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2013?Prince?George’s?County?Emergency?Preparedness?Conference?
Creating?Resilient?Communities

Social?Media?&?Emergency?Management

Steve?Peterson,?President
Montgomery?County?CERT
president@montgomerycert.org
www.facebook.com/montcocert
@montcocert

September?28,?2013
Prince George’s County Emergency Preparedness Conference - Sept 28, 2013
March?2013?Winter?Storm
? Montgomery?County?CERT?volunteers?provided?social?media?
monitoring?support?within?the?EOC
– Assigned?three?8‐hour?shifts?(with?overlap)?
– Maintained?a?non‐disruptive?EOC?physical?presence
– Provided?SM?updates?to?EOC?manager
– Followed?trending?topics
– 9?hours?monitoring?from?own?SM?accounts
Valuable?Situational?Topics
?
?
?
?
?
?
?
?

Road?conditions?
Weather?conditions?
Other?EOC?activations
Photos?of?accidents
Power?company?contact?information
Power?outage?maps?
Hash?tags?to?track
Agencies?to?follow/like
Most?valuable?contributions?came?in?the?morning?during?the?heaviest?of?snow
Valuable?Social?Media?Contributors
?

Maryland?Emergency?Management?Agency

?

Weather?Channel

?

Montgomery?County?Fire?and?Rescue

?

Baltimore?County?Police?&?Fire

?

NBC?29?News

?

Virginia?Department?of?Transportation

?

Maryland?State?Highway?Administration
How?It?Worked

2

provided??verified?
info?for
Posts

ReTweet
ReTweet

Tweets

Posts

Tweets

Authoritative?
Tweet

3

ReTweet
ReTweet

ReTweet

4

1
GENERAL?PUBLIC
COMMUNICATIONS

AGENCY
COMMUNICATIONS

GENERAL?PUBLIC
COMMUNICATIONS
Lessons?Learned
? Pre‐established?understanding
? Non‐disruptive?EOC?physical?presence
? Disciplined?in?providing?updates?to?EOC?manager
? Overlap?in?shift?times
? Same?computer?for?each?shift
? Remained?flexible?in?changing?weather?conditions?(shift?cut)
Challenges
? Searching?for?certainty?through?the?noise
– Example:?DuPont?Circle?snow?ball?fight

? Verification?of?information
? Resource?allocation?
– Necessary?to?verify?information?before?action?taken?or?dissemination
Moving?Forward
? Continue?pursuing?social?media?monitoring?in?future?
emergencies
? Formalize?training
–
–
–
–
–
–
–

Reporting?protocols
EOC?etiquette
Social?media?monitoring?understandings
Searching?trending?topics?and?keywords
Following/Liking?involved?agencies
Identifying?valuable?contributors
How?to?verify?information
Thank?You

Steve?Peterson,?President
Montgomery?County?CERT
president@montgomerycert.org
www.facebook.com/montcocert
@montcocert

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Prince George’s County Emergency Preparedness Conference - Sept 28, 2013