0-2M 6 yrs
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This document is a presentation by Donnie Shelton about how he grew his pest control business, Triangle Pest Control, from $0 to $2 million in revenue over 6 years. The presentation discusses Shelton's background and perspectives on factors for business success. Shelton argues that specific tactics like marketing approaches are not necessarily the cause of success, but rather vision, goal-setting, metrics, accountability, and focus on key areas like leadership, people management, finances, marketing, and customer service are more important. He provides examples of strategies that worked for growing his business in each of these areas. The presentation aims to help others learn from his experience.
0-2M 6 yrs
- 1. 0-2M in 6 Years Donnie Shelton Raleigh, NC donnie.shelton@trianglepest.com @donnieray3
- 2. Lets take some time to focus Turn off or do not disturb. Dont be offended! 息 Triangle Pest Control LLC. All Rights Reserved
- 3. Disclaimers 1. This is what has worked for me and my company a. That does not mean that it will work at yours 2. This presentation has both opinion* and facts *The facts are well researched. The opinions are well opinions 息 Triangle Pest Control LLC. All Rights Reserved
- 4. Part I: Before Pest Control 息 Triangle Pest Control LLC. All Rights Reserved
- 5. My Background 1993 - USAF - Aircraft Mechanic 2002 - NCSU Grad - Computer Science 2003 - Progress Energy - Software Engineer 2005 - USAF - KC135R Pilot 2006 - Triangle Pest Control 息 Triangle Pest Control LLC. All Rights Reserved
- 6. 息 Triangle Pest Control LLC. All Rights Reserved
- 7. Why are we talking about Internet Explorer? This is a logic fallacy Sometimes we have the tendency to confuse causation with correlation Causation Correlation** **Interestingly Apple products have been shown to improve productivity and overall coolness factors for users of their products.. as well as peace and love for the universe 息 Triangle Pest Control LLC. All Rights Reserved
- 8. I could show you what tactics I used to grow my business to 2M in 6 yrs But. I would be implying that is the cause.. and that would be lying. 息 Triangle Pest Control LLC. All Rights Reserved
- 9. Joe Kucik Grew his companies with telemarketing and direct mail Donnie Shelton Grew my company with Inbound Marketing NOT REAL THE CAUSE OF SUCCESS 息 Triangle Pest Control LLC. All Rights Reserved
- 10. What I have learned so far So what do I think the cause(s) are/were 息 Triangle Pest Control LLC. All Rights Reserved
- 11. Real Causes of Success? 1. I have a vision where I want to go 2. I plan and create goals to get there 3. I metric everything in my business 4. I hold myself accountable 息 Triangle Pest Control LLC. All Rights Reserved
- 12. How I view my businesses I manage my businesses by focusing KRAs 1. 2. 3. 4. 5. Leadership People Financial Marketing Customer Service What I have learned and what I do. 息 Triangle Pest Control LLC. All Rights Reserved
- 13. Leadership 1. 2. 3. 4. I am the only person getting paid to drive the boat Create and communicate a strategic objective You cannot over communicate your Strat Obj School is never out. The more I learn and commit to education, the greater my results 5. Build the infrastructure, then grow (the opposite method sucks!) 6. Culture is just as important (if not more) than strategy 息 Triangle Pest Control LLC. All Rights Reserved
- 14. People 1. 2. 3. 4. 5. This is business that you are really in as the owner Hiring systems can save a marriage (and sanity) Feedback is the breakfast of champions Accountability is not a 4-letter word Disciplined people create a disciplined organization 6. Reviews, inspections and training are much easier than dumb, out of control and mismanaged employees 7. Managing a 2M company is easier than managing a <1M company (if you do it right) 息 Triangle Pest Control LLC. All Rights Reserved
- 15. Financial 1. My profit is directly proportional to my ability to manage payroll 2. I openly communicate what is happening with money 3. I pay all sales on collection (not production) 4. I got out of the banking business 息 Triangle Pest Control LLC. All Rights Reserved
- 16. Marketing 1. My ability to grow is in direct proportion to my ability to generate leads 2. I should always be learning about marketing 3. Customer service is marketing 4. People who cold call me are usually a waste of money 5. Leads are my #1 stat that I track. It is that important (conversion is #2). 息 Triangle Pest Control LLC. All Rights Reserved
- 17. Customer Service 1. An army of satisfied customers are the best salesmen you can ever hire (and they pay you) 2. It does not matter who is right 3. Sometimes it is better to lose the battle 4. I try to know my customers more than they know themselves 5. I train on customer service every week 6. I highlight to my employees every letter, email, phone call 7. I incentivize customer service scores 息 Triangle Pest Control LLC. All Rights Reserved
- 18. One of my favorite quotes "Successful People Do All The Things That Unsuccessful People Won't Do" 息 Triangle Pest Control LLC. All Rights Reserved
- 19. Resources to help you get started Managers Good to great, Jim Collins E-Myth, Michael Gerber Entreleadership, Dave Ramsey How the mighty fall, Jim Collins Who: Hiring A players, Geoff Smart & Randy Street All Staff Making yourself indispensible, Mark Samuel Super Service, Val & Jeff Gee 息 Triangle Pest Control LLC. All Rights Reserved