09 personas task analysis
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This document discusses user research methods and techniques for defining product requirements, including personas, scenarios, use cases, hierarchical task analysis, and requirements definition. It explains that personas are composite profiles of typical users based on research, scenarios are stories of how personas interact with a product, use cases describe how personas accomplish tasks, and hierarchical task analysis breaks tasks down into sub-tasks. The goal of these techniques is to design products that meet the specific needs of users based on research.
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09 personas task analysis
- 3. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
- 4. PERSONA A composite profile of a typical user representative of a user (stakeholder) group.
- 5. PERSONA Undergraduate CGT student Name: Age: From: Interests: Typical day: Computer/Internet use: Relevant goals: Relevant behaviors:
- 6. WHY PERSONAS? Design for SPECIFIC individuals with SPECIFIC needs. REMEMBER! Personas are based on research!
- 7. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
- 8. SCENARIO A specific story describing how a persona would interact with the product over the course of a day.
- 9. SCENARIO
- 10. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
- 11. USE CASE Step-by-step description of how a persona would accomplish a typical task, including system responses.
- 12. USE CASE: DOWNLOAD COURSE SYLLABUS Brenda types in URL System displays login page Brenda enters user name & password System displays list of courses Brenda clicks course link System displays course home page Brenda searches for syllabus, clicks syllabus System asks: Open or Save? Brenda clicks Save System asks Where? Brenda selects destination folder; clicks OK System initiates download
- 13. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
- 14. HIERARCHICAL TASK ANALYSIS Break-down of a typical task into the smallest sub-tasks.
- 16. REQUIREMENTS DEFINITION List of information, features, capabilities personas require to accomplish their goals.
- 17. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
- 18. ANNOUNCEMENTS 1. Personas, Scenarios Assignment