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09  Media ControlWhat we didnt talk about last week
Class BusinessAnnouncementsHenry Jenkins (Friday, September 30, 12:30PM-1:45PM in RTV 245)John Stewart (Friday, September 30)#IUT205Assignment 1: 10/13Exam 2: 11/10
Assignment 1
Last time on T205
Exam
Convergence Across Media
General Employment Trends
Prosumer Revolution
The Big QuestionWho has programmed the computer code that governs these automatic routines?
Who is Controlling your Brain?
Potters HypothesisOwnership patterns show a strong movement toward concentration and away from localism.
MineBut also towards individualism
Media Control
Two Competing Values
Cross-Ownership & Control
Issues of Concern
Power
Concentration of Power
Controls Information
The instrument (the telescreen, it was called) could be dimmed, but there was no way of shutting it off completely.
April and May, 1986
Two Competing Values
Localism - Power among as many people as possibleEfficiency - Concentration of power
Statevs federal
Lots of different choicesOr A few cheap dependable choices
LocalismPower among as many people as possible
Populist
Closer to the hands of the people
Power of the individual
Media starts at the local level
Who decides who gets access to a limited spectrum?
Radio - Geographic regions and limited power
Public Interest
Limited Ownership
The sevens7 AM7 FM7 TV
The Twelves12 AM12 FM12 TV
09 mediacontrol
Telecommunications Act -1996
Deregulation
Complex Systems
Undiscovered Country
Why?
Political and Business Climate
Efficiency
Concentration of powerConcentrationConsolidationCentralization
GoalGain MoneyGain Resources
Media Consolidation
Bigger companies mean less voices
Trend to greater concentration
The Big Six
BertlesmanBMGSony  BMGRTL Group (TV)Gruner + Jahr (Magazines)Random House
The Big Five
DisneyABCDisney ChannelDisney Television Toon DisneyTouchstone TelevisionA&E (37.5% with Hearst and GE)Lifetime Network (50%)ESPN (80% with Hearst)ESPN2 (80% with Hearst)ESPN Classic (80% with Hearst)ESPN West (80% with Hearst)ESPNews (80% with Hearst)Buena Vista TelevisionBiography Channel (with GE and Hearst)History Channel (37.5% with Hearst and GE)Classic Sports NetworkE! (35%)
General ElectricNBCA & E (with Disney and Hearst)American Movie Classics (25%)Biography Channel (with Disney and Hearst)Bravo (50%)Bravo InternationalCNBCCourt TV (with Time Warner)Fox Sports NetHistory Channel (with Disney and Hearst)Independent Film ChannelMSG NetworkMSNBC (50%)National Geographic WorldwideNews SportPrimePrism (with Rainbow, a subsidiary of Cablevision, and Liberty Media, a subsidiary of TCI)Romance ClassicsSports Channel Cincinnati, Chicago, Florida, New England, Pacific, Ohio, Philadelphia
News CorpFoxFox Family Channel (50%)Fox News Channelfx (50% with TCI's Liberty Media)fxM (50% with TCI's Liberty Media)Fox Sports Net (25% with TCI, GE and Cablevision)The National Geographic Channel (50%)FIT TV PartnershipRegional networks, including TV Guide Channel and Fox Sports New York
Time WarnerTurner BroadcastingWBHBO (75%)CinemaxHBO Direct BroadcastCourt TV (33% with GE)TBS SuperstationTurner Classic MoviesTNTCartoon NetworkComedy Central (37.5% with Viacom)Sega ChannelOVATION (50%)Women's Information Television (WIN) (partial)TVKO (75%)4 regional all-news channelsCNNCNN/SI (with油Sports Illustrated)CNNfn(financial network)CNNRadioHeadline NewsSportsouthCNN InternationalCNN Airport Network
ViacommCBS UPNNickelodeonMTVM2: Music TelevisionVH1ShowtimeNick at Nite'sTVLandParamount Networks Comedy Central (50% with Time Warner)TNN: The Nashville NetworkMovie ChannelFLIXAll News Channel (50%)Sundance Channel (45%)Midwest Sports ChannelCBS Telenoticias (30%)Home Team Sports (66% with News Corporation)
Can Con
Advantages& Disadvantages
Cross-Ownership & Control
Types of Concentration
Horizontal Merger
Vertical Merger
Conglomerate Merger
MegaMerger
International Perspective
Concentration of Advertising Agencies
Concentration of Advertisers
PepsiCoPepsiCo Americas FoodsPepsiCo Americas BeveragesRestaurants (Yum! Brands)
Issues of Concern
Deregulation
Change in Content
Harmful content?
Lack of Access
Internet
Zombie Shark II- What do you mean you give it away for free?
7 billion producers and distributors
The individual producer owner and distributor
Rule 1The network gravitates toward free
Or is this just another sale?
09 mediacontrol
Who controls the past controls the future; who controls the present controls the past.
Who do you let control your media?
Media Control
Two CompetingValuesand a third
Cross-Ownership & Control
Issues of Concern
Next  Effects!14

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09 mediacontrol

Editor's Notes

  • #10: http://www.cracked.com/blog/wp-content/uploads/2009/02/mindcontrol3.jpg