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Adways Session 3. LINE? ??? ? ????

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ADWAYS KOREA
ADWAYS KOREA

Adways ??? ??? ?? ??? ??? 2015 ??? ?? ?? ??.-LINE, Corporate Business Group ????? ????? ?? ??? Kawadai Nobuo

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ߥʩ`ȥ LINE? ??? ? ???? for Japan
About: Nobuo Kawadai Background in: Online Games Marketing Mobile Advertising NHN (Han Game) Free Coins / App promotion planning team Manager
Index ? LINE ? LINE Free Coins CPI ? LINE Free Coins Special Campaign ? LINE@
JAPAN 58 million TAIWAN 17 million THAILAND 33 million SPAIN 18 million INDIA 30 million INDONESIA 30 million MALAYSIA 10 million U.S.A. 25 million MEXICO 18 million COLOMBIA 11 million SOUTH KOREA 16 million SINGAPORE 2 million ??? LINE ??? ?? ??? 1000? ?? ???? ??? ??? ??? ?
??? ?? ??? ??? ??? Direct Stamp Free Coins Video (DLs) Re-Boost Free Coins Video ???? Boost ??? ? LINE ???? ?? ??? LINE@
LINE ???? ?? ?? CPI Cost per Install CPV Cost per View CPR Cost per Ragistration
LINE Free Coins CPI for Android
LINE ???? ??? ??? ??, ?? ?? ?? ?? The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. 50 C 100 ??? ?? ???? ??
LINE ???? ?? ?? (??, ??, ??) Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060) ?? ??? ? ??? ? ??? ?? ????? ??& ??????? ?? ?? ???? 12-19 20-24 25-29 30-34 35-39 40-49 50+ ??? Others ??& ????? ?? ?? ?? ??
Hokkaido Tohoku Kanto Chubu Chugoku Kyushu/Okinawa Kinki Shikoku Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060) ?? ?? ?? ???? ??? ?? LINE ???? ?? ?? (???)
??? ?? ?? ?? ???? ? 90? LINE ????? ???? ???? ??! LINE ???LINE ???? ?? ??? ??(2015??): Google Play Game Gross Rank (JP)
WHY : Free Coins CPI DL ??? & ???? ??? ?? ??? ?? ???
WHY : Free Coins CPI DL ??? & ???? 1? ???? ???: 3?~10? ?: 15? ?: MAX 70?~80? ???? ???? ??? ??? ?? ? ?? ???? ??? LINE ???? ???? ??? ?? ??? ??? ??? ??
WHY : Free Coins CPI ??? ?? DL: 80? ??? CPI ?? ??? ?? ???! ?? ?? ???? ?? ?? ??? ??? ???? ??? ????? 8?10?? ?? ??? ?? ?
WHY : Free Coins CPI ??? ?? ??? ?? ?? ??? ??? ?? ????? ?? ??? ?? ?? ??? ??, ?? ??(?? ?? ?? ?)? ???? ?? ? ?? ??? ?? ??? ?? ??? ?? ??? ???? ??? ?? ??? ??
Special Campaign
CPI Promotion (For All Free Apps) JPY 1.000?? ?? ?? ? ?? CPI 10,000? ?? JPY 1.500?? ?? ?? ? ?? CPI 15,000? ?? JPY 2.000?? ?? ?? ? ?? CPI 20,000? ??
LINE@
??? ????? ??????: LINE ?? ??? ????? ??: LINE@ ?? ?? 5,800? ? ??? LINE ???? ???? LINE ? ??? ????? LINE@
LINE@ ?? ?? ?? 36.8 ??: ?????? ??? ?? (2013? 7? ??/?? ?1,036) ?? LINE ??? ? ? 40%? ??? LINE@? ???? ??? ?? ??? ?????
?? LINE@ ??? ???? ?? ??? ??? ?? ?? ?? ???? ?? ??????. QR??, WEB? ?? ?? ?? ?? ?? ?? ?? ? ?? WEBک` QR`
s3000_ ?? ???? ?? ???? ???????? ?? WEB???? ??? ? ???? Youtube ??? ??? App Store ?? Google Play
?? ??? ???? ?? ?????? ??? ?? ???? ?? ? ????
?? ??? ???? ?? ??? ??? ??? ??? ? ???? LINE@ ???? ???? ??? ??? ??? ??? ?? ???? PR???? ??? ???? ??? ??? ?????.(?? ??? ???? ?? ????) ??, LINE@ ???? ?(??) ?? ??? ??? ? ??? ??? ?????
????? ? ???? ?? ??? ? ? ????. ?? LP? ?? ???? ?? ????? ??? ??? ??? ???? ?????? ??? ?? ? ?? ??? ??? ? ???? ???? ????? ??? ?? ??? ??? ?? ??? ???? ??, ?? ?? ?? ?? ?? ?? ??(??? ??)? ?? ? ??
LINE@? ??? ???? ???? ??? ???? ??? ? ??? ? ???? ?? ??? ????? ??? ??? ??? (??? ??) ??? ??? ?? ??
?? ??? LINE@ ?? ??: Ambition? ???? ?? ?? ??? ?? ?? ?? ??? ?Ambition
?? ??? LINE@ ?? ??: Ambition? ???? ?? ??? ?? ??? ?? ?? LINE ?? ??? ?Ambition
LINE@ ?? ?? ?? ??? 2015? 8? ??? ??! ??? ?? ????? ????? ?? ?? 5,400?/?(?? ??)? 8? ??? ??? ????? 9? ??? ?? ??? ??? ????? ????ID? 2015? 8? ??? ??! ???? ID? LINE ?? ID ?? ? ?? ??? ????? ?? ?? 2,592?(?? ??)? 8? ??? ??? ????? ?? ID? ?? ? ???
2015? 6??? LINE@ ? ?? ????? ??? ?? ? ????? ?? ??????. LINE@ ?? ?? ???? ? ?? ??(??) ??? ?? ?? ?? ???. ??? ??? ????.
Thank You

More Related Content

Adways Session 3. LINE? ??? ? ????

  • 1. ߥʩ`ȥ LINE? ??? ? ???? for Japan
  • 2. About: Nobuo Kawadai Background in: Online Games Marketing Mobile Advertising NHN (Han Game) Free Coins / App promotion planning team Manager
  • 3. Index ? LINE ? LINE Free Coins CPI ? LINE Free Coins Special Campaign ? LINE@
  • 4. JAPAN 58 million TAIWAN 17 million THAILAND 33 million SPAIN 18 million INDIA 30 million INDONESIA 30 million MALAYSIA 10 million U.S.A. 25 million MEXICO 18 million COLOMBIA 11 million SOUTH KOREA 16 million SINGAPORE 2 million ??? LINE ??? ?? ??? 1000? ?? ???? ??? ??? ??? ?
  • 5. ??? ?? ??? ??? ??? Direct Stamp Free Coins Video (DLs) Re-Boost Free Coins Video ???? Boost ??? ? LINE ???? ?? ??? LINE@
  • 6. LINE ???? ?? ?? CPI Cost per Install CPV Cost per View CPR Cost per Ragistration
  • 7. LINE Free Coins CPI for Android
  • 8. LINE ???? ??? ??? ??, ?? ?? ?? ?? The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. 50 C 100 ??? ?? ???? ??
  • 9. LINE ???? ?? ?? (??, ??, ??) Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060) ?? ??? ? ??? ? ??? ?? ????? ??& ??????? ?? ?? ???? 12-19 20-24 25-29 30-34 35-39 40-49 50+ ??? Others ??& ????? ?? ?? ?? ??
  • 10. Hokkaido Tohoku Kanto Chubu Chugoku Kyushu/Okinawa Kinki Shikoku Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, n=2060) ?? ?? ?? ???? ??? ?? LINE ???? ?? ?? (???)
  • 11. ??? ?? ?? ?? ???? ? 90? LINE ????? ???? ???? ??! LINE ???LINE ???? ?? ??? ??(2015??): Google Play Game Gross Rank (JP)
  • 12. WHY : Free Coins CPI DL ??? & ???? ??? ?? ??? ?? ???
  • 13. WHY : Free Coins CPI DL ??? & ???? 1? ???? ???: 3?~10? ?: 15? ?: MAX 70?~80? ???? ???? ??? ??? ?? ? ?? ???? ??? LINE ???? ???? ??? ?? ??? ??? ??? ??
  • 14. WHY : Free Coins CPI ??? ?? DL: 80? ??? CPI ?? ??? ?? ???! ?? ?? ???? ?? ?? ??? ??? ???? ??? ????? 8?10?? ?? ??? ?? ?
  • 15. WHY : Free Coins CPI ??? ?? ??? ?? ?? ??? ??? ?? ????? ?? ??? ?? ?? ??? ??, ?? ??(?? ?? ?? ?)? ???? ?? ? ?? ??? ?? ??? ?? ??? ?? ??? ???? ??? ?? ??? ??
  • 17. CPI Promotion (For All Free Apps) JPY 1.000?? ?? ?? ? ?? CPI 10,000? ?? JPY 1.500?? ?? ?? ? ?? CPI 15,000? ?? JPY 2.000?? ?? ?? ? ?? CPI 20,000? ??
  • 18. LINE@
  • 19. ??? ????? ??????: LINE ?? ??? ????? ??: LINE@ ?? ?? 5,800? ? ??? LINE ???? ???? LINE ? ??? ????? LINE@
  • 20. LINE@ ?? ?? ?? 36.8 ??: ?????? ??? ?? (2013? 7? ??/?? ?1,036) ?? LINE ??? ? ? 40%? ??? LINE@? ???? ??? ?? ??? ?????
  • 21. ?? LINE@ ??? ???? ?? ??? ??? ?? ?? ?? ???? ?? ??????. QR??, WEB? ?? ?? ?? ?? ?? ?? ?? ? ?? WEBک` QR`
  • 22. s3000_ ?? ???? ?? ???? ???????? ?? WEB???? ??? ? ???? Youtube ??? ??? App Store ?? Google Play
  • 23. ?? ??? ???? ?? ?????? ??? ?? ???? ?? ? ????
  • 24. ?? ??? ???? ?? ??? ??? ??? ??? ? ???? LINE@ ???? ???? ??? ??? ??? ??? ?? ???? PR???? ??? ???? ??? ??? ?????.(?? ??? ???? ?? ????) ??, LINE@ ???? ?(??) ?? ??? ??? ? ??? ??? ?????
  • 25. ????? ? ???? ?? ??? ? ? ????. ?? LP? ?? ???? ?? ????? ??? ??? ??? ???? ?????? ??? ?? ? ?? ??? ??? ? ???? ???? ????? ??? ?? ??? ??? ?? ??? ???? ??, ?? ?? ?? ?? ?? ?? ??(??? ??)? ?? ? ??
  • 26. LINE@? ??? ???? ???? ??? ???? ??? ? ??? ? ???? ?? ??? ????? ??? ??? ??? (??? ??) ??? ??? ?? ??
  • 27. ?? ??? LINE@ ?? ??: Ambition? ???? ?? ?? ??? ?? ?? ?? ??? ?Ambition
  • 28. ?? ??? LINE@ ?? ??: Ambition? ???? ?? ??? ?? ??? ?? ?? LINE ?? ??? ?Ambition
  • 29. LINE@ ?? ?? ?? ??? 2015? 8? ??? ??! ??? ?? ????? ????? ?? ?? 5,400?/?(?? ??)? 8? ??? ??? ????? 9? ??? ?? ??? ??? ????? ????ID? 2015? 8? ??? ??! ???? ID? LINE ?? ID ?? ? ?? ??? ????? ?? ?? 2,592?(?? ??)? 8? ??? ??? ????? ?? ID? ?? ? ???
  • 30. 2015? 6??? LINE@ ? ?? ????? ??? ?? ? ????? ?? ??????. LINE@ ?? ?? ???? ? ?? ??(??) ??? ?? ?? ?? ???. ??? ??? ????.

Editor's Notes

  1. һǿϡϥ`ХǥǤꤢʤΥ`˥֥ǥ󥰄ޤϤЭʥީ`ƥֶΤǤ뤳ȡ
  2. `ǰ`ڡLڡڡ kڡΣA˷֤mʥץ`OӋФȤݥȡФLINEFree CoinsärڤƷΤ褦ʥ`
  3. ե`cpiӥפΤߤ롣nǤϥ`ɥפӥפ„ɡե`ϥץӤޤǤ롣nǥ`ץ`ζǤǰhΌgʩ ܤʤΤcprǤ
  4. LINE Free Coins CPI & CPV enable app developers to acquire large numbers of quality users in a short period of time. By installing and trying out the app, or watching a video ad, users are given LINE Coins that can be used to purchase paid stickers and custom themes. Android only!! We have mostly 2 different ad formats: CPI and CPV. There are also CPF but probably not interesting for app developers here tonight.