The document summarizes the origin story of the song "Taps". During the Civil War, a Union captain rescued a wounded soldier on the battlefield, only to discover it was his own Confederate son who had died. Grieving, the captain requested a burial with full military honors, which was only partially granted. However, he was allowed one musician to play a bugle at the funeral. The captain chose a melody from a piece of paper in his dead son's uniform, which is now known as "Taps" and commonly played at military funerals.
This will help you (the candidate) prepare for a competency based interview using the STAR technique.
It contains common Q&A's that I've been asked to answer during an interview. I've tried to make the questions more generic so you can use these to relate your responses to your roles.
This document is another voluntary contribution I've created to help others in the market to have the edge in the market and to support my personal development units required to maintain some of my qualifications.
Michael Gowlett presented on implementing Earned Value Management (EVM). He began with an overview of EVM, explaining that it allows organizations to more effectively measure project time, cost, and quality by combining measurements of scope, schedule, and cost. He then discussed why organizations should use EVM to detect cost overruns and schedule slippages early. Gowlett also covered available EVM tools, how to implement EVM through a case study at a bank, and the advantages and benefits of EVM like early warning of deviations and improved project visibility.
Mobile branding involves using mobile advertising and search to promote brands and increase favorability and purchase intent. It ties online and offline branding together across search, display, and mobile apps. The goal is to create awareness of the brand, engage prospective customers, facilitate interaction with the brand through videos, apps, and landing pages, and create a positive brand experience overall.
The document discusses strategies for developing and marketing artists for a record label called "mixed race productions". It focuses on creating synthetic artists tailored to a target audience of 16-24 year olds of various races and ethnicities who enjoy partying, newer media, and modern trends. It explains that a star image must be simultaneously ordinary yet extraordinary to intrigue consumers. A star image is constructed through an artist's representation in videos, concerts, gender, makeup, dancing, attitude and images which build expectations.