1 alligning mission with membership and activities
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This document discusses best practices for aligning an organization's mission, membership, and activities. It addresses determining an organization's vision and mission statement, ensuring all programs fit within the mission, and identifying who the organization serves and what value it provides members. The document also covers recruiting and engaging members at different levels of needs, from basic physiological needs to self-actualization. Finally, it discusses managing the membership life cycle from recruitment to satisfaction.
1 alligning mission with membership and activities
- 1. BEST PRACTICE ORGANIZATIONS: ALLIGNING MISSION WITH MEMBERSHIP AND ACTIVITIES Camelia Bulat, CIPE Representative April, 22 - 23, 2013, Kathmandu, Nepal Copyright 息 2013 by the Center for International Private Enterprise. All rights reserved 1
- 2. Group Exercise Build the image of your vision How is the organization seen by your members? How is the organization seen by your non- member customers?
- 3. WHAT DO WE OFFER? What are the products and services that drive and position our organization? 3 Mission Statement Does the MS differentiate the organization from other? Does it describe to an outsider the value of the organization? Do all programs, benefits and services fit within the MS? Does your MS answer these Q? WHO DO WE SERVE? Who are our members? Who do we serve? WHO ARE WE? What is our organization? Why does our organization exist?
- 4. 4 Members expect to receive Value Value for the members is not only the sum, but the synergetic benefits obtained by the members because they are getting together VALUE: Perception and reality; Different things for different people; What is the VALUE that you are offering to members? Members level of satisfaction is related to good will (reputation, credibility and visibility)
- 5. Recruitment - Involvement Which are the main reasons to join your organizations? Which are the main reasons to get involved (be active) in your organizations? 5
- 6. 6 SELF-ACTUALISATION = self-development needs, to prove potential to grow ESTEEM = respect, appreciation, public reputation and recognition SOCIAL BELONGING = beliefs, social groups belonging SAFETY =safety and security needs PHYSIOLOGICAL =Basic needs NEEDS PYRAMIDNEEDS PYRAMID - OUR MEMBERS- OUR MEMBERS *(Abraham Maslow, Motivation and Personality, NY, Harper & Row, 1954)
- 8. Vision/Mission Goals, objectives and strategies Action Plans and Annual Plan Satisfied members and stakeholders