Unmarketing And The Webful Brand
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This document discusses unmarketing and how brands can embrace a webful approach. It talks about why unmarketing is important and how brands can reach edglings. The document also covers the impacts of unmarketing on brands and what it means to be webful.
Unmarketing And The Webful Brand
- 1. Unmarketing And The Webful Brand Stowe Boyd
- 2. About Me
- 6. Webfulness
- 7. Unmarketing And The Webful Brand Stowe Boyd
Editor's Notes
- #2: I almost feel like I am speaking here under false pretenses. I was asked to think about marketing and brands in the wonderful world of social media, but I confess that I might be the totally wrong person for the job. And after I speak, you may think so too.