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New and Improved MCC Services

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The document discusses new API methods for managing accounts within a Google Ad Manager managed customer center (MCC) structure programmatically. It introduces three new ManagedCustomerService methods - mutateLink to add/remove accounts from an MCC, getPendingInvitations to retrieve pending account invitations, and mutateManager to move accounts between MCCs. It provides examples of how these methods can be used to extend and manage account invitations and links throughout the lifecycle within the MCC structure.

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New & Improved MCC Services Managing thousands of accounts the automated way! Google Confidential and Proprietary
Agenda 1. Motivation ¡ð The need for a new service 2. Introducing new API service methods ¡ð What do they do? 3. The lifecycle of a managed account ¡ð Using the new functionality ¡ð Common use-case code samples 4. Mind your budgets ¡ð Possible account level budget implications 5. Q & A Google Confidential and Proprietary
Motivation Google Confidential and Proprietary
Motivation ¡ñ Until now, developers have not been able to manipulate account structures programmatically. ¡ñ The manual intervention required to link, unlink or reorganize accounts within an MCC can prevent the full automation of some business processes. ¡ð For example, onboarding a customer account. Google Confidential and Proprietary
Common use-cases ¡ñ Reorganising accounts according to business needs ¡ñ API / platform efficiency improvements: Maintaining an "inactive accounts" MCC ¡ñ Taking control of (onboarding) an existing client account ¡ñ Day-to-day management of complex MCC structures ¡ñ Relinquishing control of an account no longer managed by a platform Google Confidential and Proprietary
Introducing new API service methods Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC Account 0 Account 1 Account 2 Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation Account 0 Invite extended to Account 1 Account 1 Invite extended to Account 2 Account 2 Invite extended to Account 3 Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 Account 1 Account 2 Rescind invitation to Account 3 Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 Account 1 ¡ñ Accept an invitation (client account accepts invite only action) Account 1 Account 2 Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 ¡ñ Accept an invitation (client account only action) Account 1 Account 2 ¡ñ Reject an invitation (client account rejects invite only action) Account 2 Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 ¡ñ Accept an invitation (client account MCC terminates Account 1 link only action) Account 1 ¡ñ Reject an invitation (client account only action) Account 2 ¡ñ Terminate the link between an MCC and client account Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation Account 0 terminates link ¡ñ Rescind an invitation Account 0 ¡ñ Accept an invitation (client account only action) Account 1 ¡ñ Reject an invitation (client account only action) Account 2 ¡ñ Terminate the link between an MCC and client account Account 3 Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.getPendingInvitations: Retrieves pending invitations. ¡ñ Can be invoked by either the manager (MCC) or the client. ¡ñ Once an invitation has been accepted, declined or rescinded, it will no longer be in a pending state. ¡ñ Pending invitations are available via the ManagedCustomerService. getPendingInvitations method. ¡ñ Accepted links will be available via the ManagedCustomerService.get method. ¡ñ Declined, Rescinded and Terminated links will not be available through the ManagedCustomerService at all. Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateManager: Enables you to move accounts between MCCs within your account structure ¡ñ Move a client account to or from any MCC within your structure ¡ñ Both MCCs (to and from) must be managed by the effective user ¡ñ MCCs cannot currently be moved using this method ¡ñ To move an MCC: Terminate its link to the parent MCC and establish a new link using the mutateLink method. Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateManager: MCC 0 MCC 1 MCC 2 Account 0 Account 1 Account 2 ¡ñ Account 1 is moved from 'MCC 1' to 'MCC 2' ¡ñ This action can only be completed by 'MCC 0' Google Confidential and Proprietary
ManagedCustomerService: Three new methods ManagedCustomerService.mutateManager: MCC 0 MCCs can be nested upto 5 levels deep MCC 1 MCC 2 Account 0 Account 1 Account 2 Google Confidential and Proprietary
The lifecycle of a managed account Google Confidential and Proprietary
Java code sample 1. MCC extends a link invitation to a client account. 2. [Optional] Retrieve the invitation. 3. The client account accepts the invitation. 4. [Optional] The client is moved to another MCC within the structure. 5. The MCC terminates its link to the client account. Google Confidential and Proprietary
Java code sample MCC extends a link invitation to a client account // Get the ManagedCustomerService (for top level MCC). ManagedCustomerServiceInterface managedCustomerService = adWordsServices.get(mccSession, ManagedCustomerServiceInterface.class); // Create a 'pending' link between sub MCC 0 and client account. ManagedCustomerLink inviteLink = new ManagedCustomerLink(); inviteLink.setClientCustomerId(CLIENT_ACCOUNT_CID); inviteLink.setLinkStatus(LinkStatus.PENDING); inviteLink.setManagerCustomerId(SUB_MCC0_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample MCC extends a link invitation to a client account (continued) // Send invitation to client account. LinkOperation inviteLinkOp = new LinkOperation(); inviteLinkOp.setOperand(inviteLink); inviteLinkOp.setOperator(Operator.ADD); managedCustomerService.mutateLink( new LinkOperation[]{inviteLinkOp}); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample MCC extends a link invitation to a client account: MutateLinkResponse <ns2:mutateLinkResponse xmlns="https://adwords.google.com/api/adwords/cm/v201302" xmlns:ns2=" https://adwords.google.com/api/adwords/mcm/v201302"> <ns2:rval> <ns2:links> <ns2:managerCustomerId>SUB_MCC0_CID</ns2:managerCustomerId> <ns2:clientCustomerId>CLIENT_ACCOUNT_CID</ns2:clientCustomerId> <ns2:linkStatus>PENDING</ns2:linkStatus> </ns2:links> </ns2:rval> </ns2:mutateLinkResponse> Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample Retrieve the invitation // Set session customer ID to sub MCC 0. mccSession.setClientCustomerId("SUB_MCC0_CID"); // Retrieve all pending invites. // This can also be performed by the client account. PendingInvitationSelector selector = new PendingInvitationSelector(); PendingInvitation[] invitations = managedCustomerService.getPendingInvitations(selector); Google Confidential and Proprietary
Java code sample Retrieve the invitation: getPendingInvitationsResponse <ns2:getPendingInvitationsResponse xmlns="https://adwords.google. com/api/adwords/cm/v201302" xmlns:ns2="https://adwords.google. com/api/adwords/mcm/v201302"> <ns2:rval> <ns2:manager> <ns2:name>SUB MCC 0</ns2:name> <ns2:login>submcc0@company.com</ns2:login> <ns2:companyName>Google Inc</ns2:companyName> <ns2:customerId>SUB_MCC_0_CID</ns2:customerId> <ns2:canManageClients>true</ns2:canManageClients> <ns2:testAccount>false</ns2:testAccount> </ns2:manager> .... Google Confidential and Proprietary
Java code sample Retrieve the invitation: getPendingInvitationsResponse (continued) .... <ns2:client> <ns2:name>Client Account</ns2:name> <ns2:login>clientaccount@company.com</ns2:login> <ns2:companyName>Google Inc</ns2:companyName> <ns2:customerId>CLIENT_ACCOUNT_CID</ns2:customerId> <ns2:canManageClients>false</ns2:canManageClients> <ns2:testAccount>false</ns2:testAccount> </ns2:client> <ns2:creationDate>20130313 113459 Europe/London</ns2:creationDate> <ns2:expirationDate>20130412 123459 Europe/London</ns2:expirationDate> </ns2:rval> </ns2:getPendingInvitationsResponse> Google Confidential and Proprietary
Java code sample The client account accepts the invitation // Get the ManagedCustomerService (for client account). managedCustomerService = adWordsServices.get(clientAccountSession, ManagedCustomerServiceInterface.class); // Create an 'active' link between sub MCC 0 and client account. ManagedCustomerLink activeLink = new ManagedCustomerLink(); activeLink.setClientCustomerId(CLIENT_ACCOUNT_CID); // Set LinkStatus.REFUSED to decline the invite. activeLink.setLinkStatus(LinkStatus.ACTIVE); activeLink.setManagerCustomerId(SUB_MCC0_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample The client account accepts the invitation (continued) // Accept the invitation. LinkOperation acceptInviteLinkOp = new LinkOperation(); acceptInviteLinkOp.setOperand(activeLink); acceptInviteLinkOp.setOperator(Operator.SET); managedCustomerService.mutateLink( new LinkOperation[]{acceptInviteLinkOp}); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample The client is moved to sub MCC 1 // The top MCC is the only MCC in this structure that manages // both sub MCCs. mccSession.setClientCustomerId("TOP_MCC_CID"); managedCustomerService = adWordsServices.get(mccSession, ManagedCustomerServiceInterface.class); // The MoveAccountLink. ManagedCustomerLink moveAccountLink = new ManagedCustomerLink(); CLIENT_ACCOUNT_CID); moveAccountLink.setClientCustomerId( moveAccountLink.setLinkStatus(LinkStatus.ACTIVE); moveAccountLink.setManagerCustomerId(SUB_MCC1_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample The client is moved to sub MCC 1 (continued) MoveOperation moveAccountOp = new MoveOperation(); moveAccountOp.setOldManagerCustomerId(SUB_MCC0_CID); moveAccountOp.setOperator(Operator.SET); moveAccountOp.setOperand(moveAccountLink); managedCustomerService.mutateManager( new MoveOperation[]{moveAccountOp}); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample The client is moved to sub MCC 1: mutateManagerResponse <ns2:mutateManagerResponse xmlns="https://adwords.google. com/api/adwords/cm/v201302" xmlns:ns2="https://adwords.google. com/api/adwords/mcm/v201302"> <ns2:rval> <ns2:links> <ns2:managerCustomerId>SUB_MCC1_CID</ns2:managerCustomerId> <ns2:clientCustomerId>CLIENT_ACCOUNT_CID</ns2:clientCustomerId> <ns2:linkStatus>ACTIVE</ns2:linkStatus> </ns2:links> </ns2:rval> </ns2:mutateManagerResponse> Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Java code sample The MCC terminates its link to the client account // Link can be terminated by either the client or the manager. ManagedCustomerLink linkToTerminate = new ManagedCustomerLink(); CLIENT_ACCOUNT_CID); linkToTerminate.setClientCustomerId( linkToTerminate.setLinkStatus(LinkStatus.INACTIVE); linkToTerminate.setManagerCustomerId(SUB_MCC1_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
Mind your budgets Google Confidential and Proprietary
Account Level Budgets 'Managed Defined Order' (MDO) users beware: Breaking the link between an account and the MDO on which its account budget relies, will end the budget MCC 0 MCC 1 MCC 2 MDO MDO - Budget Budget linked link broken to MDO Account 1 Budget BudgetBudget Active Ended Google Confidential and Proprietary
Q&A

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New and Improved MCC Services

  • 1. New & Improved MCC Services Managing thousands of accounts the automated way! Google Confidential and Proprietary
  • 2. Agenda 1. Motivation ¡ð The need for a new service 2. Introducing new API service methods ¡ð What do they do? 3. The lifecycle of a managed account ¡ð Using the new functionality ¡ð Common use-case code samples 4. Mind your budgets ¡ð Possible account level budget implications 5. Q & A Google Confidential and Proprietary
  • 4. Motivation ¡ñ Until now, developers have not been able to manipulate account structures programmatically. ¡ñ The manual intervention required to link, unlink or reorganize accounts within an MCC can prevent the full automation of some business processes. ¡ð For example, onboarding a customer account. Google Confidential and Proprietary
  • 5. Common use-cases ¡ñ Reorganising accounts according to business needs ¡ñ API / platform efficiency improvements: Maintaining an "inactive accounts" MCC ¡ñ Taking control of (onboarding) an existing client account ¡ñ Day-to-day management of complex MCC structures ¡ñ Relinquishing control of an account no longer managed by a platform Google Confidential and Proprietary
  • 6. Introducing new API service methods Google Confidential and Proprietary
  • 7. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC Account 0 Account 1 Account 2 Account 3 Google Confidential and Proprietary
  • 8. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation Account 0 Invite extended to Account 1 Account 1 Invite extended to Account 2 Account 2 Invite extended to Account 3 Account 3 Google Confidential and Proprietary
  • 9. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 Account 1 Account 2 Rescind invitation to Account 3 Account 3 Google Confidential and Proprietary
  • 10. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 Account 1 ¡ñ Accept an invitation (client account accepts invite only action) Account 1 Account 2 Account 3 Google Confidential and Proprietary
  • 11. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 ¡ñ Accept an invitation (client account only action) Account 1 Account 2 ¡ñ Reject an invitation (client account rejects invite only action) Account 2 Account 3 Google Confidential and Proprietary
  • 12. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation ¡ñ Rescind an invitation Account 0 ¡ñ Accept an invitation (client account MCC terminates Account 1 link only action) Account 1 ¡ñ Reject an invitation (client account only action) Account 2 ¡ñ Terminate the link between an MCC and client account Account 3 Google Confidential and Proprietary
  • 13. ManagedCustomerService: Three new methods ManagedCustomerService.mutateLink: Performs various actions required to add or remove accounts to / from an MCC MutateLink actions: MCC ¡ñ Extend an invitation Account 0 terminates link ¡ñ Rescind an invitation Account 0 ¡ñ Accept an invitation (client account only action) Account 1 ¡ñ Reject an invitation (client account only action) Account 2 ¡ñ Terminate the link between an MCC and client account Account 3 Google Confidential and Proprietary
  • 14. ManagedCustomerService: Three new methods ManagedCustomerService.getPendingInvitations: Retrieves pending invitations. ¡ñ Can be invoked by either the manager (MCC) or the client. ¡ñ Once an invitation has been accepted, declined or rescinded, it will no longer be in a pending state. ¡ñ Pending invitations are available via the ManagedCustomerService. getPendingInvitations method. ¡ñ Accepted links will be available via the ManagedCustomerService.get method. ¡ñ Declined, Rescinded and Terminated links will not be available through the ManagedCustomerService at all. Google Confidential and Proprietary
  • 15. ManagedCustomerService: Three new methods ManagedCustomerService.mutateManager: Enables you to move accounts between MCCs within your account structure ¡ñ Move a client account to or from any MCC within your structure ¡ñ Both MCCs (to and from) must be managed by the effective user ¡ñ MCCs cannot currently be moved using this method ¡ñ To move an MCC: Terminate its link to the parent MCC and establish a new link using the mutateLink method. Google Confidential and Proprietary
  • 16. ManagedCustomerService: Three new methods ManagedCustomerService.mutateManager: MCC 0 MCC 1 MCC 2 Account 0 Account 1 Account 2 ¡ñ Account 1 is moved from 'MCC 1' to 'MCC 2' ¡ñ This action can only be completed by 'MCC 0' Google Confidential and Proprietary
  • 17. ManagedCustomerService: Three new methods ManagedCustomerService.mutateManager: MCC 0 MCCs can be nested upto 5 levels deep MCC 1 MCC 2 Account 0 Account 1 Account 2 Google Confidential and Proprietary
  • 18. The lifecycle of a managed account Google Confidential and Proprietary
  • 19. Java code sample 1. MCC extends a link invitation to a client account. 2. [Optional] Retrieve the invitation. 3. The client account accepts the invitation. 4. [Optional] The client is moved to another MCC within the structure. 5. The MCC terminates its link to the client account. Google Confidential and Proprietary
  • 20. Java code sample MCC extends a link invitation to a client account // Get the ManagedCustomerService (for top level MCC). ManagedCustomerServiceInterface managedCustomerService = adWordsServices.get(mccSession, ManagedCustomerServiceInterface.class); // Create a 'pending' link between sub MCC 0 and client account. ManagedCustomerLink inviteLink = new ManagedCustomerLink(); inviteLink.setClientCustomerId(CLIENT_ACCOUNT_CID); inviteLink.setLinkStatus(LinkStatus.PENDING); inviteLink.setManagerCustomerId(SUB_MCC0_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 21. Java code sample MCC extends a link invitation to a client account (continued) // Send invitation to client account. LinkOperation inviteLinkOp = new LinkOperation(); inviteLinkOp.setOperand(inviteLink); inviteLinkOp.setOperator(Operator.ADD); managedCustomerService.mutateLink( new LinkOperation[]{inviteLinkOp}); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 22. Java code sample MCC extends a link invitation to a client account: MutateLinkResponse <ns2:mutateLinkResponse xmlns="https://adwords.google.com/api/adwords/cm/v201302" xmlns:ns2=" https://adwords.google.com/api/adwords/mcm/v201302"> <ns2:rval> <ns2:links> <ns2:managerCustomerId>SUB_MCC0_CID</ns2:managerCustomerId> <ns2:clientCustomerId>CLIENT_ACCOUNT_CID</ns2:clientCustomerId> <ns2:linkStatus>PENDING</ns2:linkStatus> </ns2:links> </ns2:rval> </ns2:mutateLinkResponse> Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 23. Java code sample Retrieve the invitation // Set session customer ID to sub MCC 0. mccSession.setClientCustomerId("SUB_MCC0_CID"); // Retrieve all pending invites. // This can also be performed by the client account. PendingInvitationSelector selector = new PendingInvitationSelector(); PendingInvitation[] invitations = managedCustomerService.getPendingInvitations(selector); Google Confidential and Proprietary
  • 24. Java code sample Retrieve the invitation: getPendingInvitationsResponse <ns2:getPendingInvitationsResponse xmlns="https://adwords.google. com/api/adwords/cm/v201302" xmlns:ns2="https://adwords.google. com/api/adwords/mcm/v201302"> <ns2:rval> <ns2:manager> <ns2:name>SUB MCC 0</ns2:name> <ns2:login>submcc0@company.com</ns2:login> <ns2:companyName>Google Inc</ns2:companyName> <ns2:customerId>SUB_MCC_0_CID</ns2:customerId> <ns2:canManageClients>true</ns2:canManageClients> <ns2:testAccount>false</ns2:testAccount> </ns2:manager> .... Google Confidential and Proprietary
  • 25. Java code sample Retrieve the invitation: getPendingInvitationsResponse (continued) .... <ns2:client> <ns2:name>Client Account</ns2:name> <ns2:login>clientaccount@company.com</ns2:login> <ns2:companyName>Google Inc</ns2:companyName> <ns2:customerId>CLIENT_ACCOUNT_CID</ns2:customerId> <ns2:canManageClients>false</ns2:canManageClients> <ns2:testAccount>false</ns2:testAccount> </ns2:client> <ns2:creationDate>20130313 113459 Europe/London</ns2:creationDate> <ns2:expirationDate>20130412 123459 Europe/London</ns2:expirationDate> </ns2:rval> </ns2:getPendingInvitationsResponse> Google Confidential and Proprietary
  • 26. Java code sample The client account accepts the invitation // Get the ManagedCustomerService (for client account). managedCustomerService = adWordsServices.get(clientAccountSession, ManagedCustomerServiceInterface.class); // Create an 'active' link between sub MCC 0 and client account. ManagedCustomerLink activeLink = new ManagedCustomerLink(); activeLink.setClientCustomerId(CLIENT_ACCOUNT_CID); // Set LinkStatus.REFUSED to decline the invite. activeLink.setLinkStatus(LinkStatus.ACTIVE); activeLink.setManagerCustomerId(SUB_MCC0_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 27. Java code sample The client account accepts the invitation (continued) // Accept the invitation. LinkOperation acceptInviteLinkOp = new LinkOperation(); acceptInviteLinkOp.setOperand(activeLink); acceptInviteLinkOp.setOperator(Operator.SET); managedCustomerService.mutateLink( new LinkOperation[]{acceptInviteLinkOp}); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 28. Java code sample The client is moved to sub MCC 1 // The top MCC is the only MCC in this structure that manages // both sub MCCs. mccSession.setClientCustomerId("TOP_MCC_CID"); managedCustomerService = adWordsServices.get(mccSession, ManagedCustomerServiceInterface.class); // The MoveAccountLink. ManagedCustomerLink moveAccountLink = new ManagedCustomerLink(); CLIENT_ACCOUNT_CID); moveAccountLink.setClientCustomerId( moveAccountLink.setLinkStatus(LinkStatus.ACTIVE); moveAccountLink.setManagerCustomerId(SUB_MCC1_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 29. Java code sample The client is moved to sub MCC 1 (continued) MoveOperation moveAccountOp = new MoveOperation(); moveAccountOp.setOldManagerCustomerId(SUB_MCC0_CID); moveAccountOp.setOperator(Operator.SET); moveAccountOp.setOperand(moveAccountLink); managedCustomerService.mutateManager( new MoveOperation[]{moveAccountOp}); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 30. Java code sample The client is moved to sub MCC 1: mutateManagerResponse <ns2:mutateManagerResponse xmlns="https://adwords.google. com/api/adwords/cm/v201302" xmlns:ns2="https://adwords.google. com/api/adwords/mcm/v201302"> <ns2:rval> <ns2:links> <ns2:managerCustomerId>SUB_MCC1_CID</ns2:managerCustomerId> <ns2:clientCustomerId>CLIENT_ACCOUNT_CID</ns2:clientCustomerId> <ns2:linkStatus>ACTIVE</ns2:linkStatus> </ns2:links> </ns2:rval> </ns2:mutateManagerResponse> Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 31. Java code sample The MCC terminates its link to the client account // Link can be terminated by either the client or the manager. ManagedCustomerLink linkToTerminate = new ManagedCustomerLink(); CLIENT_ACCOUNT_CID); linkToTerminate.setClientCustomerId( linkToTerminate.setLinkStatus(LinkStatus.INACTIVE); linkToTerminate.setManagerCustomerId(SUB_MCC1_CID); Top MCC sub MCC 0 sub MCC 1 Client Account Google Confidential and Proprietary
  • 32. Mind your budgets Google Confidential and Proprietary
  • 33. Account Level Budgets 'Managed Defined Order' (MDO) users beware: Breaking the link between an account and the MDO on which its account budget relies, will end the budget MCC 0 MCC 1 MCC 2 MDO MDO - Budget Budget linked link broken to MDO Account 1 Budget BudgetBudget Active Ended Google Confidential and Proprietary
  • 34. Q&A