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Analysis template for LavaCon "Creating a Content Strategy Ecosystem" workshop

Andrea L. Ames
Andrea L. Ames

"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

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Page 1 of 1 Creating a Content Strategy Ecosystem, A.Ames LavaCon Today-state analysis Key finding or observation Why it matters Potential impact to content strategy or experience Analysis: Business or organizationstrategy, goals, target clients, development plans, etc. Analysis: Clientsroles, goals, wants, needs, today vs. tomorrow, etc. . Analysis: Current content ecosystemcontent, delivery, people, processes, etc. Analysis: Historyhow did we get here?, why are things the way they are?, etc. Analysis: Current political landscapewho influences, who cares about what, blockers, opportunities, etc.

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Analysis template for LavaCon "Creating a Content Strategy Ecosystem" workshop

  • 1. Page 1 of 1 Creating a Content Strategy Ecosystem, A.Ames LavaCon Today-state analysis Key finding or observation Why it matters Potential impact to content strategy or experience Analysis: Business or organizationstrategy, goals, target clients, development plans, etc. Analysis: Clientsroles, goals, wants, needs, today vs. tomorrow, etc. . Analysis: Current content ecosystemcontent, delivery, people, processes, etc. Analysis: Historyhow did we get here?, why are things the way they are?, etc. Analysis: Current political landscapewho influences, who cares about what, blockers, opportunities, etc.