Adwords API v201302 Product Highlights
- 1. Adwords API v201302 Product Highlights February 2013 Google Confidential and Proprietary Google Confidential and Proprietary
- 2. Developing¡ for a constantly connected world Google Confidential and Proprietary
- 3. Relevance depends on intent and context PizzaHouse $3 Slices PizzaHouse for Lunch ¨C Order online, ready in 15 minutes. m.pizzahouse.com www.pizzahouse.com/ Enjoy our $3 counter slices. Fast, free delivery or dine in. Call 4.8mi Or try a $10 carryout dinner. 118 people +1'd or follow PizzaHouse Order Online Now 2 Large Pizzas for $15 Directions - $10 Dinner Specials Delivery Map Party Menu & Delivery Pizza Pizza On phone On laptop Downtown At home 7:30 pm 11:14 am Google Confidential and Proprietary
- 4. Challenge: Scale to reach Multi-Device Consumers 5:59 pm 12:59 pm 12:27 pm 2:59 pm 5:52 pm 11:14 am 2:56 pm 2:29 pm 12:59 pm 5:52 pm 4:59 pm 9:01 pm 3:49 pm 3:49 pm 2:20 pm 1:52 pm 1:30 pm 11:14 am 4:20 pm 9:01 pm 7:30 pm 9:23 pm 6:30 pm 1:19 pm 2:16 am 7:21 pm 7:20 pm 2:37 pm 6:41 pm 4:42 pm 4:42 pm 3:45 pm 7:21 pm 5:20pm 3:23 pm 3:30 pm 6:41 pm 8:30 pm 6:31 pm 4:30 pm 7:42 pm 9:32 pm 12:13pm 1:27pm 2:19pm 11:47 pm 1:16 pm 12: 10:29 am 10:26 pm 7:30 pm 9:05 pm 8:25 am 3:32 pm Google Confidential and Proprietary
- 5. Adwords API- Product Highlights Encourage Innovation , Remove Barriers ¡ð Cost ¡ð Ease of Use ¡ð Time to Market New Features to Improve Relevance ¡ð Smarter Ads and Extensions ¡ð Powerful Bidding, Budgeting, Structure ¡ð Advanced Reports and Optimization Google Confidential and Proprietary
- 6. Removing Barriers Google Confidential and Proprietary
- 7. Removing Barriers: Development Cost Adwords API is FREE ¡ð From Mar 1st 2013 ¡ð Basic v/s Standard Access Levels ¡ð Counting Operations, Not API units Google Confidential and Proprietary
- 8. Removing Barriers : Ease of Use Faster Testing and Automation ¡ð Test Accounts, No Sandbox ¡ð Adwords Scripts, Accessible in the UI ¡ð Javascripts to Automate tasks, No IDE Google Confidential and Proprietary
- 9. Removing Barriers : Time to Market Faster Releases ¡ð Forward Compatibility Maps ¡ð Migration Guides for Upgrade versions ¡ð Documents, Libraries, Code Samples Google Confidential and Proprietary
- 10. New Features v201302 Google Confidential and Proprietary
- 11. New Features: Smarter Ads and Extensions Multi-device Marketing ¡ð Mobile Preferred Creatives ¡ð Feed Services for Extensions ¡ð App promotion template Google Confidential and Proprietary
- 12. New Features: Powerful Bidding , Budgeting, Structure ¡ð Mobile Bid Adjustments ¡ð Bid Adjustment Suggestions +10% On phone ¡ð Bidding Strategies and transitions ¡ð Control for Content Bid Dimensions +5% 7:30 pm Friday ¡ð Shared Campaign Budgets ¡ð MCC Mutate Services 1.15x bid Google Confidential and Proprietary
- 13. New Features: Advanced Reporting and Optimization New Reports ¡ð Placeholder Feed Item ¡ð Audience Performance ¡ð Display Topics Performance ¡ð Placement Performance More Context ¡ð Device Preference in Ad Performance reports ¡ð Device Type in Click Performance reports ¡ð Improved Keyword Suggestion and Traffic estimates February 2013 Google Confidential and Proprietary Google Confidential and Proprietary
- 14. Reminder: Old Version Sunset Dates v201206: Mar 25, 2013 v201209: July 1, 2013 Thank You February 2013 Google Confidential and Proprietary Google Confidential and Proprietary