Nurmi - Peloton Smart Retro Testing Phase Pitch
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Nurmi creates clothes and accessories where the nordic tradition of minimalism and long-lasting design goes hand in hand with true sustainability. The straightforward yet functional design of Nurmi garments form the cornerstones of a wardrobe. The key factors for Nurmi are sustainability and openness. All products are ecological and ethical throughout the whole life cycle and the whole production process is transparent: http://www.nurmiclothing.com/about This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/
Nurmi - Peloton Smart Retro Testing Phase Pitch
- 2. Nurmi is a transparent clothing company founded 2010 in Lahti, Finland. Nurmi creates clothes and accessories where the nordic tradition of minimalism and long-lasting design goes hand in hand with true sustainability. Market areas: Finland, Germany, Belgium, France, UK, US
- 3. ASSUMPTION: SUSTAINABLE CLOTHING & LABEL NURMI IS BORING & UNAPPEALING
- 4. ”YOU HAVEN’T TOLD ME ANYTHING I HAVEN’T HEARD BEFORE” - A mentor
- 5. ”SUSTAINABLE CLOTHES? WHY NOT BUT FIRST COMES DESIGN & PRICE” Clothing store TjallaMalla in Stokholm
- 6. HOW TO CONVINCE THESE PEOPLE THAT NURMI IS SUPERB?
- 7. WE NEED THE EARLY ADAPBTERS TO HELP US IN FINDING THE ESSENSE OF NURMI PRODUCTS & SPREAD THE WORD.
- 9. TEST: WHAT IS THE MOST VALUABLE THING IN OUR JEANS?
- 10. VEGAN LOCALHIGH-QUALITY TRANSPARENT THE LABEL CREATE AN AD CONCENTRATED ON... WHICH APPEALS THE MOST?
- 11. TEST GROUP: EARLY ADAPTERS CURRENT CUSTOMERS & ACTIVE FOLLOWERS ON SOCIAL MEDIA (ONLINE & FACE-TO-FACE)
- 12. WITH THE EARLY ADAPTERS WE CAN CREATE... ...AND BUILD A SUCCESSFUL INTERNATIONAL CLOTHING BRAND SUCH AS PATAGONIA OR NUDIE JEANS The World of Nurmi