for Atac. 01tribe Srl - con鍖dential | May 2010 | 32
- 33. Clients 01tribe Italy 01tribe Srl - con鍖dential | May 2010 | 33
- 34. 01tribes Awards Atac Mobile D&G fashion Channel Fly60.com Adobe MAX Awards 2007 Adobe MAX Awards 2007 Chicago Tourism@ Award 2006 Winner at MAX Europe Finalists Honorable mention Winners as best usage of technology Mtv Mobile Flash Airlines Adobe MAX Awards 2006 Macromedia PPC Contest 2005 Finalists at Max 2006 Best Business Application Gustav Klimt - Le Corbusier Villa Adriana Enel Visita alle Centrali Premio Musa Pirelli International Award 2004 - Italian Web Awards 2002 Finalist Finalist 2nd classified 01tribe Srl - con鍖dential | May 2010 | 34
- 35. More questions? Please get in contact with Luigi Greco 01tribes Co-founder l.greco@01tribe.com Mobile EU +39 333 285 9837 Mobile USA +1 773 816 3275 http://www.linkedin.com/in/luigigreco 01tribe Srl - con鍖dential | May 2010 | 35
- 36. 01tribe opera con lobiettivo di fornire un servizio in continuo miglioramento al fine di garantire la soddisfazione del cliente. A tal fine un Sistema di Gestione di Qualit conforme alla normativa UNI EN ISO 9001/2000 竪 costantemente adottato nella pianificazione e successiva erogazione dei servizi. Detto Sistema sar inoltre certificato a breve da un Ente di Certificazione accreditato SINCERT. Sede Operativa: Piazza Capponi 16 - 00193 Roma Phone +39 06 6872803 Fax +39 06 97256026 01tribe Srl Sede Legale: Via Eustachio Manfredi, 8 - 00197 Roma www.01tribe.com mail: info@01tribe.com