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Текст интервьюеров

                                                                         Добрый день!
                                                                          Вы курите?

                      Да                                                                                                          Нет

Вам уже исполнилось 18 лет?           Нет
                                                       Согласно условиям исследования, в нем могут
                                                       участвовать только курильщики старше 18 лет                             Извините, всего доброго
                                                       Всего доброго
                      да


            Вас приветствует
             торговая марка                                                                                    Chesterfield, Winston,
               Davidoff ID                                Какую марку сигарет                                  Camel, Kent, Marlboro,
                                                           Вы обычно курите?                                   Parliament, Sobranie,
                                                                                                                   + остальные
                                                                                                                 премиальные и
                                                                                                               выше-премиум марки
                                                                                                                                            Для Хореки
                                                                                                                      Согласны ли вы
           Davidoff и другие                                                                                         принять участие в
          марки компании ITU                                                                                          маркетинговом
                                                                                                                      исследовании?


            Спасибо за Ваш          Все начинается с ИДЕИ. Сегодня мы представляем волнующую новость – сигареты
          выбор. Оставайтесь с      Davidoff iD, созданные вдохновлять на настоящее искусство и дарить невероятные                                       Нет
                Davidoff               впечатления с каждой пачкой. Davidoff iD предлагает вам принять участие в
                                         маркетинговом исследовании и получить яркие подарки и благодарность!
                                       2 пачки – Зажигалки в чехлах, карандаш мультиколор, обложка для паспорта
                                     5 пачек – часы с возможностью создания собственного дизайна, зонты, флешки,
                                                                  футболки с принтом                                                        Спасибо, что уделили
                                                                                                                                            время. До свидания

                      Потребитель приобретает 2 или 5 пачек сигарет, отдает брендированную пленку или чек, отвечает на вопросы
                                                 маркетингового исследования из опросника-отчета.



                                                      Промоутер вручает потребителю подарок




                                                            До свидания. Ярких Вам идей!

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приложение 1 текст промоутера

  • 1. Текст интервьюеров Добрый день! Вы курите? Да Нет Вам уже исполнилось 18 лет? Нет Согласно условиям исследования, в нем могут участвовать только курильщики старше 18 лет Извините, всего доброго Всего доброго да Вас приветствует торговая марка Chesterfield, Winston, Davidoff ID Какую марку сигарет Camel, Kent, Marlboro, Вы обычно курите? Parliament, Sobranie, + остальные премиальные и выше-премиум марки Для Хореки Согласны ли вы Davidoff и другие принять участие в марки компании ITU маркетинговом исследовании? Спасибо за Ваш Все начинается с ИДЕИ. Сегодня мы представляем волнующую новость – сигареты выбор. Оставайтесь с Davidoff iD, созданные вдохновлять на настоящее искусство и дарить невероятные Нет Davidoff впечатления с каждой пачкой. Davidoff iD предлагает вам принять участие в маркетинговом исследовании и получить яркие подарки и благодарность! 2 пачки – Зажигалки в чехлах, карандаш мультиколор, обложка для паспорта 5 пачек – часы с возможностью создания собственного дизайна, зонты, флешки, футболки с принтом Спасибо, что уделили время. До свидания Потребитель приобретает 2 или 5 пачек сигарет, отдает брендированную пленку или чек, отвечает на вопросы маркетингового исследования из опросника-отчета. Промоутер вручает потребителю подарок До свидания. Ярких Вам идей!