SWOT analysis - Chinese/English
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This document discusses SWOT analysis, which involves identifying a company's strengths, weaknesses, opportunities, and threats. A SWOT analysis is essential for facing internal and external factors affecting a company's brand, loyalty programs, corporate identity, reputation, and competition in emerging markets. It allows companies to exploit strengths, address weaknesses, seize opportunities, and anticipate threats.
SWOT analysis - Chinese/English
- 1. SWOT analysis Chinese - English ? PhDr. Ladislava Knihová, MBA – www.educationonline.cz
- 2. SWOT分析SWOT analysis 进行SWOT分析carry out a SWOT analysis 至关重要it is essential 确定，识别identify 优势strength 劣势weakness 机会opportunity 威胁threat SWOT analysis
- 3. 面对face 涉及到refer to 考虑到consider 内部因素internal factor 外部因素external factor 品牌brand 忠诚度计划loyalty programme 独特的，唯一的unique SWOT analysis
- 4. 知名品牌recognizable brand 忠诚的纽带bond of loyalty 差异，区别differentiate 无差异化建议undifferentiated offer 在…方面in terms of 附加产物，外延产物augmented product 缺少新产物lack of new products 公司形象corporate identity SWOT analysis
- 5. 公司形象，公司形象corporate image 劣等商品inferior goods 沟通水平低下inferior communication 名誉受损damaged reputation 汽车保养car maintenance 新兴市场developing market 市场缺口gap in the market 巨大的发展潜质huge potential for growth SWOT analysis
- 6. 竞争者，对手competitor 价格战price war 显现，出现emerge 营销战略marketing strategy 董事会board 利用优势exploit strengths 强化优势build on strengths 品牌形象brand image SWOT analysis
- 7. 当前效益current profitability 解决劣势，淡化弱点address weaknesses 抓住新机遇seize new opportunities 预见威胁anticipate the threats 形成严重的威胁pose a serious threat 减小劣势minimize the weaknesses 受到…的威胁be under threat from 消费者关注consumer concern SWOT analysis
- 8. 保护环境preserve environment 新兴的网上购物趋势 emerging trend towards online shopping SWOT analysis
- 9. SWOT analysis Chinese - English ? PhDr. Ladislava Knihová, MBA – www.educationonline.cz