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A STRUCTURED FINANCE PLATFORM
PROVIDING
VISIBILITY &
ANALYSIS
ANALYTICS
FOR SMARTER INVESTMENT DECISIONS
Samuel Belu-John, CEO & Founder	
 ?
Anne Clark, Co-Founder
www.seinanalytics.com
PROBLEM
COMPLICATED PROCESS	
 ?
Participating in the market is a difficult, expensive task without the right tools. ?
The process is complex and often investors rely on:
SOLUTION
SEIN ANSWERS CUSTOMER NEEDS
“ …bring data and analytics together in a
meaningful way to drive effective and
controlled investment decisions…	
 ?
– Douglas Long, EVP Business Strategy, Principia Partners
“
COMPETITION
Sein offers a complete set of tools and features
Price
Only CMBS
Needs Intex
Data Integration
Full Asset Coverage
Loan Level Data
Model Validation
Deal Library
Open Architecture
Parallel Processing
Data Portability
$300K $500K $500K $1MM $800K $650K
HOW IT WORKS
Sein aggregates data from leading trustees providing direct access to loan-level
and deal level information
USER INTERFACE
o Users can structure deals, run waterfall scenarios and save and export analysis
o The seeded library has 1,500 mortgage deals with a bond balance of $320 Billion
MARKET SEGMENTS
SEIN is a common securitization solution for the entire ecosystem
BUSINESS MODEL
GO-TO MARKET	
 ?
o Monetize $2.5MM in equity for a customer based on a $6.5MM securitized transaction
o Expand monetizing program by leveraging existing broker dealer relationships
o In discussions to use our big data cloud infrastructure to help a hedge fund with
$400M in assets under management (AUM)
4 YEAR PLAN
2015-2016	
 ?
o Onboard paying customers
o Expand collapsing deal program to
accelerate development and expand team
2017-2018	
 ?
o Revenue of $60MM with around 200 customers
o Be considered the “standard” in the industry
o Merge with larger financial software vendor
$95 Million
$80 Million
$75 Million
$60 Million
$45 Million
$30 Million
$15 Million
$1 Million
$0
2015 2016 2017 2018
Revenues
Gross Income
Profit
3–5 customers
8–15 customers
21–158 customers
158–229 customers
ACCOMPLISHMENTS
PRESS
o Jan 2012: Sein wins Grand Prize and $100K at Google sponsored competition
o Jan 2012: Profiled on TechCrunch and the San Francisco Chronicle
o Jun 2012: Presented at Innotribe Belfast as a Semi-Finalist
o Dec 2014: Conducted beta testing the end of 2014 with several hedge funds
including BlackRock
o Jan 2015: Raised $100K+ in initial funding
o Jun 2015: Preparing for beta test with a hedge fund with $4.5B in AUM
MANAGEMENT TEAM
Samuel Belu-John, CEO & Founder	
 ?
15 years experience as an ABS Portfolio Manger for hedge funds including NewStar
Financial, Jefferson National Financial and positions at Barclay’s, Credit Suisse and
Moody’s.	
 ?
Anne Clark, Co-Founder & Head of Product Development	
 ?
Expert in designing user experiences and applications for a diverse group of clients in
the finance and technology industries including Fidelity, Bank of America Merrill Lynch,
Goldman Sachs, Sony and Microsoft.	
 ?
David Smilow, Advisor	
 ?
Former VP at Goldman Sachs, Founder of E*Trade Bank ?
and Jefferson National Insurance. 	
 ?
Maurice Kherlakian, Zend Technologies Developer	
 ?
Experienced developer with Zend, the leading PHP 	
 ?
framework used by banks like BNP Paribas.

More Related Content

Sein Analytics Presentation

  • 1. A STRUCTURED FINANCE PLATFORM PROVIDING VISIBILITY & ANALYSIS ANALYTICS FOR SMARTER INVESTMENT DECISIONS Samuel Belu-John, CEO & Founder ? Anne Clark, Co-Founder www.seinanalytics.com
  • 2. PROBLEM COMPLICATED PROCESS ? Participating in the market is a difficult, expensive task without the right tools. ? The process is complex and often investors rely on:
  • 3. SOLUTION SEIN ANSWERS CUSTOMER NEEDS “ …bring data and analytics together in a meaningful way to drive effective and controlled investment decisions… ? – Douglas Long, EVP Business Strategy, Principia Partners “
  • 4. COMPETITION Sein offers a complete set of tools and features Price Only CMBS Needs Intex Data Integration Full Asset Coverage Loan Level Data Model Validation Deal Library Open Architecture Parallel Processing Data Portability $300K $500K $500K $1MM $800K $650K
  • 5. HOW IT WORKS Sein aggregates data from leading trustees providing direct access to loan-level and deal level information
  • 6. USER INTERFACE o Users can structure deals, run waterfall scenarios and save and export analysis o The seeded library has 1,500 mortgage deals with a bond balance of $320 Billion
  • 7. MARKET SEGMENTS SEIN is a common securitization solution for the entire ecosystem
  • 8. BUSINESS MODEL GO-TO MARKET ? o Monetize $2.5MM in equity for a customer based on a $6.5MM securitized transaction o Expand monetizing program by leveraging existing broker dealer relationships o In discussions to use our big data cloud infrastructure to help a hedge fund with $400M in assets under management (AUM)
  • 9. 4 YEAR PLAN 2015-2016 ? o Onboard paying customers o Expand collapsing deal program to accelerate development and expand team 2017-2018 ? o Revenue of $60MM with around 200 customers o Be considered the “standard” in the industry o Merge with larger financial software vendor $95 Million $80 Million $75 Million $60 Million $45 Million $30 Million $15 Million $1 Million $0 2015 2016 2017 2018 Revenues Gross Income Profit 3–5 customers 8–15 customers 21–158 customers 158–229 customers
  • 10. ACCOMPLISHMENTS PRESS o Jan 2012: Sein wins Grand Prize and $100K at Google sponsored competition o Jan 2012: Profiled on TechCrunch and the San Francisco Chronicle o Jun 2012: Presented at Innotribe Belfast as a Semi-Finalist o Dec 2014: Conducted beta testing the end of 2014 with several hedge funds including BlackRock o Jan 2015: Raised $100K+ in initial funding o Jun 2015: Preparing for beta test with a hedge fund with $4.5B in AUM
  • 11. MANAGEMENT TEAM Samuel Belu-John, CEO & Founder ? 15 years experience as an ABS Portfolio Manger for hedge funds including NewStar Financial, Jefferson National Financial and positions at Barclay’s, Credit Suisse and Moody’s. ? Anne Clark, Co-Founder & Head of Product Development ? Expert in designing user experiences and applications for a diverse group of clients in the finance and technology industries including Fidelity, Bank of America Merrill Lynch, Goldman Sachs, Sony and Microsoft. ? David Smilow, Advisor ? Former VP at Goldman Sachs, Founder of E*Trade Bank ? and Jefferson National Insurance. ? Maurice Kherlakian, Zend Technologies Developer ? Experienced developer with Zend, the leading PHP ? framework used by banks like BNP Paribas.