03 mobile monday hanoi april 2013 monetize thinking g mo m-work
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03 mobile monday hanoi april 2013 monetize thinking g mo m-work
- 1. Monetize Thinking By Tr畛c 畉t #1 Ki畉m ti畛n t畛 game mobile
- 3. Ch畛ng ch畛 畛nh! 3 Kinh nghi畛m c叩 nh但n Kh担ng n棚n tin qu叩 Monetize Thinking Ch畛 n棚n 叩p d畛ng cho Startup p d畛ng r畛i v畉n c坦 th畛 ch畉t Ch畉t r畛i ch畛 動畛c tr叩ch m狸nh, ko 動畛c tr叩ch di畛n gi畉 (- _-)
- 5. Monetize Thinking??? 5 T動 duy lm ti畛n T畛 tr動畛c M畛 sau C畉n th畉n ko thnh T湛 m湛
- 6. Monetize Thinking Top Market (4u) Top Model (4u) Try Your Best (u) 6 Thinking T S畛 li畛u, S畛 li畛u, S畛 li畛u v S畛 li畛u T畉i sao b畉n t畛n t畉i tr棚n th畛 tr動畛ng???
- 7. Monetize Thinking Model (clone) Massive 7 CLV = ARPU * LIFETIME Dont forget Monetize M
- 9. Market What is Asia? 9
- 10. The Trouble with Asia 10
- 11. Market - Asia 11
- 12. Market - Asia 12
- 14. Market Asia 14 Big 3
- 15. Market - Asia 15
- 16. Market - Asia 16
- 17. Market - Asia CONFIDENTIAL 17
- 29. Market - Asia CONFIDENTIAL 29 Japan
- 37. Market - Asia 37 Kakao Talk Korea
- 38. Market - Asia 38
- 39. Market - Asia CONFIDENTIAL 39
- 40. Market - Asia 40
- 41. Market - Asia Social games = growing fast Online games still > social games (except Japan) SNS can channel users to MMO with better ROI Mobile great in emerging & advanced markets 41 Conclusions
- 42. C叩i g狸 ang x畉y ra 畛 Vietnam??? 42
- 43. Vi畛t NamMarket What should we do??? Media Online Games E-Commerce (Coming soon) Out of Scope - 2.000B - gMO take 60% (100% growth/year)
- 44. Market - Published gMO 44 STT Th畛 lo畉i game T棚n game NPH H畛 m叩y 1MMORPG Turn Base Kh鱈 ph叩ch anh h湛ng Teamobi Symbian, Android 2Chi畉n thu畉t th畛i gian th畛c(SLG) Tam Qu畛c Truy畛n K畛(mobile) rsmobi Symbian, Android, IOS 3Chi畉n thu畉t th畛i gian th畛c(SLG) Linh Tri畛u B狸nh Ca rsmobi Symbian, Android, IOS 4Chi畉n thu畉t th畛i gian th畛c(SLG) Ng畛a long(mobile) VNG Android, IOS 5Chi畉n thu畉t th畛i gian th畛c(SLG) H叩n M畉t KunLun Android, IOS 6Chi畉n thu畉t th畛i gian th畛c(SLG) To Th叩o truy畛n Mccorp Symbian, IOS, Android 7Cusual Game Th畛y Hoa Vi棚n tnt Symbian 8Cusual Game Avarta online Teamobi Symbian, Android 9Cusual Game SkyGarden online hdcstudio Symbian 10Cusual Game V動畛n Th動畛ng Uy畛n tnt Symbian 11Cusual Game Ai l tri畛u ph炭 online Bgate Symbian, Android 12Cusual Game GoFarm MECorp Symbian 13Cusual Game Thi棚n 動畛ng C叩 Online hdcstudio Symbian 14Cusual Game My Zoo hdcstudio Symbian 15Cusual Game mGO city- Thnh ph畛 m董 動畛c MECorp symbian 16Cusual Game vFarm Online MECorp Symbian 17Cusual Game Pokezoo VTCmobile Symbian 18Cusual Game Zim City VTCmobile Symbian, Android 19Game bi Iwin online MECorp Symbian, Android, IOS 20Game bi iOnline ionline Symbian, Android, IOS 21Game bi Vua bi online MECorp Symbian, Android 22Game bi Tr Chanh Qu叩n Vmgmedia Symbian 23Game bi BigOne OneSoft Symbian, Android 24MMORPG GoPet MECorp Symbian 25MMORPG Thi棚n 畛a Quy畉t CMN Symbian, Android Vi畛t Nam
- 45. Market - Published gMO 45 STT Th畛 lo畉i game T棚n game NPH H畛 m叩y 26MMORPG Hong 畉 Online VTCmobile Symbian, Android 27MMORPG V探 L但m 3 Mccorp Symbian, Android 28MMORPG T炭y Giang H畛 Mccorp Symbian, Android 29MMORPG V畉n Ki畉m Mccorp Symbian 30MMORPG S動畛ng Du K畛 Ti棚n CMN Symbian, Android 31MMORPG Ninja School online Teamobi Symbian 32MMORPG Th畛ng L挑nh Thi棚n H畉 MECorp symbian, android 33MMORPG Minh Ch但u Game - Long Ph畛ng Sum V畉y Mccorp symbian, android 34MMORPG Tru Th畉n Online Mccorp symbian, Android 35MMORPG Chi畉n Th畉n smobi Symbian, Android 36MMORPG Thnh C叩t T動 H達n MECorp Symbian 37MMORPG Long Tinh MECorp Symbian, Android 38MMORPG V畛 th畉n Mccorp Symbian, Android 2.0 tr畛 l棚n 39MMORPG B畉y R畛ng online VTCmobile Symbian, Android 40MMORPG H畉o thi棚n VTCmobile Symbian, Android 41MMORPG K畛 ti棚n MECorp Symbian, Android, Windows Phone 42MMORPG Turn Base T狸nh Ki畉m Soha IOS 43MMORPG Turn Base 担ng Ph動董ng Hi畛p VNG Symbian, IOS, Android 44Shooting turn base Mobi Army Teamobi Symbian, Android 45Shooting turn base 12Guns Mccorp Symbian 46Shooting turn base iG Soha IOS 47Shooting turn base Magic Strike MECorp Android, IOS 48Turn Base B叩t Ti棚n MECorp Symbian 49Wap game Vua b坦ng 叩 ysm Symbian, Android, IOS 50Wap game chi畉n thu畉t Th畛i 畉i h湛ng v動董ng rsmobi Symbian, Android Vi畛t Nam
- 46. Market Coming gMO 46 Vi畛t Nam
- 47. Policies 47 3
- 48. Policies 48 Nh m畉ng B畛 ban ngnh OEM, AppStore - Viettel v Mobi m畛 ch鱈nh s叩ch ri棚ng h畛 tr畛 gMO - C叩c policies kh叩c ko bao gi畛 n坦i 畛 但y i m h畛i 担ng TA Tu畉n L棚 (Nokia)
- 49. Models 49 4
- 50. Models - Diff. or The Best 50 Diff. The Best Depend on you
- 51. Models A Disruptive Approach CORE COMPETENCIES CLONING INTL BUSINESS MODELS VALUE PROPOSITIONS DISTRIBUTION CONSUMER NEEDS CORE COMPETENCIES ADAPTING INTL BUSINESS MODEL VALUE PROPOSITIONS DISTRIBUTIONCONSUMER NEEDS COMPETITORS APPROACH: STARTING WITH CLONING INTL MODELS BIZS DISRUPTIVE APPROACH: STARTING WITH LOCAL NEEDS + LOCAL INNOVATIONS Target Customers: Local Insights Local Needs Local Tastes Product/UXP Designs: International Models with Local Innovations Vision & Mission: . Infrastructure: Technologies Process Operation 5S Model: Speed Simple Sufficiency Scale Seductive Exp.
- 52. Models gMO Biz Models Studios Publishing Distribution Social Gaming Platform I dont know
- 54. Case Studies
- 55. Q&A 55 6