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Entrepreneurship Learning Program
Entrepreneurial Development Program
We will work 
 on critical analysis skills to identify, generate and assess new
entrepreneurial opportunities, to know how to manage risks and to learn
from mistakes
 on the process by which an idea can be transformed into a realistic
sustainable entrepreneurial project
 with the strategic analysis tools required to make an effective
presentation of your Business Plan Model to financiers
 to experiment your entrepreneurial project in a concrete fashion
1属 Step
Generate an entrepreneurial idea (8 hours)
If, on average, only 4% of ideas become business opportunities it means that using a helpful
method in the initial definition phase of your entrepreneurial project is undoubtedly an
advantage. We will experiment :
From an intuition to an idea  it isnt always necessary the Big Bang !
Discussion of a case  How ideas are born
Observation vs. interpretation  at times, ideas are just around the corner
Brainstorming techniques  our idea may not be the right one
Self development path:
Each session ends with the setting of a series of topics to be explored in depth which will be
summarized at the end of the path.
The steps
2属 Step
How an idea can turn into an opportunity (8 hours)
In this phase, participants acquire methodologies to verify the originality of their own
entrepreneurial project. All the subjects foreseen, contents and methodologies, aim to foster
the development of concrete work hypotheses. In particular:
Blue Sky Ideas  Methodology to give shape to an idea
Discussion of a case  How ideas become opportunities
Ideas in action  Construct the characteristics of an entrepreneurial idea
Strategic and marketing analysis - PEST & SWOT Analysis
Self development path:
Each session ends with the setting of a series of topics to be explored in depth which will be
summarized at the end of the path.
The steps
3属 Step
From the Business Model to a Business Plan (12 hours)
We will consider all the methodologies which can help check the distinguishing features of
your entrepreneurial project so as to develop a concrete work hypothesis:
Business Model Canvas & Value Proposition Design  From an idea to an opportunity
The GROM case study- Analysis of the elements of success
Design Thinking  Constructing a prototype of the idea
Economic financial analysis - Costs & earnings
How to write a Business Plan
The entrepreneurial project - From the Business Model to a Business Plan
Self development path:
Each session ends with the setting of a series of topics to be explored in depth which will be
summarized at the end of the path.
The steps
4属 Step
What is needed to start up an enterprise (8 hours)
We will find out about the information needed for the launch of our entrepreneurial project.
The topics dealt with will integrate the knowledge needed for every new entrepreneur.
Setting up a company, constraints and possible legal structures  Everything we need
to know
Taxation & related matters - It is better not to make mistakes straight away ..
Constructing the company members  How to choose our partners
Entrepreneurial and Managerial finance
Self development path:
Each session ends with the setting of a series of topics to be explored in depth which will be
summarized at the end of the path.
The steps
Attracting the interest of potential investors
Presentation of the project (4 hours)
In the concluding session we will learn how to present projects effectively to potential
investors.
In particular:
How a presentation is constructed  time management
Meeting Business Angels  how to present yourself
The steps
How we will work 
 All the sessions will recreate the conditions in which an entrepreneur
needs to take decisions, with the aim of allowing experimentation of the
entrepreneurial approach. Individual self development exercises and
group work on ideas and projects will act as the basis of the course.
 Problem based learning
Use of case studies for analysis, discussion and exchanging opinions
throughout the path. Analysis of real situations through direct
testimonials from protagonists
 Involving the entrepreneurial community
We would like to work with 
 Young people who want to build their own future
 Adults with new personal projects they would like to
develop
Commitment summary
1属 step: Generating an entrepreneurial idea 8 hours
2属 step: How to turn an idea into an opportunity 8 hours
3属 step: From the Business Model to a Business Plan 12 hours
4属 step: What you need to start an enterprise 8 hours
5属 step: Presentation of the project 4 hours
Total 40 hours
 The self development plan also includes 40 hours of individual work to support the activities
envisaged
Ad

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02 ELP IN INGLESE-

  • 2. We will work on critical analysis skills to identify, generate and assess new entrepreneurial opportunities, to know how to manage risks and to learn from mistakes on the process by which an idea can be transformed into a realistic sustainable entrepreneurial project with the strategic analysis tools required to make an effective presentation of your Business Plan Model to financiers to experiment your entrepreneurial project in a concrete fashion
  • 3. 1属 Step Generate an entrepreneurial idea (8 hours) If, on average, only 4% of ideas become business opportunities it means that using a helpful method in the initial definition phase of your entrepreneurial project is undoubtedly an advantage. We will experiment : From an intuition to an idea it isnt always necessary the Big Bang ! Discussion of a case How ideas are born Observation vs. interpretation at times, ideas are just around the corner Brainstorming techniques our idea may not be the right one Self development path: Each session ends with the setting of a series of topics to be explored in depth which will be summarized at the end of the path. The steps
  • 4. 2属 Step How an idea can turn into an opportunity (8 hours) In this phase, participants acquire methodologies to verify the originality of their own entrepreneurial project. All the subjects foreseen, contents and methodologies, aim to foster the development of concrete work hypotheses. In particular: Blue Sky Ideas Methodology to give shape to an idea Discussion of a case How ideas become opportunities Ideas in action Construct the characteristics of an entrepreneurial idea Strategic and marketing analysis - PEST & SWOT Analysis Self development path: Each session ends with the setting of a series of topics to be explored in depth which will be summarized at the end of the path. The steps
  • 5. 3属 Step From the Business Model to a Business Plan (12 hours) We will consider all the methodologies which can help check the distinguishing features of your entrepreneurial project so as to develop a concrete work hypothesis: Business Model Canvas & Value Proposition Design From an idea to an opportunity The GROM case study- Analysis of the elements of success Design Thinking Constructing a prototype of the idea Economic financial analysis - Costs & earnings How to write a Business Plan The entrepreneurial project - From the Business Model to a Business Plan Self development path: Each session ends with the setting of a series of topics to be explored in depth which will be summarized at the end of the path. The steps
  • 6. 4属 Step What is needed to start up an enterprise (8 hours) We will find out about the information needed for the launch of our entrepreneurial project. The topics dealt with will integrate the knowledge needed for every new entrepreneur. Setting up a company, constraints and possible legal structures Everything we need to know Taxation & related matters - It is better not to make mistakes straight away .. Constructing the company members How to choose our partners Entrepreneurial and Managerial finance Self development path: Each session ends with the setting of a series of topics to be explored in depth which will be summarized at the end of the path. The steps
  • 7. Attracting the interest of potential investors Presentation of the project (4 hours) In the concluding session we will learn how to present projects effectively to potential investors. In particular: How a presentation is constructed time management Meeting Business Angels how to present yourself The steps
  • 8. How we will work All the sessions will recreate the conditions in which an entrepreneur needs to take decisions, with the aim of allowing experimentation of the entrepreneurial approach. Individual self development exercises and group work on ideas and projects will act as the basis of the course. Problem based learning Use of case studies for analysis, discussion and exchanging opinions throughout the path. Analysis of real situations through direct testimonials from protagonists Involving the entrepreneurial community
  • 9. We would like to work with Young people who want to build their own future Adults with new personal projects they would like to develop
  • 10. Commitment summary 1属 step: Generating an entrepreneurial idea 8 hours 2属 step: How to turn an idea into an opportunity 8 hours 3属 step: From the Business Model to a Business Plan 12 hours 4属 step: What you need to start an enterprise 8 hours 5属 step: Presentation of the project 4 hours Total 40 hours The self development plan also includes 40 hours of individual work to support the activities envisaged