There are two types of forces that can drive organizational change: external pressures and internal pressures. External pressures include changes in technology, markets, and socio-cultural values of society. Internal pressures include changes in employee skills and goals, job technology, organizational structure, goals, and management styles. These forces necessitate change in order for organizations to adapt and remain competitive.
2. Organizational change does
not occur spontaneously.
The forces for change can be
classified as external and
internal pressures.
These are discussed below,
3. Change in
O.D.
External Internal
Pressures Pressures
5. computer technology and automation have
extremely affected all aspect of industrial
activities.
New machine and new technology
processes have developed and not only
production techniques, but also the social
conditions of work are changed.
6. The explosion of knowledge is on an
accelerated path. It has influenced the
working styles, values and thinking in
modern organization.
Knowledge based society is emerging very
fast. Thus, new occupations have been
created.
7. Obsolescence of producers and
programmers is also happening due to the
change in technology and knowledge.
8. The changing nature of market condition
such as demand of customers, taste and
preference of customers, design and
product of customers etc
9. The socio-culture climate of society also
changing. People now have a different set
of values from that of people in their old
decade.
10. Several factors within an organization can
be important forces for organization
change. These include;
11. Change in the composition, skill requirement or
personal goal of employees
Change in the job technology, job designed and
product designee
Change in organization structure allocation of
responsibility and offices lay out
Change In organization goals
Changes in styles of management